1
SOCIAL TV HIGHLIGHTS OF THE 2011 – 2012 TV SEASON Jan 18 Male 32 % Female 68 % 518K Social Media Comments 410K Social Media Comments 289K Social Media Comments 255K Social Media Comments 218K Social Media Comments American Idol # 1 Jan 05 Jersey Shore # 2 Sept 20 Glee # 3 Jan 10 The Game # 4 Dec 12 Fear Factor* # 5 Top Broadcast TV Series Social Media Comments Network Rank Show Top Broadcast Networks (TV Series) Top Broadcast Networks (Overall) Top Cable TV Series Ranked by average number of social media comments per new epsiode Ranked by average number of social media comments per new epsiode Ranked by total social media comments about shows on each network Note: TV series in primetime only; New and repeat episodes both counted for this ranking * Premiere part 1, “Scorpion Tales” Note: All TV programming, including special events and sports; all dayparts Note: Minimum 5 new episodes to qualify for this list Note: Minimum 5 new episodes to qualify for this list Top Season Premieres Pos. 28 % Neutral 60 % Neg. 13 % May 23 1.4M Social Media Comments 804K Social Media Comments 391K Social Media Comments 370K Social Media Comments 322K Social Media Comments American Idol # 1 Mar 19 Pretty Little Liars # 2 Dec 22 The X Factor # 3 May 08 The Voice # 4 May 22 Glee # 5 Top Season Finales Male 31 % Female 69 % Pos. 36 % Neutral 54 % Neg. 10 % Glee American Idol The X Factor The Voice Fear Factor The Bachelor The Vampire Diaries Gossip Girl Dancing with the Stars One Tree Hill 195K 152K 146K 127K 94K 69K 57K 39K 38K 38K 1 2 3 4 5 6 7 8 9 9 Social Media Comments Network Rank Show Pretty Little Liars Love & Hip Hop The Bad Girls Club Beyond Scared Straight Jersey Shore The Walking Dead WWE Monday Night Raw America’s Best Dance Crew Game of Thrones Basketball Wives 192K 158K 86K 82K 77K 76K 69K 55K 53K 48K 1 2 3 4 5 Social Media Comments Network Rank 16.8M 7.5M 6.8M 4.4M 3.2M 1 2 3 4 5 Ranked by total social media comments about shows on each network Social Media Comments Network Rank 44.2M 42.4M 35.8M 31.5M 7.9M 1 2 3 4 5 6 7 8 9 10 Top Cable Networks (TV Series) Ranked by total social media comments about shows on each network Note: TV series in all dayparts; New and repeat episodes both counted for this ranking Social Media Comments Network Rank 10.7M 8.7M 6.4M 6.2M 4.9M 4.9M 4.7M 4.7M 4.1M 4.0M 1 2 3 4 5 5 7 7 9 10 Top Cable Networks (Overall) Ranked by total social media comments about shows on each network Note: All TV programming, including special events and sports; all dayparts Social Media Comments Network Rank 36.7M 28.6M 12.2M 9.9M 8.6M 7.9M 7.7M 7.3M 6.9M 6.6M 1 2 3 4 5 6 7 8 9 10 Shows, sports, and special events generated 441M total social media comments during the 2011-2012 TV season. Source: Bluefin Labs, data for Sept 19, 2011 through May 23, 2012; Unless otherwise noted, data is for primetime only, new telecasts only, and series programming only (excludes special events and sports); Social Media Comments come from Twitter and public Facebook, with ~95% of the data being Tweets. ALL TIME RECORD Most comments for any series programming episode 3M 6M 9M 12M 15M 0 500K 1M 1.5M 2M 2.5M Daily Social Media Comments Apr Mar Nov Dec Jan 2012 Feb Oct Sept 19 2011 May 23 2012 Sports and Special Events Sports Series Programming The Bad Girls Club (Oxygen), Love & Hip Hop (VH1), and Rock Center with Brian Williams (NBC) combine for an active night in social TV Pretty Little Liars (ABC Family) season finale, along with Dancing With The Stars (ABC) and The Voice (NBC) Pretty Little Liars (ABC Family) mid- season premiere The Voice (NBC), Basketball Wives (VH1), and Pretty Little Liars (ABC Family) American Idol (FOX) season finale Jersey Shore (MTV) season premiere The American Music Awards (ABC) and Eagles vs. Giants NFL football game (NBC) NFL conference championships: Giants vs. 49ers (FOX) and Ravens vs. Patriots (CBS) Super Bowl XLVI (NBC) sets a new social TV record for most social comments... ... until it's broken by the Grammy Awards (CBS) just one week later The Academy Awards (ABC) NFL football divisional playoffs: Tebow-mania in full swing as the Broncos play the Patriots (CBS) and the Saints battle the 49ers (FOX) Special Events 0 Apr Mar Nov Dec Jan 2012 Feb Oct Sept 19 2011 May 23 2012
