J Campbell Social Marketing
Social ThrowdownJune 13, 2012North By North ShoreDanversport Yacht ClubJulia Campbell, J Campbell Social Marketingwww.jcsocialmarketing.com www.northbynorthshore.com What is Social Media?Any online technology or practice that people use to share (content, opinions, insights, experiences, perspectives and media).REAL interactions in REAL time.
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2Social Media Decoder
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Social Media DecoderNorth By North Shore - www.northbynorthshore.com
Facebook People you already know (or used to know)Twitter People you want to knowGoogle+ - People you dont know yetPinterest People who do stuff/have stuff you want to do or haveLinkedIn People you work/worked with or want to work withFacebook TimelineNorth By North Shore - www.northbynorthshore.com
Whats NewTimeline Cover Photo What are the rulesCustom Tab Icons (111pixels x 74 pixels)Ability to see new Likes in chronological order Schedule future postsAdministrator levelsMessagesPinning to topHighlights
Milestones Compelling images are VITALPinterest North By North Shore - www.northbynorthshore.com
Online Pin BoardPerfect in fact, mandatory for anyone selling anything to womenPin products, craft ideas, recipes, infographics compelling photos!Who is kicking butt on Pinterest?www.pinterest.com/realsimple www.pinterest.com/nonprofitorgs
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http://pinnablebusiness.com/20-ways-to-make-your-service-business-more-pinnable/Pinterest Things to PinNorth By North Shore - www.northbynorthshore.com
A graphic with a quote, saying, or inspirational message.A graphic with your blog post headline.Before & after photos that show the result of your service or expertise. PRO TIP: Stack them under each other rather than side by side.Images of you, your team, your office, your inspiration or motivation (people like to know the face of the business).A humorous image such as a comic or meme.A photo or scan of an illustration, scrapbook page, doodle pad, brainstorm, or sketch.
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9Google+ New Kid On The BlockNorth By North Shore - www.northbynorthshore.com
CirclesHangoutExploreHow its used:GeeksEarly-adoptersDiscovering
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Photo ApplicationsThe future is PHOTOS.Get Instagram on your Smartphone or Tablet. Now.Photo editing. Picmonkey Befunky
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InstagramNorth By North Shore - www.northbynorthshore.com
Mobile photo-sharing appAlso a social networkAdding filtersUse hashtagsPhoto contests
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Ideas for generating contentIndustry blogs, newsletters, websitesGoogle Alerts & New York Times alertsSuccess StoriesInspirational quotesWant input on an issue
Events, anniversaries, celebrations, birthdaysEmail newsletterCurrent EventsRead everything and follow everyone! Figure out whats working for others and adapt it! North By North Shore - www.northbynorthshore.com
If you build itPromote your presence!Add the social media buttons to the main page of your websiteEmail newsletter templateBrochures, Annual Report, any and all printed materialsWelcome to our email newsletter! EmailThank you for donating/purchasing! Email ASK. Staff, volunteers, customers, constituentsNorth By North Shore - www.northbynorthshore.com
To learn more:www.socialmention.comwww.socialmediaexaminer.com www.hubspot.comwww.johnhaydon.comwww.jcsocialmarketing.com
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Questions, comments, [email protected][email protected]/jcsocialmarketing Gplus.to/jcsocialmarketing Pinterest.com/juliagulia77
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