Presentation TitleYour company information

ABHERI DASRoll - 01

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Content

• Definition & objective

• Concept

• Three Considerations

• Instruments

• Importance

• Company example 2

Societal marketing concept• Definition

 marketing decisions by considering consumers' wants, the company's requirements, and society's long-term interests

• Objective To maintain a long-term relationship with

customers To create a better image in the society for

the company than it’s competitors. Developing community awareness towards

its brands To increase the consumer base and market share. profit-making and wealth maximization.

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Three Considerations of Societal Marketing Concept

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Deficient products

Deficient products

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 Pleasing products

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Salutary products

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Desirable products

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Indian Tobacco Corporation

• Industry - Conglomerate

• Founded - 24 August 1910(as Imperial Tobacco Company of India)

• Headquarters - Kolkata, West Bengal, India

• Key people - Yogesh Chander Deveshwar, (Chairman),  Sanjiv Puri, (Chief Executive Officer)

• Products - Consumer goods Tobacco

Hotels Agribusiness Paperboards & specialty papers Packaging Information technology

• Revenue - 53,748 crore (US$8.0 billion)₹9

• ITC’s One Paisa Campaign

• ITC has partnered with the National Highway Authority of India (NHAI) in its initiative to develop eco-friendly National Highways (NH) by spearheading an extensive tree plantation initiative along the highways

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Social initiative by ITCe – Choupal

link directly with rural farmers via the Internet for procurement of agricultural

and aquaculture11

Social & farm Forestry

13,000 hectares of wasteland under Social forestry benefiting more than 16,000 poor households in 466 villages.

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• Agricultural development

form agri-business societies,

pool Knowledge and resources,

improve productivity and quality

reach out beyond local markets to sell at better margins.

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Small -Scale and Cottage Units

FMCG sector, the company Commenced marketing agarbattis sourced from small-scale and cottage

units in 2003

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NGOs• Banwasi Seva Ashram•

Lotus Medical Foundation, Kolhapur•

Nana Palkar Smruti Samiti (NPSS), Mumbai•

Step Up Foundation, Pune•

SOS Children's Villages of India

• ADHAR - Association for Development of Human and Community Rebuilding - Kolkata, West Bengal

• Just Being Center

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