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CONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES
Company Overview
June ‘10
CONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES 2
SoftLayer® Value Statement
InnovationWe lead the industry, bringing solutions to market before others realize the need for them.
EmpowermentWe push complete control to the end user to create the virtual data center experience.
IntegrationWe bring together hardware, software, security, networking, and storage in a single easy to use on-demand service.
SoftLayer Delivers World Class, On-demand Virtual Data Center Services.
AutomationWe automate every single facet of the data center environment to bring efficiency and standardization.
CONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES 3
Who We Are
Virtual data center OS
Consolidator of technology
No legacy customers or technology
On-demand IT infrastructure – delivered NOW
Dedicated, virtualized, cloud, storage, and HPC solutions
Industry-leading controls via Customer Portal and open API
Geographically diverse data centers – end user experience
Advanced data center pod design targeting maximum efficiencies
CONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES 4
Our Difference
Automated Services and Standardized Solutions Customer-controlled, automated management of core functions including
OS installs and reloads, reboots, software installs, network management, monitoring, load balancing, firewall management, and more.
Industry-Leading Customer Portal and Open API Direct access to more than 150 backend systems and activities, executed without
any human intermediation.
Industry Exclusive Private Network Server-to-server communication, out-of-band management, and unlimited data
transfer via VPN over dedicated carriers segregated from our Public Network.
Integrated Geographical Diversity Three data centers connected via private, 10G point-to-point connections,
and integrated through proprietary automated tools.
True Virtual Data Center Services Innovative infrastructure, solutions, and automation capabilities provide unique
advantages for virtualized solutions and a truly virtual data center.
CONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES 5
Company Facts $52 million in revenue for 2008 $83.5 million for 2009 $120 million annualized run rate $1M in annualized revenue added every 8 days
170 employees
Dallas: 18,500 square feet raised floor Seattle: 11,700 square feet raised floor Washington DC: 7,000 square feet raised floor Capacity of 60,000 servers across current facilities
Customers
More than 6,000 in over 110 countries More than 26,000 deployed servers Average of 4 servers per customer Revenue of ~$1,600 per customer
Financial
Employees
Data Centers
Corporate Headquarters
20,000 square feet of office space Accounting, Sales, Development, Corporate
CONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES 6
Automation of Traditional Managed Services
The Physical Server is the Fundamental Building Block to All Technologies.
CONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES 7
Fully Integrated Computing Environment
SoftLayer Provides the Only Completely Integrated Solution in the Industry.
Dedicated servers, virtualized environments, and cloud solutions all operate together seamlessly to create an on-demand solution that can be scaled in real time.
CONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES 8
2010 US Expansion PlanAddition of 7 PoPs and a new Data Center in San Jose, CA.
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Nationwide Network Expansion $8M Network Upgrade $500k per month in waves and bandwidth 3000+Gbps of backbone connectivity
Self-healing MPLS network Reduce number of hops Improved troubleshooting More route control Multiple Transit and Peers in each PoP
DDOS Guards in all POPs Null Route IP’s at the edge of network Improved NetFlow and Arbor information
DNS PoP’s 10 Geographically redundant DNS farms AnyCast DNS (all farms are load balanced) DNS attacks greatly mitigated Premium DNS services coming soon
By the Numbers
Improve End User Experience
Mitigate Attacks
Customer Connectivity
VPN Gateways in each PoP Metro WAN direct connections
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Softlayer and Telx
Prime locations
NYC(111th Eighth Street)
ATL (56 Marietta)
Connectivity
Peering Mesh continuity
NYC – Telx Internet Exchange (10G)
ATL – Telx Internet Exchange (10G)
Telx® Selected as Connectivity Partner by SoftLayer®
Leading Global Provider of On-demand Computing and IT Services Leverages Telx's Data Center and Interconnection Services for Secure, Direct Delivery of Applications Across Key U.S. Markets
http://www.softlayer.com/press_2010_03_08.html
Customer Case Study
SoftLayer Recognizes Hard Business Benefitswith Telx Colocation and Interconnection
http://www.telx.com/Telx_SoftLayer_Case%20Study.pdf
CONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES 11
Softlayer and Telx
Future Partnership Opportunities
Joint Customer Direct Connections
On-Demand Infrastructure
Geographic Diversification