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Digital and Social Media Class Social Technology LSPR Summer Workshop 2012 By Andi Primaretha, M.Si
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Page 1: Social web

Digital and Social Media Class

Social TechnologyLSPR Summer Workshop 2012By Andi Primaretha, M.Si

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Nama : Andi Primaretha

Position : Social Media Head at VC

Email : [email protected]

Twitter : @primaretha

Instagram : @primaretha

Blog : virtual.co.id/blog

Phone : 08151817144

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3.337 views31 comments

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Emerging Trends

• Social Web(Facebook & Twitter)• Social Intelligence (Social Monitoring)

• Social Organization• Social TV• Social Game • Social Network Analysis

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What’s the difference??

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Information Networking Social Networking

Desired Identity Real Identity

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Social

Graph

Interest

Graph

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Who You Know

What You Like

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Social Graph

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Me

Family

Friends on Campus

Neighbors

Coworkers

Colleagues

Friends on High

School

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How about Interest Graph??

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Ambil peranmu di Kelas InspirasiHari Inspirasi: 25 April 2012Serentak diadakan di 25 SD di Jakarta dan sekitarnya "Langkah menjadi panutan, Ujar menjadi pengetahuan,Pengalaman menjadi inspirasi" Kriteria:1. Memiliki pengalaman bekerja minimal 1 tahun.2. Bersedia cuti pada Hari Inspirasi.

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Social Graph

Interest Graph

Interest Graph

Interest Graph

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Personal Graph

Social Graph

Interest Graph

Location Graph

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SoLoMo

Augmented Reality

Gamification

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Augmented Reality

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Geosocial

Networkin

g

Augmented Realit

y

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www.wikitude.com

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Future of Augmented Reality Browser

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Don’t TellDon’t Show

but Play!

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Areas of Gamification

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What is Gamification?

“ Gamification applies the mechanics of gaming to non-game activities to change people’s behavior”

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Game Mechanics & Game Dynamics

• Game MechanicsThe various actions, behaviors, and control mechanisms that are used to “gamify” an activity – the aspects that, taken together, create a compelling, engaging user experience.

• Game DynamicsThe compelling, motivational nature of the experience is, in turn, the result of desires and motivations.

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Game Mechanics & Game Dynamics

Game Mechanics• Points• Levels• Challenges• Virtual goods and spaces• Leaderboards• Gifts and charity

Game Dynamics• Reward• Status• Achievement• Self-expression• Competition• Altruism

The FunThe Rules

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Points as Reward

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Levels as Status

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Challenges for Achievement

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Virtual goods and spaces as Self-Expression

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Leaderboards as Competition

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Gifts and Charity for Altruism

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Worldwide Fanpage

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Local Fanpage

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www.facebook.com/about/timeline

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Facebook Timeline for Fanpage

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Pinned Posts Important posts can be “pinned” to the top of page and it will last for 7 days. Size are 846 x 403 pixels.

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Starred Posts (More Visuals)The space is much larger and gives a heavier focus to the visual (posts with eye-catching pictures).

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MilestonesUse the star feature to save posts and stories you love, and add milestones by clicking on the center line or adding them in where you would post daily content.

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TwitterTwitter started in 2006 as a micro blogging service (140 characters) that no one really understands. Indonesian started to paid attention to Twitter in 2010, 4 years after the service is available.

Twitter Heat Map: http://aworldoftweets.frogdesign.com/

3rd most active country

@ Indonesia

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Currently, it is estimated that Indonesian produce around

15% of all tweets globally

Twitter Heat Map: http://aworldoftweets.frogdesign.com/

3rd most active country

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Monday Tuesday Wednesday Thursday Friday Saturday Sunday9.00%

10.00%

11.00%

12.00%

13.00%

14.00%

15.00%

16.00%

17.00%

http://salingsilang.com

Indonesia Twitter H1 2011

Tweets

Total tweets in 6 months: 234,056,721 tweetsSource: SalingSilang.com Engine, Indonesian Twitter Users H1 2011

Twitter: Indonesian does not stop tweeting on weekends

Average tweets per day: 1,293,131 tweets

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http://salingsilang.com

Indonesia Twitter H1 2011

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Hourly tweets of Indonesian usersSource: SalingSilang.com Engine, Indonesian Twitter Users H1 2011

Jan - Jun

Jan – Mar

Early morning: 11%Morning: 30%Afternoon: 26%Night time: 33%

Avg. 53,880 tweets/hourAvg. 3.8m account / month

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13.30%

11.68%11.31%

10.34%10.02%9.15%

7.75%

6.53%6.05%

5.54%

2.88%2.24%

1.14% 0.94% 0.67%0.19% 0.16% 0.10% 0.02%

http://salingsilang.comTop cities in Indonesia that tweets

Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011

Indonesia Twitter

H1 2011

Check out Indonesia live tweets map at http://salingsilang.com/petatwit

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Web; 12.10%

Mobile; 86.98%

API Apps; 0.92%

Choice of Twitter Platform: Jan - Jun 2011Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011

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TwitterMobile ApplicationsSource: SalingSilang.com

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Is Social

Media a

New Addiction?

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What’s the difference??

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“EVERYONE HAS INFLUENCE”

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Who is influential in social network?

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Influencer Marketing

• Market Reach

• Quantity of Impact

• Quality of Impact

• Closeness to Decision

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What’s your Klout Score?

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CelebrityBrand and

Media

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1. True Reach2. Amplification

Probability3. Network

Impact

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How far has your content been spread across Twitter?

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How likely are you to be retweeted? Are your tweets effective generating new followers?

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How influential are the people who interact with you?

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What’s your Klout Style?

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Real-Time Klout Score on Twitter Timeline

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Engage with potential influencer

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Social Intelligence

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In 2011 the volume of available data is

predicted to continue along its exponential growth curve to 1.8

zettabytes.(A zettabyte is a trillion

gigabyte).

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Era of Big Data

• Volume

• Velocity

• Variety

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Own The Data, Own The Future

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Welcoming The Conceptual Age

Industrial

Age

Information Age

Conceptual Age

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The Worker Revolution

Traditional Worker Knowledge Worker Conceptual Innovator

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Hindsight – Historical Data

• The ability to reflect and learn from the past data

Insight – Real-Time Data

• The ability to interpret and respond to the present data

Foresight – Predictive Data

• The ability to predict and prepare for the future data

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Social Intelligence

Listening

Share of Media

Share of Conversation

Share of Voice

Knowledge Intelligence

Proactive and

Innovative

Sentiment

On-Going Process to capture and anticipate Social Dynamics

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Communication Knowledge

InterpersonalCommunication

MassCommunication

GroupCommunication

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Digital Specialist

Website Strategist

Online Advertising Strategist

Social Media Strategist

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www.virtual.co.id/blog

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Andi Primaretha, M.Si@primaretha

Thank you


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