The Role of SaaS (Software as a Service) in

BusinessMay 13th 2008

Adam Smith, Dir Marketing

Kevin Doherty, Managing Dir

www.Phase2Int.com

SaaS Technology Overview and business impact

Burden’s Wheel 1851

Out produced Competition for Nails, Horseshoes, Spikes Won Civil War Contracts

Sam Insullvs

Thomas Edison

Electricity 100 years go Mirrored Software Today

Electricity as a utility available from a grid

Shaped the 20th Century

Information Processing RevolutionHerman Hollerith & Punch-Card Tabulator

UNIVAC 1950s IBM 701 1960s and 70s

Client-Server 1980s through today

Moore’s Law – Computing Power Doubles each 18 months

Grove’s Law - Bandwidth doubles each century

Breaking Grove’s Law and Moore’s Law holding true enabled SaaS

Google’s “The Dalles” Data Center 2006

SaaS Benefits

-Focusing on your core competency-Cost savings

-Usability

Initial Skepticism on SaaS

“How reliable will it be?”

“Is it fast enough?”

“What happens if you go out of business?”

“Can I customize it?”

“Can I integrate it?”

“Is it secure?”

“What if I’m lose my connection?”

SaaS Poster Child

2002 ~ $50 million

2007 ~ $500 million

Software

Hardware

Platform

In the Cloud

Enabling Technologies

Multi-Tenancy

Virtualization

Web Services

Ajax

In practice at Phase2int.com

SaaS SharePoint Customer

Hub for decentralized workforce

Mashup of MSFT webparts, 3rd party web services, and custom Phase 2 code.

Pays per month, no contracts.

Live and die on performance and service.

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