Date post: | 28-Oct-2014 |
Category: |
Technology |
Upload: | andi-primaretha |
View: | 662 times |
Download: | 0 times |
Digital and Social Media Class
Social TechnologyLSPR Summer Workshop 2012By Andi Primaretha, M.Si
Nama : Andi Primaretha
Position : Social Media Head at VC
Email : [email protected]
Twitter : @primaretha
Instagram : @primaretha
Blog : virtual.co.id/blog
Phone : 08151817144
3.337 views31 comments
Emerging Trends
• Social Web(Facebook & Twitter)• Social Intelligence (Social Monitoring)
• Social Organization• Social TV• Social Game • Social Network Analysis
What’s the difference??
Information Networking Social Networking
Desired Identity Real Identity
Social
Graph
Interest
Graph
Who You Know
What You Like
Social Graph
Me
Family
Friends on Campus
Neighbors
Coworkers
Colleagues
Friends on High
School
How about Interest Graph??
Ambil peranmu di Kelas InspirasiHari Inspirasi: 25 April 2012Serentak diadakan di 25 SD di Jakarta dan sekitarnya "Langkah menjadi panutan, Ujar menjadi pengetahuan,Pengalaman menjadi inspirasi" Kriteria:1. Memiliki pengalaman bekerja minimal 1 tahun.2. Bersedia cuti pada Hari Inspirasi.
Social Graph
Interest Graph
Interest Graph
Interest Graph
Personal Graph
Social Graph
Interest Graph
Location Graph
SoLoMo
Augmented Reality
Gamification
Augmented Reality
Geosocial
Networkin
g
Augmented Realit
y
www.wikitude.com
Future of Augmented Reality Browser
Don’t TellDon’t Show
but Play!
Areas of Gamification
What is Gamification?
“ Gamification applies the mechanics of gaming to non-game activities to change people’s behavior”
Game Mechanics & Game Dynamics
• Game MechanicsThe various actions, behaviors, and control mechanisms that are used to “gamify” an activity – the aspects that, taken together, create a compelling, engaging user experience.
• Game DynamicsThe compelling, motivational nature of the experience is, in turn, the result of desires and motivations.
Game Mechanics & Game Dynamics
Game Mechanics• Points• Levels• Challenges• Virtual goods and spaces• Leaderboards• Gifts and charity
Game Dynamics• Reward• Status• Achievement• Self-expression• Competition• Altruism
The FunThe Rules
Points as Reward
Levels as Status
Challenges for Achievement
Virtual goods and spaces as Self-Expression
Leaderboards as Competition
Gifts and Charity for Altruism
Worldwide Fanpage
Local Fanpage
www.facebook.com/about/timeline
Facebook Timeline for Fanpage
Pinned Posts Important posts can be “pinned” to the top of page and it will last for 7 days. Size are 846 x 403 pixels.
Starred Posts (More Visuals)The space is much larger and gives a heavier focus to the visual (posts with eye-catching pictures).
MilestonesUse the star feature to save posts and stories you love, and add milestones by clicking on the center line or adding them in where you would post daily content.
TwitterTwitter started in 2006 as a micro blogging service (140 characters) that no one really understands. Indonesian started to paid attention to Twitter in 2010, 4 years after the service is available.
Twitter Heat Map: http://aworldoftweets.frogdesign.com/
3rd most active country
@ Indonesia
Currently, it is estimated that Indonesian produce around
15% of all tweets globally
Twitter Heat Map: http://aworldoftweets.frogdesign.com/
3rd most active country
Monday Tuesday Wednesday Thursday Friday Saturday Sunday9.00%
10.00%
11.00%
12.00%
13.00%
14.00%
15.00%
16.00%
17.00%
http://salingsilang.com
Indonesia Twitter H1 2011
Tweets
Total tweets in 6 months: 234,056,721 tweetsSource: SalingSilang.com Engine, Indonesian Twitter Users H1 2011
Twitter: Indonesian does not stop tweeting on weekends
Average tweets per day: 1,293,131 tweets
0:00 - 0:59
1:00 - 1:59
2:00 - 2:59
3:00 - 3:59
4:00 - 4:59
5:00 - 5:59
6:00 - 6:59
7:00 - 7:59
8:00 - 8:59
9:00 - 9:59
10:00 - 10:59
11:00 - 11:59
12:00 - 12:59
13:00 - 13:59
14:00 - 14:59
15:00 - 15:59
16:00 - 16:59
17:00 - 17:59
18:00 - 18:59
19:00 - 19:59
20:00 - 20:59
21:00 - 21:59
22:00 - 22:59
23:00 - 23:59
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
7.00%
http://salingsilang.com
Indonesia Twitter H1 2011
0:00 - 0:59
1:00 - 1:59
2:00 - 2:59
3:00 - 3:59
4:00 - 4:59
5:00 - 5:59
6:00 - 6:59
7:00 - 7:59
8:00 - 8:59
9:00 - 9:59
10:00 - 10:59
11:00 - 11:59
12:00 - 12:59
13:00 - 13:59
14:00 - 14:59
15:00 - 15:59
16:00 - 16:59
17:00 - 17:59
18:00 - 18:59
19:00 - 19:59
20:00 - 20:59
21:00 - 21:59
22:00 - 22:59
23:00 - 23:59
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
7.00%
Hourly tweets of Indonesian usersSource: SalingSilang.com Engine, Indonesian Twitter Users H1 2011
Jan - Jun
Jan – Mar
Early morning: 11%Morning: 30%Afternoon: 26%Night time: 33%
Avg. 53,880 tweets/hourAvg. 3.8m account / month
13.30%
11.68%11.31%
10.34%10.02%9.15%
7.75%
6.53%6.05%
5.54%
2.88%2.24%
1.14% 0.94% 0.67%0.19% 0.16% 0.10% 0.02%
http://salingsilang.comTop cities in Indonesia that tweets
Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011
Indonesia Twitter
H1 2011
Check out Indonesia live tweets map at http://salingsilang.com/petatwit
Web; 12.10%
Mobile; 86.98%
API Apps; 0.92%
Choice of Twitter Platform: Jan - Jun 2011Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011
TwitterMobile ApplicationsSource: SalingSilang.com
Is Social
Media a
New Addiction?
What’s the difference??
“EVERYONE HAS INFLUENCE”
Who is influential in social network?
Influencer Marketing
• Market Reach
• Quantity of Impact
• Quality of Impact
• Closeness to Decision
What’s your Klout Score?
CelebrityBrand and
Media
1. True Reach2. Amplification
Probability3. Network
Impact
How far has your content been spread across Twitter?
How likely are you to be retweeted? Are your tweets effective generating new followers?
How influential are the people who interact with you?
What’s your Klout Style?
Real-Time Klout Score on Twitter Timeline
Engage with potential influencer
Social Intelligence
In 2011 the volume of available data is
predicted to continue along its exponential growth curve to 1.8
zettabytes.(A zettabyte is a trillion
gigabyte).
Era of Big Data
• Volume
• Velocity
• Variety
Own The Data, Own The Future
Welcoming The Conceptual Age
Industrial
Age
Information Age
Conceptual Age
The Worker Revolution
Traditional Worker Knowledge Worker Conceptual Innovator
Hindsight – Historical Data
• The ability to reflect and learn from the past data
Insight – Real-Time Data
• The ability to interpret and respond to the present data
Foresight – Predictive Data
• The ability to predict and prepare for the future data
Social Intelligence
Listening
Share of Media
Share of Conversation
Share of Voice
Knowledge Intelligence
Proactive and
Innovative
Sentiment
On-Going Process to capture and anticipate Social Dynamics
Communication Knowledge
InterpersonalCommunication
MassCommunication
GroupCommunication
Digital Specialist
Website Strategist
Online Advertising Strategist
Social Media Strategist
www.virtual.co.id/blog
Andi Primaretha, M.Si@primaretha
Thank you