Date post: | 17-Aug-2014 |
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2014 Strategy
Social
2013 Wins
asdfgBing Ads / YBN
rebrand support by
images
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Other ChannelsBlogFacebook Twitter
2014 Social Priorities
Priority #2 Priority #3 Priority #5Priority #4Priority #1
2014 budget
Video Content CreationB
Paid Social Pay-Per-ClickC
Real Time Marketing ContentD
Content Marketing CreationA
*Excluding Charm
Key Drivers & Long Term PrioritiesKey Driversasdfasdfasdf
a. Point 1b. Point 2c. Point 3
Long Term Priorities a. Point 1b. Point 2c. Point 3d. Point 4
e. Point 4
‘Organizational Big Rocks’ (Company)
• Definition
• Definition
• Definition
• Definition
• Definition
• Definition
• Definition
• Definition
• Definition
• Definition
• Definition
• Definition
• Defintion
• Definition
• Definition
Big Rock 1 Big Rock 3Big Rock 2 Big Rock 4 Big Rock 5
2014 Social Strategy– Resources will support revenue, awareness & perception and international goals through:
Tactic Sub-tactic
Tactic Sub-tactic
Tactic Sub-tactic
Tactic Sub-tactic
How we are organizedPerson
Director, Product Marketing
PersonTitle
PersonTitle
PersonTitle
• Responsibilities
Group Manager, Brand
• Responsibilities
Group Manager, Brand
• Responsibilties
Group Manager, Brand
Goals & Objectives
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GOALS OBJECTIVE
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Social Big Rocks
Rock 1 Rock 2 Rock 3 Rock 4
Success for 2014
Drive Mindshareand Intent To Buy
IncreasePerception
BuildAwareness • Increase by xx%
• Increase by xx%
• Increase by xx%
Strategies & TacticsObjective – asdfsadfasdfasdfStrategies Tactics (summary)1. Strategy 1 • Defined
2. Strategy 2 • Defined
3. Strategy 3 • Defined
4. Strategy 4 • Defined
Rock #1 –
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Strategies & TacticsObjective - asdfasdf
Strategies Tactics
1. • Defined
2. • Defined
3. • Defined
4. • Defined
Rock #2 –
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Strategies & TacticsObjective - asdfasdfasdf
Strategies Tactics
1.
2.
3.
Rock #3-
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Strategies & TacticsObjective - asdfasdfasdfStrategies Tactics1.
2.
3.
4.
Rock #4 -asdfasdf
BUDGETS
APPENDIX