Date post: | 10-May-2015 |
Category: |
Automotive |
Upload: | sayitsocial |
View: | 1,182 times |
Download: | 4 times |
Case Study:
Effective Use of Mobile
Strategy & Facebook
Marketing
Ty Downing | SayItSocial
Always begin with strategy…
Always begin with strategy…
• Objective – Get people to test drive
• Highlight features of BMW’s
• Get people to the dealership
• Sell used & new vehicles…
What Did We Do?
Micro-site
MyBMWExperience.com
Custom Facebook
page (tab)
Social Media &
Location Based
Accounts
Train & Educate
Staff
QR Code(Place on car)
QR Code
The First “My
Experience” Person
The Car
Launch!
Launch!
Launch!
Launch!
Launch!
Results?
Stats are still
compiling!
Marketing Report Results
Tools
Twitter Facebook 4square QR Code YouTube Summary
9 X
tweets
= 14
Tim Moore
30,000 Followers
Ty Downing
9,000 Followers
Social Crush
2,000 Followers
≈ 40,000Potential Reached!
X 9 (Tweets)
HOW MANY VIEWERS?
CONVERSION!!!
Who are your users?
`
264
Views
Summary
25 tweets w/ over 40,000 Potential Reached
119 Page Views on Launch Day20 new “Likes” 18%
=> 5 Checkin’s 25%
=> 29 SCANS!
264 video views
Takeaways?
• Strategy – What are your goals? What are conversions?
What are competitors doing?
• Training – Train staff on initiatives, equip them i.e. mobile,
video, print collateral.
• Tools – Use current digital marketing tools “Intelligently”
prepare for QR code promotions.
• Go Gorilla – Jump the gate…be creative, be
controversial, tap into advocates, park at Gaps grand opening
• Measure - Insights, SayItSocial management tool, YT, #’s,
RT’s, FB impressions, Bit.ly, Goals (G analytics) Sales? Leads?
Thank you…
Ty Downing