Social Media Crash Course

Goals1) Today’s landscape

2) Who are the players?3) How Obama & Congress

are utilizing3) Tools you can use

The Landscape

40 millionactive on social networks

Fastest Growing

Twitter - 343%

Tagged - 330%

Ning - 251%

LinkedIn - 193%

Last.fm - 121%

Facebook - 116%

Source: Nielsen Online Press Release, 9/2008

Most Popular in 2008

Blogger - 222 millionFacebook - 200 millionMySpace - 126 millionWordpress - 114 millionWindows Live Spaces - 87 millionYahoo Geocities - 69 millionFlickr - 64 millionhi5 - 58 millionOrkut - 46 millionSix Apart - 46 million

Source: comScore

276%

growth of Facebook profiles created by 35-54 year olds in the

last 6 months

193%

growth of Facebook profiles created by 55+ year olds in the

last 6 months

$46,893,000

Amount Obama’s YouTube video views during election are worth if

they’d been put on television

The players & tools

Facebook

Facebook

Profiles - Individuals

Groups - Grassroots

Causes - Non-Profit

Pages - Public Orgs/Businesses

FacebookFacebook Ads: A Microtargeting

dream

Facebook

Facebook

Twitter

What the heck is it?

Twitter

Share what you’re interested in

TwitterWho is participating?

Every day peopleNewspapersBusinessesNon-ProfitsElected Officials

TwitterWho is participating?

TwitterWho is participating?

TwitterWho is participating?

TwitterWho is participating?

TwitterSome tools to help

YouTube/Flickr

YouTube

YouTube

Qik

Flickr

WhiteHouse.gov

HealthReform.gov

Recovery.gov

LinkedIn

LinkedInSocial Network for business people

LinkedInSocial Network for business people

Questions?

dcigroup.com/socialmedia * @katieharbath