Date post: | 31-Dec-2015 |
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Sociological Images
Essential Question:
How does modern society portray race/gender roles/class in
advertising?
RACE
As you look at the following advertisement groupings, jot down the “message” you
think advertisers are trying to make about race in the following ads.
Then tell whether or not you agree with this “message”. Why or why not?
Let’s do an example as a class first, with this Italian advertisement for a detergent.
GENDER
As you look at the following advertisement groupings, jot down the “message” you
think advertisers are trying to make about gender in the following ads.
Let’s first look at a classic example of our changing views of females with some
Dora the Explorer “changes”. How do you think this character is socializing both
boys AND girls?
SOCIAL CLASS
As you look at the following advertisements, jot down the “message” you think advertisers are trying to make about social class in the following ads.
Think about whether these are positive or negative messages intended to sell the
product?