©2014 Software AG. All rights reserved. For internal use only
Ivo Totev
CMO
Darmstadt
February 11th, 2014
Software AG
Market Positioning
©2014 Software AG. All rights reserved. For internal use only
Safe harbor
This presentation contains forward-looking statements based on beliefs of
Software AG management. Such statements reflect current views of Software AG
with respect to future events and results and are subject to risks and
uncertainties. Actual results may vary materially from those projected here, due
to factors including changes in general economic and business conditions, changes
in currency exchange, the introduction of competing products, lack of market
acceptance of new products, services or technologies and changes in business
strategy. Software AG does not intend or assume any obligation to update these
forward-looking statements.
©2014 Software AG. All rights reserved. For internal use only
C U S TO M E R S E M P L O Y E E S P A R T N E R S
Current IT Focused on Systems of Record
Building a Customer-centric Enterprise
White Space
©2014 Software AG. All rights reserved. For internal use only
C U S TO M E R S E M P L O Y E E S P A R T N E R S
Systems of Record
A New Generation of Digital Engagement
Mobile Social Big Data Cloud
Intuitive, Anytime, Anywhere
©2014 Software AG. All rights reserved. For internal use only
• 23 examples of how market-leading
corporations are transforming into
Digital Enterprises
• Launch February 5, 2014
THE DIGITAL ENTERPRISE The Moves and Motives of the Digital Leaders
New Book By Karl-Heinz Streibich
©2014 Software AG. All rights reserved. For internal use only
C U S TO M E R S E M P L O Y E E S P A R T N E R S
Systems of Record
Designing Differentiating Solutions
AL IGNMENT Through Collaborative Process Analysis
Participate
and contribute
Create clear
requirements
Enable collaboration
of all stakeholders
©2014 Software AG. All rights reserved. For internal use only
C U S TO M E R S E M P L O Y E E S P A R T N E R S
Systems of Record
Running Differentiating Solutions
TRANSFORMATION Through Portfolio Management
Manage IT assets
through an integrated
environment
Understand and
manage impact
of change
Flexibility
allows for IT
transformation
©2014 Software AG. All rights reserved. For internal use only
C U S TO M E R S E M P L O Y E E S P A R T N E R S
Systems of Record
Creating Differentiating Solutions
AG IL ITY Through Process Automation & Integration
Leverage existing
IT investments
Respond faster
to change
Create new agile
applications
©2014 Software AG. All rights reserved. For internal use only
C U S TO M E R S E M P L O Y E E S P A R T N E R S
Systems of Record
Succeeding with Differentiating Solutions
V IS IB I L ITY Intelligent Business Operations & Big Data
Better and faster
business decisions
Enable new
business models
Holistic view
of all channels
Through
©2014 Software AG. All rights reserved. For internal use only
COLLABORATIVE
PROCESS ANALYSIS
PORTFOLIO
MANAGEMENT
PROCESS
AUTOMATION
AND INTEGRATION
INTELLIGENT
BUSINESS OPERATIONS
AND BIG DATA
ALFABET
IT Planning and
Portfolio Management
ALFABET
Enterprise
Architecture
Management
Portfolios Live
WEBMETHODS
Integration
WEBMETHODS
Business Process
Management
AgileApps Live
Integration Live*
APAMA
Intelligent Business
Operations
TERRACOTTA
In-Memory Data
Management
ARIS
Business Process
Analysis
ARIS
Governance, Risk
and Compliance
Management
Process Live
* General Availability of Integration Live is planned for second half of 2014
©2014 Software AG. All rights reserved. 11 |
Software AG Suite is THE Leader in Integration
“Leaders in infrastructure that supports systematic
application integration provide a comprehensive
ESB suite offering as well as the ability to
integrate that offering with other relevant
technologies (including community management,
data integration, SOA and integration
governance, and BPM). This is combined with a
strong commitment to this market, which is
expressed through focused value propositions and
go-to-market strategies (for example, by
packaging platforms and/or by providing
integrated product and service offerings specific
for this market).”
Source: Gartner, Inc., Magic Quadrant for On-Premises Application Integration Suites, Jess Thompson, et al., June 27, 2013
©2014 Software AG. All rights reserved. For internal use only
The Impact of Differentiating Solutions
Refreshments
Supply chain transformation in days
10s of millions increase in profit
higher response
rate to marketing
campaigns
reduction in
transfer time
for assets 98%
10x
several million Average annual benefit of
now emergency-prepared
Employees and contractors
©2014 Software AG. All rights reserved. For internal use only
Markets for
Software AG Suite
©2014 Software AG. All rights reserved. For internal use only
Best of 2 Worlds - Big Data and AIM merge to IBO
14
slow fast
AIM Big
Data
Apama
Terracotta
Nirvana
BPM
ESB
SOA
IBO
modern traditional
©2014 Software AG. All rights reserved. For internal use only
15
Intelligent Business Operations – Driving growth of AIM
Market
Modern
ESB
SOA, B2B
& other
Modern
BPMS
Addressable AIM
Market Segments= $7.1bn
Addressable AIM
Market Segments = $9.2bn
1.1bn
1.6bn
1.2bn
2.1bn
SOA, B2B
& other
2014 2017
9% CAGR
Tradit.
ESB
Tradit.
BPMS
1.5bn
1.7bn 2.1bn
1.3bn
3.0bn
0.6bn
Modern
ESB Modern
BPMS
Tradit.
BPMS
Tradit.
ESB
IBO related segments 2.9bn
5.1bn
21% CAGR
©2014 Software AG. All rights reserved. For internal use only
December 9, 2011 16
Market Potential - Intelligent Business Operations /
Big Data Solutions
Source: Wikibon (Big Data Application (Analytic & Transactional) Revenue Forecast, in $bn, 2014 – 2017 Δ 113%)
Gartner (estimate for IBO: customer use case oriented solution)
3.5
5.3
6.5
7.4
0
1
2
3
4
5
6
7
8
2014 2015 2016 2017
Wikibon
Gartner
$bn
©2014 Software AG. All rights reserved. For internal use only
BPE-License – Outperforming Major Market Peers
17
0%
3%
6%
9%
12%
15%
18%
2011 2012 2013
Peer Group Average
Growth
yoy acc
©2014 Software AG. All rights reserved. 18 |
Go-to-Market
with Cloud
©2014 Software AG. All rights reserved. 19 |
Software AG Live
Departmental Solutions
Global 1000 PORTFOLIOS
LIVE
PROCESS
LIVE
AGILE APPS
LIVE
INTEGRATION
LIVE
for the
New target customers in
High-end Mid-size M a r k e t
©2014 Software AG. All rights reserved. 20 |
Make the cloud works for your business
Hybrid deployment model:
― Public
for maximum flexibility and efficiency
― Private
for maximum control
― On-premise for compliance and privacy
Adapt the cloud to your business not vice versa!
©2014 Software AG. All rights reserved. For internal use only
Next generation platform for subject matter experts
to create departmental solutions
AgileApps Live
©2014 Software AG. All rights reserved. For internal use only
Forrester Wave™: Platform-As-A-Service, ISV Scenario, Q2 ’11; May
2011 “The Forrester Wave™: Platform-As-A-Service For Vendor
Strategy Professionals, Q2 2011”
LongJump – Cloud Experience
• Cloud: Deployment of solutions on the
public or private cloud, on-premise or
within hybrid environments
• Deployment to any mobile device is
supported with utmost ease, since
applications are automatically mobile-
ready
©2014 Software AG. All rights reserved. 23 |
Software AG Solution for Hybrid Integration
― Market leading ESB is being extended
with an Integration PaaS
― Offering end-to-end integration
solutions for public/private clouds and
on-premise
― Easy to configure and to operate
Software AG offers the most complete solution for hybrid integration
webMethods IS
INTEGRATION LIVE
©2014 Software AG. All rights reserved. For internal use only
Go-to-Market
with Intelligent
Business Operations
and Big Data
©2014 Software AG. All rights reserved. For internal use only
Situational Awareness leads to Operational Excellence
Observe Decide Act
D E C I S I O N P R O C E S S
Environment and Influencers
Data
Context Improve
Automate
Sensors Apps & Systems
Public API
SaaS APPS
Gain right-time visibility into operations to improve decision quality