Social Web and Us

Sajana AdhikariJanuary 13th, 2011

INF 103

Social Web

Table of Contents:IntroductionSocial Web, Where?Social Web, Why?Scope of Social Web – for

whom?Top 5 Social Websites by UsageSummary

IntroductionDefinition: Media of socialization via WWW

Bringing information to the frontSocial Web is virtually everywhere

Social Web, Everywhere…

No location barriersReaches all

IndividualsBusinessesOrganizations

GovernmentsSemi-governmentsNGOs 

Social Web, Why?

ConvenientEasy AccessFree of Cost (mostly)GreenEffective mass communicationWide scope

Convenience

Instant accessQuick searchesFaster retrieval of

the content Free of Cost

(mostly)Completely freeOr, nominal fees

Convenience, Contd…

Multiple Options / choicesVarious service providers

YouTubeFacebookTwitterMySpaceLinkedIn, etc…

Easy Access

Almost 24/7 accessEasily accessible WWWSupporting technology / devices

With mobile devicesWith hot spots

In officeMost business social webs are not surf-controlled

Green

All DigitizedAll soft copies: Upload/download messagesFunctionalities such as Digital signature, certificate

Online sharing helps reduce: Printing DumpingFuel burning

Effective Mass Communication

People seek reviewsRecommendations vs.

advertisementsRecommendations

influence more than the message advertised

Judgment mostly fair, but promotions may tend to be biased

Scope of Social Web - Huge

Politics and GovernmentSchools and UniversitiesBusiness and ProfessionsNews and MediaEveryday lives Others

Politics / Government

Discussions on BillsDuring Elections

Message from the candidates

Reviews on the candidates

Schools / Universities

Conducting classesCollaborating

Submitting assignments, Peer reviewsJing, Prezi, Google documents

Information on Multiple arrays of subjects

Knowledge sharing

News / Media

Conducting pollsCollecting ideas byRadio showsTV news channelsReality programs

Professions

For the companiesConducting business Activities

Webinars, Video conferencingRecruiting

• Screening and Interviewing

Meetings, Trainings

For individuals / professionalsCompany info: profile, review

From employeesFrom ex-employees

General Knowledge sharingThrough online forumsThrough vendor’s/client’s site

Professions, Contd…

Everyday lives

Relationships / ReunionsFamily membersFriends, classmatesCo-workersEx-relationships

Everyday lives, contd…

Search on the products/servicesPrices comparisonsUses, reviewsEffectivenessHow to operateAdvance features

Everyday lives, contd…

Generic knowledge share“How to” informationTips / Tricks, RecipesHelps with kids’ activities,

after school programsKnowledge share on sportsPlaces, arts, creations,

recreations

Businesses

Maintain the businessRetaining customers

Expanding businessWidening target marketExpanding NetworksMaking the fans follow

Businesses, contd…

TradingBarter systemBringing people of mutual interest togetherMatch makingSocializing/Dating sitesMatrimonial services

Top 5 Social Web Sites by Usage

0

200000

400000

600000

800000

1000000

1200000

1400000

Facebook Myspace Twitter Fixster Linkedin

Unique Visitors

Monthly Visits

As of Feb, 2009

Resource: http://blog.compete.com/2009/02/09/facebook-myspace-twitter-social-network/

Top 5 Social Web Media (In Thousands)

Unique Visitors Monthly Visits

Facebook 68558 1191373

Myspace 58556 810154

Twitter 5979 54390

Fixster 7645 53390

Linkedin 11274 42744

Drawbacks

Once expressed – no back outConvenient, yet time consumingFree, yet may cost heavy

Cost associated with being adaptiveOr, You’ll be outdated

Privacy ThreatBoatload of information - What’s accurate?

 Summary

Demerits Threat to privacy Accuracy problem Cost associated with

Being adaptiveFrequent updates

Merits Effective, Efficient communication More knowledge sharing Better Relationship Wide Scope

References…

http://farm3.static.flickr.com/2123/2438929840_fed6a391a8.jpg http://socialwebresearch.com/i/social-web-research.png http://www.colleenscommentary.net/wordpress/wp-content/uploads/

2010/10/Social-Media-Landscape.jpg http://e2bu.com/wp-content/uploads/2010/07/SocialWebMap.jpg http://www.mashupevent.com/files/images/Picture%2039.preview.png http://images.google.com/images?

hl=en&source=imghp&biw=1276&bih=599&q=social+web&gbv=2&aq=f&aqi=g7g-m2&aql=&oq=

http://images.google.com/images?hl=en&biw=1276&bih=599&gbv=2&tbs=isch%3A1&sa=1&q=social+web+media&aq=f&aqi=&aql=&oq=

http://www.google.com/images?um=1&hl=en&rlz=1W1RNTN_en&biw=1259&bih=599&tbs=isch%3A1&sa=1&q=popular+social+networking+sites&aq=0&aqi=g3g-m1&aql=&oq=popular+social+

http://www.globenewswire.com/newsroom/news.html?d=211032 (expanding business by integrating with FB, LI, Google, etc..)

http://ezinearticles.com/?Disadvantages-of-Social-Media&id=3026858