Date post: | 01-Nov-2014 |
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Technology |
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TwitterReach and engage your audience in real-time.
#socialsummerSocial Lab GroupJuly 2013
Please follow us
#socialsummer@sociallab
Twitter in a nutshell
follow @username
#hashtag #trendingtopic
#hudson#plane#crash#USairways
#wehaveapope
#pp11OK
Why Twitter?
Twitter is the fastest social network ever.
Powerful context to connect your message to whatʼs most meaningful to customers in real-time.
Real-time engagement
400.000.000 tweets per day
Real-time reach
200.000.000 active users
> 50% of all users follow 6 or more brands
60% of the users connect with Twitter through a mobile device.
Mobilise your mobile audience
15-34 is the largest age group
source insites consulting
in Belgium
source @bvlg
200K to 300K active users
in Belgium600K unique visitors / month on twitter.com
avg. of 10% of BE population
source comscore
How can we help you?
open a twitter account
build an audience
engage your audience
measure and optimise
before you start
Twitter is a team player
• Integrate Twitter into your global social media strategy
• Use Facebook as the heart of your social media strategy
• Use Twitter to push content to a different audience
Set your goals
• Build your brand personality and engage (with) your audience
• Create awareness for new products
• Generate traffic to your e-commerce site
• Boost e-sales
Have a single proposition for every account
• Communication, inspiration, activation
• Support, customer care
• PR, media, corporate comms
Define success
• Follower growth
• Follower quality and engagement
• Reach of your tweets
• Number of users directed to your website
• Conversions and conversion rates.
open a twitter account
build an audience
engage your audience
measure and optimise
before you start
✓ Establish your brand personality
✓ Perfect your profile
✓ Set up a content plan
✓ Educate your employees
Open a Twitter account for your business
✓ Establish your brand personality
✓ Perfect your profile
✓ Set up a content plan
✓ Educate your employees
Open a Twitter account for your business
Verified accounts
Choose your prefered tool to manage your Twitter account
✓ schedule your tweets
✓ centralised follow up for the whole team
open a twitter account
build an audience
engage your audience
measure and optimise
before you start
Integrate Twitter with your website✓ Grow your audience from
any webpage
✓ Show your best tweets
✓ Keep your website fresh with real-time content
✓ Let people spread the word
embedded tweets
embedded timeline
Take Twitter offline
Promoted accounts
✓ Reach more followers likely to be interested in your brand
✓ Build a community of advocates
Get discovered by people likely to love your business
Lots of targeting options
by keywords in timeline by interests by geography
by device by gender by similarity to existing followers
open a twitter account
build an audience
engage your audience
measure and optimise
before you start
Write good tweets
✓Keep it short
✓Use URL shorteners
✓Be always on
Write good tweets
✓Be gentle and witty
✓Make it worth sharing
Write good tweets
✓Keep it conversational
✓Ask questions and listen
Donʼt do this
Donʼt do this
Donʼt do this
Donʼt do this
Make full use of promotional tactics
✓Use events to engage
✓ Launch your product
✓ Flock to Unlock
✓ Twixclusive
Promoted trends
✓ Launch new products
✓ Run major campaigns
✓ Target key dates to drive mass awareness
massive exposure for your business
Targeting by geography
Promoted tweets
✓ Keep your tweet on top
✓ Twitter for mobile, desktop and tablet
put your message in front of the right audience
targeting options
by interests by geography
by device by gender
open a twitter account
build an audience
engage your audience
measure and optimise
before you start
Watch your Promoted Tweets, Trends and Accounts perform in real-time
Timeline activity
Followers dashboard
Traffic and conversions on your site
CPECost per engagement
Pricing
Not available in Belgium yet.
Test & optimise
No matter how big or small your budget is, please remember this
Questions?
#socialsummer@sociallab