The media and creative opportunities

SOCIAL VIDEO

September 24th - Amsterdam

WE ALL KNOW PEOPLE LIKE TO

ENGAGE WITH GREAT CONTENT

AND THAT VIDEO IS THE MOST

ENGAGING FORM ON CONTENT

WE ALSO KNOW THAT ONLINE ADS

CAN BE GREAT CONTENT, TOO.

BUT THE TIMES, THEY ARE CHANGING

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2013

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2015

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INTRODUCTION OF AUTOPLAY

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DID YOU KNOW THAT FACEBOOK ATTRACTS

OVER 4 BILLION VIDEO VIEWS ON IT’S

PLATFORM. EVERY. SINGLE. DAY?

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2013 2015

AD = AD AD = CONTENT

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SO LET’S FOCUS ON THE INTERSECTION OF

MEDIA AND SOCIAL VIDEO

MEDIA + CONTENT = SOCIAL VIDEO

OPPORTUNITY

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AD SPEND IS GROWING. AND IS INCREASINGLY MOBILE

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THE NUMBER OF OPTIONS ARE GROWING TOO

• Choose thumbnail

• 45 minutes max

• Include call to action

• Re-target audiences

based on viewed videos

• Autoplay standard

• Choose thumbnail

• 10 minutes max

• Include call to action

• Re-target audiences

based on viewed videos

• Autoplay standard

• Can include Vines

• Choose thumbnail

• 30 seconds max

• Include call to action

• Re-target audiences based

on viewed videos

• Autoplay standard

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A FEW TIPS

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REACH ENGAGEMENT ACTION

Metrics Number of views, % of

video viewed

Shares, likes, comments

CTR, leads, conversions

Audience Target audience Fans, Custom Audience of

CRM data and Lookalike

audiences

Custom Audience of CRM

data and Lookalike

audiences

Bidding type Cost per video video Cost per engagement Cost per action

Creative This could be your TVC Ensure the content is

optimised for social

Provide a strong call to

action

BE CLEAR ON YOUR OBJECTIVE

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STAND OUT. BE DIFFERENT

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FEWER & BIGGER = BETTER

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VS

ALWAYS GO NATIVE. ALWAYS!

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INCLUDE A CALL TO ACTION

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USE VIDEO FOR STORYTELLING

THINK ABOUT VERTICAL VIDEO

CONSIDER LIVESTREAMING

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IN SHORT

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1. ONLINE VIDEO IS MOVING BEYOND JUST YOUTUBE

2. SOCIAL VIDEO ADOPTION IS GROWING RAPIDLY

3. MEDIA OPPORTUNITIES TO REACH YOUR TARGET

AUDIENCE ARE IMMENSE

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USE VIDEO FOR STORYTELLING

SO WHAT ARE YOU WAITING FOR?

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#OKLETSGO