"Social shopping: Moving beyond group buying to delight and incentive", Lynn Teo @ Frontiers of...

© 2010 AKQA Inc. Confidential & Proprietary 1

Social shoppingbeyond group buying to delighting and incentivizing

© 2010 AKQA Inc. Confidential & Proprietary

Creative DirectorHead of User Experience, AKQA

@Lynn_Teo2



©2010 AKQA - Con!dential and proprietary. All rights reserved.

4


Stop.

6


Stop.Look.

6


Stop.Look.Listen.

6



7



8



9

Social Shopping

10


Social Media Commerce


Social Media Commerce


Bring shopping where people connect


Bring connection where people shop


Social Shopping


Listen.

15



Use interviews or !eldwork to uncover what consumer behaviors

are inherent in shopping

3


fun


prolong the fun

19

20


sense of belonging


!nd others with same style

22

23


stress-reliever


watch, then buy

25

26

27


re"ection of self


personalize and post

29

30



31



32



33



34



35


Stop.Look.Listen.

36


Stop.Look.Listen.ink.


Content generation


Quality recommendations


Incentives

41

42

43


New business models emerge?


Social shopping is here to stay


Delightful experiences


Delightful experiences


Quality, trustworthy information


ank You

Date post:	27-Jan-2015
Category:	Technology
Upload:	frontiers-of-interaction
View:	103 times
Download:	0 times

"Social shopping: Moving beyond group buying to delight and incentive", Lynn Teo @ Frontiers of...

Technology