Socialising the Intranet When SharePoint met Yammer Jemma McGee, Communications Manager

Agenda • Introduction • Ambition • Why Yammer? • Approach • When SharePoint met Yammer • The NewsRoom • Training

Introduction

Who we are • CRH, a FTSE 100 and Fortune 500 company.

• Diversified international building materials group headquartered in Ireland. Manufactures and

distributes a diverse range of products servicing the breadth of construction needs. • A leading international player in its industry: • largest building materials company in North America • regional leader in Europe • growing presence in the Asian economies of India and China

• Worldwide, CRH employs approximately 76,000 people at over 3,500 locations in 35 countries, and

in 2012 generated Sales of c€18 billion.

• CRH Europe operates in more than 25 countries and employs approximately 36,500 people across 1,600 different locations - its turnover exceeds €8.5 billion.

of organisations are implementing employee social collaboration ~ Gartner 70%

12% profitability increase

27% absenteeism decrease

18% productivity increase

There a lots of impressive facts & figures

51% less turnover

55%

Users of Social Collaboration initiatives speak positively about it:

say it’s easier to collaborate

47% say it’s easier to generate ideas

62% say it’s easier to find information

But the reality is different,

there is a failure rate of 90%

Why? What’s wrong? Wrong approach?

And.. in 75% of all organisations, the adoption rates don’t even make it past the 25% barrier!

Technology

20% 80%

Adoption

this needs to be the focus!

Enterprise Social is:

Ambition

• Create a CRH community Improve connectivity

• Break down silos and barriers

Increase efficiency

• Shift from top down to crowd sourced

Two-way, real-time communications

Why Yammer?

Plug and play • No fuss • Market leader • Mature • Familiar interface • Support network

Approach

Slow and steady vs. big bang • 3-month pilot • Bottom-up • Voluntary adoption • Enable vs. impose • Add value

Challenges • Change resistance • Culture • Decentralised structure • Management buy-in • Follow the leader

When SharePoint met Yammer The Social Intranet

What is the Social Intranet? A virtual meeting place enabling us to connect and collaborate with our colleagues regardless of where they are located. One centralised online platform with a workspace, a library and access to key business applications. A community which thrives on transparent and engaging communication; stimulating knowledge sharing and innovation.

The Social Intranet concept: a set of loosely coupled, continuously updating collaboration services.

vs.

a monolithic, one-solution-fits-all design.

Technology

• Central environment • Document library

SharePoint Online 2013

• Social layer • Communication & collaboration

Yammer - Enterprise

Social Network

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DOC CENTRIC

[ STATIC ]

[ DYNAMIC ]

The major requirements • Personalised Intranet experience

(user/employee centric) • Communicate and share

• Documents, rich content and media

• Easily extendable (and manageable)

• Drive business value with analytics (measure & prove)

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Our approach Define SharePoint and Yammer side-by-side, and align the visual identity. Start with a loosely coupled architecture that becomes more tightly integrated through continuous Microsoft upgrades.

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Mobile

Social magazine: NewsRoom

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Magazine format • Generated by tagged conversations in Yammer • Social algorithm to render the magazine: • Conversations with more "likes" take higher priority • Newest articles take higher priority • Management conversations take higher priority (optional)

Integrated into the Social Intranet, and available as stand-alone Mobile Apps on: Windows 8, Windows Phone, Android phones and iPhones Available on the Yammer app store or www.graphne.ws

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Training

Value Culture User Adoption

ESN

Technology

Focus on the bigger picture

Phase 1: Rollout and adoption • Interactive on-site training sessions • Train the trainer • Online training centre: videos, documents, FAQS, help groups • Identify champions

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Phase 2: Engagement and maturity • Activate champions • Analytics/metrics • Advanced training • Gamification

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Gamification module

Thank you • LinkedIn • Twitter • Email: jmcgee@crh-eur.nl • Phone: +31 (0)6 5122 9676

© 2014, CRH Europe