BASIS.org.bd

SEO Fundamentals

Social Signals in SEO

Presented by: Asif Anwar

BASIS.org.bd

About the Presenter

• SEM Account Manager for Blueliner Marketing, LLC

• Learning about SEO since the meta age, i.e. 2001

• Started Professional SEO in 2003

• Started Multilingual SEO in 2005

• Started PPC in 2008

• Started Social Media Marketing in 2007

ASIF ANWAR @SEOExpertBD /asifanwarpathik www.seoppcsmm.com

BASIS.org.bd

Revolutionary Video

Does Google use data from social sites in ranking?

http://www.youtube.com/watch?v=ofhwPC-5Ub4

BASIS.org.bd

Social Signals Basics

SEO System with Social Signals to Boost Rankings Fast

http://www.youtube.com/watch?v=Z7DeZrjL7dI

BASIS.org.bd

Social Media Optimization (SMO)

• Make all the media and contents accessible by Google

• Make the site easily shareable in various social media

• Embed video and other media files on site for interactive social activities

• Blog and syndicate contents in various syndication channels with RSS

• Embed social engaging component on site (e.g. Comment box)

• Optimize the site for Facebook and Open Graph (FBO or FB SEO)

BASIS.org.bd

Optimizing Site for Facebook & Open Graph

Please read my article:

Facebook Optimization (FBO) or Facebook SEO - New

Social Media Optimization (SMO) for Your Site

http://www.seoppcsmm.com/post/2732292842/facebook-optimization-seo-fbo-social-media-smo

BASIS.org.bd

Additional Resources

• Rand Fishkin - Social Signals and Ranking:

http://www.youtube.com/watch?v=xnjU4laWgDo

• Social Media Marketing for Traffic + SEO by SEOMoz:

http://www.slideshare.net/randfish/social-media-marketing-for-traffic-seo

• How to Combine SEO and Social Media for Maximum Impact - with Lee

Odden: http://www.wilsonweb.com/seo/odden-seo-social-media.htm

• BIMPA Group in Facebook: https://www.facebook.com/groups/bimpa/

BASIS.org.bd

Thank You for Your Time

Now, go and have a struggling time, because prosperity brings more

struggles