The Game is on! Softonic - Europe

WE’RE MOVING TOWARDS AMORE CONNECTED WORLD

More connected users:

-67,3% smartphone penetration in 2018 in Western Europe

More possibilities:

Mobile app use has grown 76% YoY, opening up opportunities across the industry

More connected devices:

By 2020 more than 26bn devices will be connected to the internet

Statista 2015, Flurry 2014, Gartner 2014;Source

We help consumers discover and enjoy software & apps they need, when they need them, for

any device

WHAT WE DO

HELPFUL ENTERTAINMENTVideos, Tutorials, Softonic Minute, How-to’s

EXPERTISE150 pieces of content published per day

OPENNESSQ&A, Community, Forums, User ratings

TRANSPARENCYIndependent editorial line

TRUSTWORTHY ENVIRONMENTSafeand secure downloads

SOCIAL PLATFORMS825,000 facebookfans / 80,000 twitter followers

MOBILE WEB8 M pageviews2,4 users

DESKTOP86,2 M pageviews29,6 M users

NEWSLETTER SUBSCRIBERS2,5 M active readers

THE KEY TO OUR SUCCESS IS BEINGTRUE TO OUR PRINCIPLES

PRIN

CIPL

ES

KEY

FIG

URES

(EU)

WE ARE MORE READY THAN EVER TO PLAY WITH YOU…

19,710,000 OF OUR USERS ARE GAMERS

comScore, Coss Visiting, March 2015, EuropeSource

GAMES UNIVERSE EU SOFTONIC USERS EU

221,9M UU 29,6 M UU (desktop)67%

OUR GAMERS ARE ACTIVE AND SHOW HIGH BUYING POTENTIAL

comScore, March 2015 Source

8 out of 10 users play regularly

7 of 10 users play 6 hrs/wk 3 of 10 users play +7 hrs/wk

+20% +40%More likely to have purchased

gaming software online

in the past 6 months

More likely to have

spent 150$+ on video games

during the past 6 months

Reads gaming

news, in-deph’s,

tutorials, videos or

product reviews

Downloads

video games

More likely to spend 16+ hours per week playing on a game console

More likely to be the first among friends to own/buy/use the latest on Video Games

Prefers action, adventure, casual and role playing games

GAMING HABITS PURCHASE BEHAVIOR

ACTIVITY

WHAT DIFFERENTIATES OUR GAMERS IS THEIR ENGAGEMENT

ES Quarterly report, 1Q internal studySource

Our user experience rate is 8/10Drivers to Engagement:

Usability, Credibility and Updated

2%1%

2% 2%

4%

6%

9%

21%20%

19%

15%

0 1 2 3 4 5 6 7 8 9 10 13%

18%

19%

27%

33%

47%

50%

BEST RESULT

WILLING TO HELP

KNOWLEDGE

PROBLEM SOLVING

UP TO DATE

CREDIBILITY

EASY OF USE

OUR KEY TO ENGAGEMENT IS EXCLUSIVE AND RELEVANT CONTENT

Internal data, March 2015, Europe Source

exclusively dedicatedgames experts who write

games content only

the games section is thelargest thematic section

on Softonic

of our monthly pageviewsare related to Games,

generating 11M ad impressions

of our entire catalogue sits within the Games

category

15 20% 1st18M

WE BUILD OUR PROPOSALS ACCORDING TO YOUR BRAND OBJECTIVES

AWARENESSENGAGEMENTPERFORMANCE

AWARENESS

WE HAVE 29,6 MILLION POTENTIAL GAMERS WANTING TO KNOW MORE ABOUT YOUR PRODUCT

AWARENESS

Segment our audience to target only our Gamer audience

1 2 3

Qualitative high awareness campaign

Multi-platform campaigns

¿HOW CAN WE HELP YOU BUILD AWARENESS?

1

3

2

4

AWARENESS

We identified our gamer audience and can target your campaigns to thisparticular segment, whereever and whenever they come on our site.

TARGET GAMERS OUR PACKAGES MULTI-PLATFORM CAMPAIGNAccess the marketplace through our Packages – they are designed to drive success towards your brand’s KPIs.

We can plan and align our campaigns ondesktop and mobile web.

Standard Packages

Viewability Packages

Rich Media Packages

Content Packages

Sponsored Packages

ENGAGEMENT

WE DON’T HAVE USERS, WE HAVE FOLLOWERS.

ENGAGEMENT

LET US HELP YOU CONNECT WITH OUR FOLLOWERS

Accompany our users throughout their consumer journey

Let us integrate your content to bring your brand closer to our users

Work on affinity through creative retargeting campaigns

1 2 3

Effective App Install Campaign (PPI)

1 2 3

Display CPD Package

Display CPC Package

PERFORMANCE

WE GET EXCITED WITH GOOD RESULTS, TOO

1

3

2

4

PERFORMANCE

To maximize your App installs we combine different formats on our 3 platforms whereasyou only pay for installs

Softonic App, Mobile Web and Desktop.

APP INSTALL CAMPAIGN PAYMENT MODELS PRODUCT LINESTo align to your objectives and expectationswe offer different payment models:

Discover what our product lines can do for yourbusiness:

Display PerformancePromoted Apps on MobileTop Downloads on Display

PPI

PPD

CPMCPC

WE PURSUE A FUTURE THAT IS

BIGGER, BETTER, FASTER

+13% expected growth in mobile share July 2014/2015

+29% session length growth

July 2014/2015

+4% expected overall visit growth

July 2014/2015

Get in touch!Aneta.Ternovschi@Softonic.com