Social Media Strategies

What is social media…today?

http://www.youtube.com/watch?v=sIFYPQjYhv8

What is social media…today?

http://www.youtube.com/watch?v=sIFYPQjYhv8

Presented byJackie Reau, Game Day Communications

Why should you use social media• Positions you as a thought leader, innovator with

targeted influencers• Customer service/engagement with instant

interaction/results• Organic search engine optimization with strategic

tagging• Share your content, control your message• Capture competitive intelligence

You & social media• Many HR managers are using social media in the

recruitment process to determine qualified applicants

• Use social media to position yourself favorably • Monitor “your” brand with Google

– You can’t delete negative references but social media helps “push” them down to other pages

• Reinvent yourself using social media to draw interest to you and your passion(s)

Getting started• Purpose/objective

– Marketing/positioning/branding– Customer service engagement

• Retrain your brain – Incorporate social media into your lifestyle

• Develop a strategic yet spontaneous editorial schedule for your social media conversation

• Recruit and train your staff, colleagues to help• Educate your customers/clients on where to find you and

how to use social media with traditional efforts

Getting started• Purpose/objective

– Marketing/positioning/branding– Customer service engagement

• Retrain your brain – Incorporate social media into your lifestyle

• Develop a strategic yet spontaneous editorial schedule for your social media conversation

• Recruit and train your staff, colleagues to help• Educate your customers/clients on where to find you and

how to use social media with traditional effortsPresented byJackie Reau, Game Day Communications

What social media users want…• They are nosy! They want to know information first!• They want exclusive opportunities and access to you

and your brand• They don’t want you to be a one-way, marketing

machine• Be transparent, genuine and real• Ask them for their thoughts, insight

Planning your strategy• Conduct an analysis on your competition to gauge

how they are using or if they are using social media• Conduct an internal audit on who is using social

media within your audience to determine your reach• Create a social media team to help execute your

strategies

Planning your strategy• Conduct an analysis on your competition to gauge

how they are using or if they are using social media• Conduct an internal audit on who is using social

media within your audience to determine your reach• Create a social media team to help execute your

strategies

Presented byJackie Reau, Game Day Communications

Dell & social mediaDell’s Social Media Goals

1 | Enter into conversations with customers everyday in every major language2 | Address any form of customer dissatisfaction head-on knowing that not everything will be solved and some of Dell’s weaknesses will be exposed4 | Encourage "crowd sourcing" as the next step in listening to customers5 | Use video to personalize the Dell story

[John Pope, digital media senior manager, Dell]

Dell & social mediaDell’s Social Media Goals

1 | Enter into conversations with customers everyday in every major language2 | Address any form of customer dissatisfaction head-on knowing that not everything will be solved and some of Dell’s weaknesses will be exposed4 | Encourage "crowd sourcing" as the next step in listening to customers5 | Use video to personalize the Dell story

[John Pope, digital media senior manager, Dell] Presented byJackie Reau, Game Day Communications

Create, connect and manage your community

• Search for industry influencers based on key words in Twitter, Linkedin– Use personal notes with your e-invitations

• Use free applications to engage your community– Tweetdeck for Twitter

• Add yourself/organization to www.wefollow.com to connect with like-minded people

• Tag social media content like you would Google

Create, connect and manage your community

• Search for industry influencers based on key words in Twitter, Linkedin– Use personal notes with your invitations

• Use free applications to engage your community– Tweetdeck for Twitter

• Add yourself/organization to www.wefollow.com to connect with like-minded people

• Tag social media content like you would GooglePresented byJackie Reau, Game Day Communications

Create, connect and manage your community

• Search for industry influencers based on key words in Twitter, Linkedin– Use personal notes with your invitations

• Use free applications to engage your community• Add yourself/organization to www.wefollow.com to

connect with like-minded people• Tag social media content like you would Google

Presented byJackie Reau, Game Day Communications

Create and share your social media network

• Always link social media to your web site• Create your own content with videos, photos and

upload• Recruit expert bloggers for your site to create your

own “beat” writers• Use social media newsroom sites with social media

releases, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content

Create and share your social media network

• Always link social media to your web site• Create your own content with videos, photos and

upload• Recruit expert bloggers for your site to create your

own “beat” writers• Use social media newsroom sites with social media

releases, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content

Presented byJackie Reau, Game Day Communications

Create and share your social media network

• Always link social media to your web site• Create your own content with videos, photos and

upload• Recruit expert bloggers for your site to create your

own “beat” writers• Use social media newsroom sites with social media

releases, i.e. Pitchengine, CNN’s i-report, CBS’ Bleacherreport to share your content

Presented byJackie Reau, Game Day Communications

Create and share your social media network

• Always link social media to your web site• Create your own content with videos, photos and

upload• Recruit expert bloggers for your site to create your

own “beat” writers• Use social media newsroom sites, i.e. Pitchengine,

CNN’s i-report, CBS’ Bleacherreport to share your content

Presented byJackie Reau, Game Day Communications

Launch a social media newsroom

• Recruit an educated group of “reporters” to cover your event or milestone moment with live coverage using social media

• Invite your audience to follow you, set expectations on updates, interaction

• Use your smart phone to instantly share information

Tricks for Facebook

• Create a fan page for general consumer use and a group for specific consumer use

• Add applications to your page to make it more interactive, i.e. video, links to other social media

• Use Friendfeed.com to link Twitter to Facebook• Post updates from your smart phone

Tricks for Facebook

• Create a fan page for general consumer use and a group for specific consumer use

• Add applications

Presented byJackie Reau, Game Day Communications

Tricks for Twitter

• Use Tweetdeck to manage your Tweets• Use Twitter applications to upgrade content

– Twitpic.com for photos– Twittermail.com for status updates from phone– 12seconds.tv for video status updates

• Create lists on Twitter to manage updates, interact with specific groups, topics

• Use a smart phone to send, manage updates

Tricks for Twitter

• Use Tweetdeck to manage your

Presented byJackie Reau, Game Day Communications

Tricks for Twitter

• Use Tweetdeck to manage your Tweets• Use Twitter applications to upgrade content

– Twitpic.com for photos– Twittermail.com for status updates from phone– 12seconds.tv for video status updates

• Create lists on Twitter to manage updates, interact with specific groups, topics

• Use a smart phone to send, manage updates

Tricks for Linkedin

• Make sure your profile is at 100% completion• Add a personal note to invite people into your

network• Complete your corporate profile• Use groups to share information, grow your network• Add applications to your page, i.e. slideshare.net• Maintain the page

Tricks for Linkedin

• Make sure your profile is at 100% completion• Add a personal note to invite people into your

network• Complete your corporate profile• Use groups to share information, grow your network• Add applications to your page, i.e. slideshare.net• Maintain the page

Presented byJackie Reau, Game Day Communications

Tricks for Youtube

• Create and name your own channel• Purchase a $100 mini video camera for the office• Upload videos regularly, per your schedule

– Testimonials– New projects, new staff, new menu items, etc.

• Tag and name videos properly• Share your videos via Facebook, Twitter

Tricks for Youtube

• Always link social media to your web site• Create your own content with videos, photos and

upload• Recruit expert bloggers for your site to create your

own “beat” writers• Use social media newsroom sites, i.e. Pitchengine,

CNN’s i-report, CBS’ Bleacherreport to share your content

Presented byJackie Reau, Game Day Communications

Measurement

• Create a quarterly scorecard to add to your marketing matrix– Web site traffic– Facebook Fan Page fans, offers, engagements– Twitter followers, engagements– Youtube views, comments– Blog views, comments– Response to exclusive offers with promo codes

Resources for staying fresh

• Mashable.com• Socialmediab2b.com (blog)• Google alerts with key words of industry interest• HARO, Help A Reporter Out• Your local Social Media Breakfast• WOMMA, Word of Mouth Marketing Association

Trends• Facebook & Twitter now Mainstream

– NY Times/WSJ articles– Boston Public Health Department with H1N1 Vaccines

• Facebook becoming an engine for commerce– Simple, inexpensive and FAST targeting– $300 = $60,000– Impact of economy on advertising

• Integration at it’s infancy– Across applications now - and growing rapidly (see Friendfeed)– Becoming part of broader marketing strategies

• Mirroring early days of web