Business Skills for Developers

Software Company Structure, Product Management, Marketing, Sales, Business Strategy and More

Margarita Antonova

Volunteer Trainer @ Telerik Academyacademy.telerik.com

Business System AnalystTelerik Corporation

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Table of Contents

The Trainer Course Format Exams and Evaluation

Course Project Introducing the Themes Course Syllabus Resources for the Course HW Assignment

Trainer Margarita Antonova – Maggie

MBA and BS in Commerce Experience in Sales and

Marketing of Software Business System Analyst Product Manager margarita antonova maggie antonova

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My Job

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Course GoalTo familiarize software engineers with the basic business structures and processes that affect the development of software and hence their own work experience.

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The Important Questions

If we are software engineers, why do we need business skills?

The Important Questions

Is software a house?

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The Important Questions

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Who do we sell to?

Who do we code for?

The Important Questions

The Software Challenge:

What is software?

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• How do you define software?• Is it a product, a service, an

experience?• How do you know you need it?• How do you evaluate it?• How do you purchase it?• Build vs. Buy

The Important Questions

What do we sell?

How are we making it?

Where do we sell?

How do we sell?

Are we making a profit?

How do we continue to sell at a profit?

Who do we sell to?10

A Business Approach Can Help

Who Do We Code for?

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Looking to complete a task with our software product/service usually in the fastest easiest way.

In most cases is interested in an end result not the process or the details

In most cases will not have the expertise, knowledge and insight on the product we do.

It is good to have a middle-man – the business analyst, product manager and project manager – but YOU are important too

The End User

Who Do We Code for?

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Is a CLIENT – the client is always right and usually paying or significantly contributing to our revenue

B2B vs. B2C

The End User

Course FormatHow Is the Course Going to Be

Conducted?

Evaluation Project, Criteria,

Certificates

Business Skills – Evaluation

If you are here Project: “Business Plan” – 70%

Attendance in class – 20%

Homework – 10%

If you are online Project: “Business Plan” – 70%

Homework – 20%

Forum activity – 10%

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Business Skills – Certificate

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The best up to 5 teams 3-5 people per team

Practical Group Project

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Executive summary

Marketing Plan Operations Plan Financial Plan Risk analysis Decision Making

Criteria

Business Plan for Your Own Product

Due Date: July 2014

Homework Assignments

1. Warm Up: Answer the Business Questions

2. Cost-Benefit Analysis of Your Product Ideas

3. SWOT Analysis

4. Marketing Mix Analysis - 7Ps

5. Sales Force Operations Plan

6. Porter’s 5 forces

7. Your MVP18

Course SyllabusWhat Are We Going to Cover?

Syllabus

1. Role of the Software Engineers – Production & Support

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Syllabus

2. How Does the Business Work?

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Syllabus

3. Product Development

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The Kodak paradox: http

://www.forbes.com/sites/chunkamui/2012/01/18/how-kodak-failed/

Syllabus

4. Marketing & Advertising

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Syllabus

5. Gamification

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Syllabus

6. Sales Process & Sales Cycle

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Syllabus

7. The Startup Culture – the MVP

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Syllabus

8. How to Sustain Our Business?

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Summary

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Defining software is hard Selling software is hard Software is for the user Software development is a business

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Questions?

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Business Skills for Developers: Course

Intro

http://academy.telerik.com/student-courses/soft-skills-and-business-skills/business-skills-for-developers/about

ResourcesWhat We Need in Addition to This

Course Content?

Recommended Resources

1. Fast Company - www.fastcompany.com

2. Wired Magazine - www.wired.com

3. TechChrunch - http://techcrunch.com/

4. Wall Street Journal / Personal Technology - http://online.wsj.com

5. New York Times / Technology - http://www.nytimes.com/pages/technology/index.html

6. Business Week / Technology - www.businessweek.com/technology

7. CIO, international - www.cio.com

8. LinkDIn - topical groups

9. StatCounter Global Stats - http://gs.statcounter.com/

10. McKinsey Quarterly - http://www.mckinseyquarterly.com

11. Advertising Age - http://adage.com/

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Course Web Site & Forums

The Business Skills course official web site

Register for the "Telerik Academy Forums":

Discuss the course exercises with your colleagues

Find solutions for the exercises

Share and discuss ideas and analysis

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Business Skills at the Academy Forums

http://academy.telerik.com/student-courses/soft-skills-and-business-skills/business-skills-for-developers/about

Telerik IntegratedLearning System (TILS)

The Telerik Integrated Learning System (TILS) www.telerikacademy.com

Important resource for all students

Homework submissions

Homework peer reviews

Presence cards with barcode

Reports about your results

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http://telerikacademy.com/Courses/Courses/Details/39

Free Trainings @ Telerik Academy

Business Skills for Developers @ Telerik Academy

http://academy.telerik.com/student-courses/soft-skills-and-business-skills/business-skills-for-developers/about

Telerik Software Academy

academy.telerik.com

Telerik Academy @ Facebook

facebook.com/TelerikAcademy

Telerik Software Academy Forums

forums.academy.telerik.com

Homework Assignment

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A few sentences answering:

1. What do they sell?

2. How do they make it?

3. Who do they sell to?

4. Where do they sell?

5. How do they sell?

Answer the business questions for a startup of your liking.

Deadline – next lecture: discuss in class

6. Are they profitable?

7. Are they sustainable?

Your Product

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