Date post: | 22-Oct-2014 |
Category: |
Documents |
View: | 1,006 times |
Download: | 0 times |
Vision Multimedia Technologies, LLC
www.socialtoaster.com
WOM Teams– Key Influencer
Programs– Blogger outreach
Current Social Marketing Tactics
Pages & Groups– CRM component– Mine existing database
to recruit fans– Manually post content
Microblogs– Follow people you know
and follow you back– Follow random people– Hope they return the
favor
Social Marketing, Social Nightmare?
• Marketing to Existing Contacts
• Challenging to Grow “Fan” Base– Costly advertising &
web site postings
• Content Management Headache
• Lack of Metrics– Effectiveness of Postings?– Effectiveness of Media?– Traffic Generated?– Link to eCommerce?– Relationship Drivers?
– ROI?
• High Cost & Unknown Return – $100,000+ per word of
mouth campaign!– ROI tracking is non-
existent!
Introducing SocialToaster℠
Social Marketing Automation Made Simple!
• Centralized Postings– Admin creates and broadcasts content
• Brand Ambassador System– Employees, customers, fans or any type of supporter– Drive traffic to your website via their social networks
• Automated Link Tracking & Real-time Reports– Shows entire process from click to lead capture to sales
• Closing the Loop– Straightforward data allows for easy evaluation of
campaign
Who are your Brand Ambassadors?
• Self-Selected “Super Fans” of your company or brand
• Sign up to allow you to market to their social networks
• Ambassadors choose the social networks & settings
Fans
Custom
ers
Employees
EndorsersAffiliates
AgentsFriends
What does the process look like?
Registered Ambassador
approves content for broadcast
Ambassador’s network sees link
Link to content shared on
social networks
Your Web site
You create the content you want to promote
What does the process look like?
Connections click link and visit site
Connections sign up for newsletter, buy products, etc.
SocialToaster tracks ALL of these activities
SocialToaster generates real-time marketing
analytics reports for user
Real Time Reports
High level statistics show traffic generated by social marketing including:– Visits– Visitors– Leads– Conversions
Detailed reports can be broken out by:– Social Networking Site– Brand Ambassador– Post
Why Does SocialToaster℠ Work?
• Easy to get started, simple to use• You control the message!• Utilizes referral networks from trusted sources
– Posts appear to come from the Ambassadors themselves
• Provides accountability and measurable results– Closing the loop on social marketing
• Saves you time and effort!– Centralized postings and easy mass distribution of message
• Higher click through rates vs. traditional advertising– The average SocialToaster posting gets 9 CLICKS!
SocialToaster Products
SocialToaster Lite
• Stand alone blog with SocialToaster software
• On-demand download and installation from web site
• $199.00 installation fee
• Pay per post
• No IT involvement
• Anyone can install and start Toasting!
SocialToaster Enterprise
• Ideal for large organizations
• Integrates wit– CRM– CMS– e-commerce
• Highly customized
• Requires IT involvement
• Any type of content can be promoted to Ambassador network
SocialToaster Products
We also offer versions that plug into many popular content management systems
SocialToaster Solutions
AcademicToasterFor schools & universities to promote events and communicate
with alumni
AssociationToasterAssociations can take advantage of the vast networks of members
to increase awareness, grow membership, promote events, and communicate with members
CandidateToasterPolitical social marketing solution that includes everything a
political candidate needs to successfully support their campaign initiatives online
CommunityToasterFull-featured web site content management and social marketing solution for non-profit organizations
Case Study
Rolled out Ambassador program to salon managers
• SocialToaster Beta Campaign Results:– 73% Ambassador Participation Rate – 3 Total Broadcasts in Campaign
• 1 coupon• 2 blog updates
– Each Ambassador drove 10+ unique visitors to site during campaign
– 6.5 Clicks per Link Posted on Ambassador Social Network
Phase 2: Now rolling out Ambassador Program to 14,500 stylists nationwide
SocialToaster Marketing Impact
Brand Ambassadors 500
Ambassador Friends per Social Networking Site
100
Sites per Ambassador 2
Potential Reach per Broadcast 100,000
Broadcasts per Week 2
Weeks 4
Total Monthly Reach for SocialToaster 800,000
Getting Started is Easy!
• Initial Setup & Installation Fee
• Pricing per Post– The more Ambassadors you recruit, the more posts, the
less you pay per post!
• Ability to set monthly budgetary limits– SocialToaster will stop broadcasting when budget is
reached
In just 4 weeks you can start toasting your competition’s social marketing!
Vision Multimedia Technologies, LLC
www.socialtoaster.com