Socialnetworking

Social Networking

Get Connected

Williamson County Public Library

04/12/23 copyright 2006 www.brainybetty.com; All Rights Reserved. 2

Welcome

• Introductions

• Housekeeping

• Questions

• Future Classes

• Resources


Outlineo What is social networking?o Why engage in social networking?o Networking sites

o Facebooko Myspaceo Twittero LinkedIn

o Compare/Contrasto How to protect your privacyo How to maintain an online presenceo How to networko How to create an avataro How to set up accounts


What is Social Networking? social network

• “An association of people drawn together by family, work or hobby. The term was first coined by professor J. A. Barnes in the 1950s, who defined the size of a social network as a group of about 100 to 150 people. On the Web, social networking sites have millions of members”.

social networking site• “A Web site that provides a virtual community for people interested in a

particular subject or just to "hang out" together. Members create their own online "profile" with biographical data, pictures, likes, dislikes and any other information they choose to post. They communicate with each other by voice, chat, instant message, videoconference and blogs, and the service typically provides a way for members to contact friends of other members.

Sites may also serve as a vehicle for meeting in person. The "social networking site" is the 21st century "virtual community," a group of people who use the Internet to communicate with each other about anything and everything. One can find dating sites, friendship sites, sites with a business purpose and hybrids that offer a combination of these. Globally, hundreds of millions of people have joined one or more social networking sites”.www.Techweb.com- 6/2/09


http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html


Why Engage in Social Networking?

• Meet new people• Network• Find old friends• Stay current with tech trends and interests• Keep friends and family up to date• Organize for an event • Make plans with friends• Promote business


Who Uses Social Networks?

http://www.pewinternet.org/Reports/2009/Adults-and-Social-Network-Websites.aspx

http://www.pewinternet.org/~/media/Files/Reports/2009/PIP_Adult_social_networking_data_memo_FINAL.pdf.pdf


Social Networking Siteswww.myspace.com -Largest sitewww.friendster.com- Young adultswww.facebook.com -Originally students,

then everyonewww.tagworld.com- Tools to

personalize/transfer contentwww.tagged.com -Teen groupswww.twitter.com- real time messaging for groups nad friends www.friendwise.com Friends and

classmateswww.hi5.com -Global reachwww.ning.com- Create own social networkwww.orkut.com- Communitieswww.pownce.com Friends and co-workerswww.xanga.com Large teen membershipwww.bebo.com- Students, popular in U.K.

www.classmates.com Students, militarywww.geni.com Genealogy trackingwww.librarything.com Online book clubwww.reunion.com Locate former

friends/classmateswww.linkedin.com People networkingwww.ryze.com People networkingwww.spoke.com Discover/contact

peoplewww.xing.com People networking

Mobile/Cellphoneswww.loopt.com Maps show where friends arewww.mocospace.com Meet people via cellphonewww.twango.com Media sharingwww.utterz.com Post to any blog or social site

www.joot.com transcribes messages to twitter


Who is using social networks?

Site Monthly Users

Median

Age

Gender Largest population

LinkedIN5/5/2003 40 million

4056% male

35-50

Twitter3/2006 12.9

million

3155% female

18-49

MySpace8/2003

63 million

27

57% female12-34

Facebook2/4/2004

91 million

2656% female

18-34

*50+ fastest growing


Compare/ ContrastInterface-Facebook and MySpace are similarTwitter is the cleanest no apps

Why people use it- LinkedIn- serious business networkingTwitter – Mixed purpose- fast way to share links and other info.MySpace and Facebook- are more social but have mixed purpose users

Depth- Twitter- brief updates only 140 charactersThe others- updates and profile are as brief or in depth as you wish

Prevalence of spam and ads- MySpace, Facebook have the mostLinkedIn and Twitter the least

Things they all share:

o Free

o Celebrity pages

o Job search applications

o Commercial users

o Special groups you can join

o Ability to share mixed media

o Privacy Settings

o Maintenance requirements


Facebook

Free unless you choose an application that costs or you buy something online

What you will need

Profile set up is quick-it will take much longer to learn all the applications

Email address and a picture or avatar

Facebook is a social utility that connects people with friends and others who work, study and live around them. People use Facebook to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.


Facebook• Wall- write a status message / view other’s messages to

you /see changes in friend’s profiles • Info- your information- can limit what is seen by others• Events- calendar that you schedule• Notes- notes to yourself or others that see your profile• Boxes- the home for your applications or extras that you add • +- click there to add a new tab• Profile- what people see when they view your facebook

account• Friends- people that you have added to your network- must

accept an invitation in order to view profile (tip: keep a personal and professional list of contacts)

• Inbox- email• Applications- extras that you can add to your account like

games, etc., there are 52,000 to choose from. • Groups- friends network linked by common interest, cause,

etc


MySpace

What you will need

Profile set up is longest of the four, take much longer to learn all the applications

Email address and a picture or avatar

Free unless you choose an application that costs or you buy something online

MySpace is a social utility that connects people with friends and others who work, study and live around them. People use Myspace to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet..


MySpace• Mail- email, contacts• Profile- user information & personal settings for

each module• Friends- list of current contacts and where to get

new friends• Music/Video- lists of music and video you like

and have purchased • More- applications and MySpace featured

applications• Main page- the status page snapshot of each

tab


Twitter

Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?

What you will need

Profile set up is the quickest of the four, requires the least amount of personal information- only applications are mobile or for embedded twitter

Email address and a picture or avatar, smart phone

Free


Twitter• Home- input bar and all the tweets you’re following

• Profile- your tweets and your bio

• Find People- You can search for people you know who already have a Twitter account.

• Settings- From here you can change your basic account info, fill in your profile data, and set whether you want to be private or public.

• Mobile Tweets- many use their phone to tweet. Most common use. Many applications you can download to do this.


LinkedIn

LinkedIn is an online network of morethan 21 million experienced professionals from around the world,representing 150 industries. When youjoin, you create a profile that summarizes your professional accomplishments. Your profile helps youfind and be found by former colleagues, clients, and partners. You can add more connections by inviting trusted contactsto join LinkedIn and connect to you. YourNetwork consists of your connections,Your connections’ connections, and thepeople they know, linking you tothousands of qualified professionals.

What you will need

Profile set up is simple but requires care, takes a long time to establish connections

Email address, contacts, a picture and résumé

Free for basic24.95-499.95 for expanded accounts


LinkedInTen ways to make better use of LinkedIn

Side bar• Home- the main page which shows status updates of your status

and the status of your connections, groups. You can also display your applications here

• Groups- groups you belong to or may wish to join• Profile- your resume and bio• Contacts- connections, contacts and statistics which show the

degrees of separation from other professionals• Inbox- mail• Applications- add on modules that you can place on your home

page, i.e. Slide share, polls, and reading lists.Top of page• People- how you search for connections• Jobs- how to search for a job or post a job• Answers- place to ask questions of groups or connections *****• Company-profiles of staff that work at a company if they are on

linked in and if the company has a profile page


How to protect your privacy

Social networking tools are useful only as long as you can manage the noise and keep these services from intruding on your work and privacy. Follow these guidelines to make sure the networking remains productive:

--Set your profile to "private." ---Put an end to friends who post embarrassing pictures and blog about weekend

activities. --Tell your friends not to put "tags" on their photos or blogs. --Monitor openly accessible social networks you're involved in. --Contact the Web site itself if something is beyond your control. --Consider an avatar instead of a photo. --Use pseudonym's for family and especially children. --Don’t post pictures of other people with out permission, ask the same from them. --Don’t post pictures of your children. --Think about the information you post does it give away your location, identity,

workplace, history or other personal information? --Is the information you are posting something you would be ok with your mother or

grandmother viewing? What if it were on the front page?

Checklist: Ways to Keep Social Networks Safe and ProductiveBy AllBusiness.com


How to Network It helps to choose the right onlineplatform for the user’s specific needs:Services like Twitter allow connectionswith people all over the globe. The benefit of Twitter is that followingsomeone does not have to be reciprocal, and there is very little information for others to see. LinkedIn isa lot stricter with how connections aremade and therefore offers a morecontrolled professional networkingplatform. A user’s profile also acts as anonline resume/executive bio if filled outwell and it is very useful, particularly fornetworking with potential employers.Blogs allow a user to write about aparticular field of interest, show theirskills and promote themselves online.Blogs are more time and effort than many online profiles, and users shouldKeep these up-to-date and relevant.

The best thing about social networking to create an online presence is the ability toself-market. Have a new blog post? The user can advertise the fact on Twitter, and create a Facebook group for theblog and keep members updated. LinkedIn Group Discussions can also beused to generate feedback and get eople interested. A “Follow Me onTwitter” widget can also be added to theblog. And users shouldn’t be afraid tocontact connections for information or advice in person people are surprisinglywilling to share information even if they are only a “virtual” friend.


Tips for maintaining your online presence

How to Avoid Common Pitfalls• Social networking sites like Facebook and MySpace

commonly have privacy settings. The user should ensure that profiles, photographs and wall postings are set to be seen only by accepted friends. The user should bear in mind that when someone searches on Facebook, for example, the user’s profile (including profile picture) is still public and many networking sites actually own the material posted on them, so discretion must be used as this material can be sold or shared elsewhere.

Users should also:• Choose a profile picture carefully that presents them in a

positive, professional way• Moderate comments and pictures posted by friends• Avoid any inflammatory remarks on blogs, social

networking sites, and even emails (particularly about a current or previous employer)

• It is important to remember that networks stretch far and wide. Users may not be aware of who knows who in their network and negative comments could easily get back to that person and end up ruining the user’s reputation instead!

How to Create a Powerful Online Presence• When setting up a profile or blog, users

should think about what uses the profile/blog will have – is it for job hunting? Connecting with old friends? Professional networking?

• Users must structure each profile carefully and provide useful information that reflects their abilities and interests in a positive light.

• Users should begin by Googling themselves. It is often surprising what information shows up. If anything negative appears that shouldn’t be online, a clean up of what is already there must be done. Zero online presence is better than a negative one, but that means the rewards of a positive online presence are still there to be reaped.

• Once old profiles have been cleaned up and new ones carefully created, users should Google themselves again and see the difference

• © Geraldine Eliot


How to Create Avatars

• An avatar is a cartoon rendition of yourself

• There are many options – we are going to use faceyourmanga.com


How to Set Up Accounts

Create an avatar or upload a photo

Open the website of the site you would like to join

Begin profile set up


Thank you!We appreciate you attending our class

Contact information

http://lib.williamson-tn.org

[email protected]

595-1243

2nd floor reference desk

http://lib.williamson-tn.org/

http://lib.williamson-tn.org/

mailto:[email protected]

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Socialnetworking

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