Date post: | 17-Jul-2015 |
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Travel |
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About us
Zoë DawesThe Quirky Traveller
@quirkytraveller
Heather CowperHeather on her travels
@heathercowper
Kathryn BurringtonTravel with Kat
Gary BembridgeTips for Travellers
For the 40+UK Quality Traveller
Why target the 40+ traveller?
A growing market“The UK’s older population is growing at the fastest rate, accounting for 17% of our population today, but is expected to rise to 23% by 2035, so older travellers will continue to dominate the tourism offering at home and abroad.”Travel Trends 2012
“In 2013 the baby boomers (those aged 55-64) were the only age group to experience growth in the average number of holidays taken per person.” ABTA Travel Trends 2014
Why target the 40+ traveller?
Affluent Internet-savvy“People over 50 are the highest spending and most prolific long-haul-travellers.”Ian Smith, group CEO of Page & Moy Travel Group
Older travellers are, “ … more likely to book their whole trip online than travellers under 45 years of age, with 2/3 taking to the internet compared to 57% cent of the younger group.”Travelsphere, in partnership with Mintel Research Consultancy
Travelator campaign for South Tyrol
Heather, Abigail, Zoë
Outdoor activities
Architecture & Design
Food & Wine
• 12 Articles + 2 videos with 6500+ article/video views
• 34K photo views in first 3 months
680+ Social media posts
from 3 bloggers
across 5 platforms
generating
Est 4.9M OTS
4500 interactions#insouthtyrol
The Quirky Traveller goes to Dundee
Invited by Visit Scotland #tastescotlandwww.thequirkytraveller.com
Food is cool!‘When travelling and on holiday we all like to think that our experience is authentic to the destination. How much more real can you get than by eating local food cooked by a local in their own home, or being taken to a restaurant which isn't featured in the guide books?‘
World Travel Market and EuromonitorInternational report
Culture is sexy!
Trips linked to arts and culture are the most popular among travellers in 2014.
World Travel Market and Euromonitor International report
Travel Experiences
Heather climbs a Via Ferrata in South Tyrol
Kat goes on a Husky Dog ride with Hurtigruten
Gary – Mum goes skydiving in Las Vegas aged 70
“Travellers increasingly want to engage and get under the skin of the country they visit.”European Travel Trends 2014
Lauren Bath – Northern Lights Instagram trip for
Explore Inari-Saariselkä, Finland
Food Experiences
Heather - Paris market tour with Viator
Zoë – Farm to table at Prezthof farm, South Tyrol
Kat ‘Eating Dubai’ with Dubai Tourism
The Travel Mob campaign #tasteljubljana
“You may not remember the name but you will certainly remember the experience.”Karl Meir, PretzhofFarm, South Tyrol
Cultural Experiences“Trips linked to arts and culture are the most popular among travellers in 2014.”
Survey of American Express Travel Counsellors
Zoe – Wilfred Owen in Flanders with My Ferry Link
Heather – Dylan Thomas centenary with Visit Wales
Gary – Titan/ UniworldDanube river cruise
Kat – Blogtrotters Athens for Marketing Greece
Thanks for listening
Zoë DawesTheQuirkyTraveller.com
@QuirkyTraveller
Heather CowperHeatheronhertravels.com
@heathercowperTravelatorMedia.com
@TravelatorMedia
Coming Soon: Heather Cowper and Gary Bembridge are speaking at TBEX Costa Brava May 2015 on 2 May;
“ Moving your blog from Press Trip to Paid Campaign”