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Corporate Social media café LinkedIn @ Wageningen UR
Corporate
Social media café
LinkedIn @ Wageningen UR
CorporateIntroduction
CorporateMotive
• The reason for this session?
– A good basis
– Exploring the possibilities of LinkedIn
• Today’s topics?
– What is LinkedIn?
– Facts and figures
– Possibilities of LinkedIn
– Do’s and don’ts
– Finally: opportunity for (individual) questions / demonstration
CorporateUsage
CorporateReach
CorporateFunction
CorporateWhy scientists use LinkedIn
CorporateSocial media café
Connect
Promise
Attract
Engage
Retain
Learn
CorporateLinkedIn global
Largest (social) business network:
347 million global users
CorporateLinkedIn nationally
5.3 million Dutch users
CorporateDemographics
• 75% of the LinkedIn members is between 31 and 60 years old;
• 85% has a Bachelor or Master degree;
• 80% has been on LinkedIn for more than 3 years;
• 66% logs in at least once a day;
• The average time per visit is 17 minutes;
• The average number of connections is 375.
CorporateGrow your network
• Contacts
– Calendars
– Apps
– Manually import contacts
• Frequently sync with work and private mail to
gain more connections
CorporateAdvanced search
CorporateConnect withyour second and third degree network
CorporateFind alumni
CorporateOr colleagues
CorporateA healthy professional life starts witha healty relationship
Corporate
“He who works with the door open gets all kinds
of interruptions. But he also occasionally gets
clues as to what the world is and what might be
important”.
Richard Hamming, mathematician
Corporate95% of thecompanies usesLinkedIn to findnew employees.
Corporate1/5 vacancies get completed on LinkedIn
• 80% of recruiters use LinkedIn as the main recruitment channel
• It’s important to be found on the right keywords/criteria
CorporateSocial media café
Connect
Profile
Attract
Engage
Retain
Learn
CorporateKeyword search
• Determine 10-12 keywords
• Prioritize the most important keywords
• Check keywords from colleagues/professionals like you
Implement the correct keywords on your LinkedIn profile
CorporateProfessional presence
• Headline: specialism and uniqueness (120 characters)
• Use a valuable proposition to distinguish yourself from simarly-named
researchers beyond ORCID.
CorporateProfessional presence (2)
• Picture: this is your first impression! (14 times more views)
– Professional
– Recent
– Mobile friendly
• Area: based on postalcode
• Industry: add industry for 15x more profile views
Corporate(Adjust) your public profile
• Your profile is visible to everyone by default
• Add contact information, relevant websites or IM
– Add 3 websites (including other, for example Google Scholar)
CorporateMultilingual profiles
CorporateA rich summary
• Blanc sheet. People don’t buy services. They buy solutions or experiences.
• Keep it personal (so write in first person)
• Personal touch
• Up-front about your ambition
• Prove your value (examples, cases)
• Add eye-catching content
• At least 40 words with the right
keywords included
CorporateLinkedIn profile Kees Rijken
CorporateConnect with WUR
CorporateFind the right connection
CorporateExperience
CorporateShow your expertise
• Projects
• Honors
• Awards
• Recommendations
• Certifications
CorporateEducation
CorporateWE@WUR
• Add your author IDs, publications list and social networks to your
WE@WUR profile
• Well indexed by Google
• Increase online visbility
CorporateSocial media café
Connect
Profile
Attract
Engage
Retain
Learn
CorporateCommunicate
How to wear your messages out?
• Posting status updates
• Posting blogs
• Enrichen your profile, for example with publications
• Enrichen your profile by adding projects
CorporateStatus updates
• Timeline updates:
– Include a clear call to action (like a link or a queston)
– Ask thoughtful questions to involve your audience
– Add an image or some type of rich media
– Engage with people through comments
– Make your content “snackable” but valuable
CorporatePosts and blogs
Want to give more publicity to an item? Then write a long post instead of a
status update. Advantage:
• Ability to write a longer post
• Longer circulation
• Members get a notification and can subscribe
to your posts
• News feed in LinkedIn Pulse
– High reach
– Indexed by Google
– Sharable
CorporatePublications
• Link to published work
– More static than posts
– Add other authors
– Link to publication URL
CorporateProjects
CorporateProject(members)
CorporateSkills
The average user states 12 skills. Therse skills are important for Google’s
algoritm. The more skills, the higher your ranking (13 times more views)
CorporateSkill inspiration
CorporateManage skills
CorporateGive endorsements to get endorsements!
CorporateRecommendations
CorporateGet recommendations
CorporateSocial media café
Connect
Profile
Attract
Engage
Retain
Learn
CorporateLinkedIn Groups
• Find experts
• Receive early feedback on research ideas
• Publicise and promote research
• Recruit participants for research
• Discuss matters (4x profile views)
CorporateCommenting to keep discussions going
CorporateExport LinkedIn data for e-mail
CorporateSocial media cafe
Connect
Promise
Attract
Engage
Retain
Learn
CorporateResearchcyclus
Make sharing part of the whole research cycle:
Hypothesis
Research
Analysis
Sharing
Corporate(Daily) routine
Keep your profile fresh by sharing frequently:
1. Share (curated) content
– This includes third party content
2. Review recent profile views
3. Endorse others
4. Comment on group posts
CorporateSocial media café
Connect
Profile
Attract
Engage
Retain
Learn
CorporatePost analytics
CorporateProfile views
CorporateProfile ranking
CorporateProfile suggestions based on professionals like you
CorporateAdditional tips
• Before you start editing your LinkedIn profile turn the ‘Notify your network?’
function off
• The hightest ranking is All-Star
• LinkedIn approves titels as MSc and MBA. Only use when relevant
• Add media (documents, photo’s, links, video’s or presentations)
CorporateAdditional tips
• 47% uses LinkedIn on a mobile device. Frequently check how your profile
looks like on mobile
• Set language to English
– English profiles get early access to new features
CorporateSummary: reasons to use LinkedIn
• Biggest professional networking site
• Online presence and SEO benefits
• Cooperation with (international) colleagues
• Sharing events and attracting larger crowds
• Self-branding: spreading publications and knowledge
• Find experts
• Receive early feedback on research ideas
• Publicise and promote research
• Recruit participants for research
• Discussions
Corporate
Corporate
Questions?
