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Building out a comprehensive and interactive marketing strategy for

SocialFlowA Proposal by Emily Chen

+Are you looking for a marketing associate who’s as passionate about optimizing networked sociality as these guys are?

+Roadmap

I. What I will deliver

II. How I am qualified to deliver effectively

+SocialFlow Marketing Goals

Demystify networked communication

Gather feedback about product

Crowdsource suggestions for different use cases and implementation

+Whom are we communicating to

?

+Current SocialFlow clients

+Leaders in the digital marketing/publishing space

+Social Media Strategists & Community Managers

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and anyone else who uses Twitter to share information

+Deliverables

+Develop multimedia content that addresses:

SocialFlow’s unique insights about the direction of social media optimization

SocialFlow’s partnership developments

Stuff our partners work on

+Case studies and engaging visualizations of networked communication in:

Twitter

brands

TV

news

sports

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and use this content to start as many conversations as possible

(foster more user-generated content about SocialFlow)

Evaluate content strategy and generate frequent reports using:

In-depth Google Analytics analysis (eager to look at insights from audience segmentation)

Quantitative FB + Twitter Insights

Social media listening for sentiment analysis

+Look at audience graphs to find opportunities to expand brand reach.

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Work with Marketing Manager to decide how/if customized Facebook iFrame tabs fit into an interactive marketing strategy.- Plan and implement, if appropriate.

+Why me?

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Love for storytelling and experience in publishing has given me strong intuition about

- how to identify each audience

- the best copy, interactive content, and conversations for each platform

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Passionate about using quality content to build community

- Almost accepted admission to M.S. in Digital Media at Columbia Journalism School

- Videoblogged events for Performa ’09 and The L Magazine

- attendee of Transmedia NYC meetups

Drag picture to placeholder or click icon to add

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I’m highly organized.- Prepared entire video libraries at WomansDay.com and CountryLiving.com for

migration to Brightcove video player- Independently produced CountryLiving.com’s 2010 online holiday gift guide- Managed clothing samples for 5 simultaneous photo stories in Seventeen

magazine 2009 Prom Issue

+Proficient in Photoshop:

+ Love feedback:This is the first Powerpoint I’ve made and I look forward to making these vastly better!

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And lastly, I want to learn about the development of SocialFlow and help as many people as possible to discover its use.

Thank you in advance for considering me for the position of Marketing Associate.