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Sociological Images

Date post: 31-Dec-2015
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Sociological Images. Essential Question: How does modern society portray race/gender roles/class in advertising?. - PowerPoint PPT Presentation
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Sociological Images Essential Question: How does modern society portray race/gender roles/class in advertising?
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Sociological Images

Essential Question:

How does modern society portray race/gender roles/class in

advertising?

RACE

As you look at the following advertisement groupings, jot down the “message” you

think advertisers are trying to make about race in the following ads.

Then tell whether or not you agree with this “message”. Why or why not?

Let’s do an example as a class first, with this Italian advertisement for a detergent.

GENDER

As you look at the following advertisement groupings, jot down the “message” you

think advertisers are trying to make about gender in the following ads.

Let’s first look at a classic example of our changing views of females with some

Dora the Explorer “changes”. How do you think this character is socializing both

boys AND girls?

What message does this ad try to say about women?

What message do you think this ad is trying to make in order to sell its

product?

Do you think this is a positive or negative connotation of women? Of

men?

What statement is this ad trying to make? What might be a problem with this type ad?

How are men portrayed by looking at this store’s “man aisle”?

• How

What message do these ads try to convey about men?

What is this ad trying to tell men?

What is this ad trying to do?

Why might this be effective advertising?

SOCIAL CLASS

As you look at the following advertisements, jot down the “message” you think advertisers are trying to make about social class in the following ads.

Think about whether these are positive or negative messages intended to sell the

product?

Essential Question: Write a ½ page answer to this question, using what you’ve learned.

How does modern society portray race/gender roles/class in

advertising?


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