Social Signals: Cultivating Connection

We are not in Kansas anymore.

“If our community thinks we should die, then we probably should.”

Whatʼs happening here?

User Generated Context

1. Create products2. Push them via distribution & mass marketing3. Profit!!!

1. Create products2. Push them via distribution & mass marketing3. Profit!!!

1. Create products2. Push them via distribution & mass marketing3. Profit!!!

2a. ??????????

1. Create products2. Push them via distribution & mass marketing3. Profit!!!

1. Create products2. Push them via distribution & mass marketing3. Profit!!!

2a. Brand

1. Co-create products & services2. Release them into the network3. Profit!!!

1. Co-create products & services2. Release them into the network3. Profit!!!

1. Co-create products & services2. Release them into the network3. Profit!!!

2a. ??????????

1. Co-create products & services2. Release them into the network3. Profit!!!

1. Co-create products & services2. Release them into the network3. Profit!!!

2a. Reading Social Signals

“We learned that in the social environment we

had to talk to people first before trying to sell anything.”

Itʼs not about the tools.

Increase surface area

Create social objectsDesign for social objects

Build the mothership

Listen. Learn.

Other Peopleʼs Audience

Go faster. & faster.

Thanks to:

http://www.flickr.com/photos/splorp/35450161/http://www.flickr.com/photos/dramaqueennorma/273371415/http://fetching.net

brianoberkirch.com

photo by Lane Hartwell