Software DefinedCopy Data Management

Catalogic ECXManage, Orchestrate and Analyze

Copy Data across your Enterprise and Cloud

Agenda

2

Company Overview

Copy Data Problem and Value Proposition of Copy Data Management

Catalogic Software’s Solution Overview and Deployment Options

Architecture and Competitive Differentiation

Product Demonstration – http://data.catalogicsoftware.com/ibm

Catalogic Software

3

Customers:

Who: Industry leading, software-defined copy data management platform

Copy Data Management provides better data access and greater data availability

to drive operational efficiency and business

agility while reducing CapEx and OpEx

Founded: 1996

Headquarters: Woodcliff Lake, NJ

Offices: US, UK, GER

25 Issued Patents:

ECX™Unified Copy Data

Management

TechnologyBusiness ValueOffices

Thousands WW!!

4

• Four use cases• Each requiring its own solution• All with common, overlapping

storage services• Separate and complex to

deploy• Costly to implement & manage• Results in data silos• Creates software, hardware and

data sprawl

Multiple Solutions – Multiple ‘Common’ Services

BACKUP/DR

ARCHIVE

TEST/DEV, DEVOPS

ANALYTICS

DATA SERVICES

COPY OPTIMIZE

MOVE STORE

DATA SERVICES

COPY OPTIMIZE

MOVE STORE

DATA SERVICES

COPY OPTIMIZE

MOVE STORE

DATA SERVICES

COPY OPTIMIZE

MOVE STORE

5

Big Data workload(Analytics)

Resilient workload(Mirror)

Non productionworkload(Test/Dev or DevOps)

Compliance workload(Archive)

Resilient workload(Disk Backup)

Recovery workload(Tape Backup)

PrimaryData

Today’s IT Challenge: Drowning in a Deluge of Copy DataResult: Increased cost and complexity and no additional business value

Source: IDC, The Copy Data Problem: An Order of Magnitude Analysis, doc #239875

COPY DATA GROWTH

Stor

age

Gro

wth

Time

Primary Data

~35%YoY

23

6

1

1

?

Copy Data will be a $51B problem by 2018• Consumes as much as 60% of disk capacity• Drives 65% of Storage Software and 85% of the

Storage Hardware spending• Almost all copies sit idle

Copy Data Mgmt Gap

Geometric CopyData Growth

Appropriate Data Growth

Linear Data Growth

50+Copies

231

1

6

• Four use cases• Each requiring its own solution• All with common, overlapping

storage services• Separate and complex to

deploy• Costly to implement & manage• Results in data silos• Creates software, hardware and

data sprawl

Multiple Solutions – Multiple ‘Common’ Services

BACKUP/DR

ARCHIVE

TEST/DEV, DEVOPS

ANALYTICS

DATA SERVICES

COPY OPTIMIZE

MOVE STORE

DATA SERVICES

COPY OPTIMIZE

MOVE STORE

DATA SERVICES

COPY OPTIMIZE

MOVE STORE

DATA SERVICES

COPY OPTIMIZE

MOVE STORE

Required: Single platform to:

• Catalog

• Manage

• Orchestrate

• Analyze

All copy data across all use cases

CATALOG MANAGE ORCHESTRATE ANALYZE

7

CATALOG

MANAGE

ORCHESTRATE

ANALYZE

One Copy Data Solution Across All Use Cases

BACKUP/DR TEST/DEV, DEVOPS

• Software only• Multiple use cases• Self-Service automation• RESTful API• Common solution • Simple to deploy• Easy to manage• NO data sprawl

COPY

MOVE

OPTIMIZE

STORE

ARCHIVE ANALYTICS

DATA SERVICES DATA SERVICES

DATA SERVICES DATA SERVICES

COPY OPTIMIZE

MOVE STORE

COPY OPTIMIZE

MOVE STORE

COPY OPTIMIZE

MOVE STORE

COPY OPTIMIZE

MOVE STORE

LEV

ERA

GE

Catalogic’s Copy Data Management Platform

8

Your Infrastructure

VM VM VMVM VM VM

Virtual snapshot and replication capabilities

Catalogic ECX

Copy DataManagement

Platform

Catalog, Manage, Orchestrate and Analyze

Copy Data across your Enterprise and Cloud

Downloadable VM

Agentless

Use Cases

• Automated DR, Enhanced Test/Dev, DevOps Automation, Analytics and Enhanced Recovery

• Orchestration and Automation of application consistent Snapshots and VMware VADP Copy Images

Copy Data Orchestration and Automation

• Full actionable catalog for Snapshot / File analytics /Protection Compliance

• Search, Report and Analyze

Copy Data Catalog and Analytics

NetApp: 7-Mode, Clustered ONTAP, Cloud ONTAP,

FlexPod

IBM(GA ECX 2.2): Storwize, SVC, v9000, VersaStack and

Flash Copy Manager

AND/OR • Efficient management of Copy Data through full lifecycle (Copy Creation, Copy Use, Compliance and EOL), across heterogeneous storage infrastructure

• Eliminate the need for scripting based upon unique APIs per storage platform

Copy Data Lifecycle Management

• Self-service provisioning as well as Self-Service automated DR, Test/Dev, DevOps and analytics

• App teams gain speed and IT keeps control and gains SLA management

Self-Service for App teams or Admins

VM VM VM

VM VM VM

VM VM VM

VM VM VM

The Copy Data Reality

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Current Environment• Highly efficient and resilient• Replicated• Primary and secondary

Snapshots

Separate Environments for:• Test/Dev• Analytics or Data warehouse• Operational Recovery• DR• Archive

…Over budget and …“data starved”

PRIMARY SITE

Storage Array

VMware

VM VM VM

VM VM VM

SECONDARY SITE

Storage Array

VMware

VM VM VM

VM VM VM

VM VM VM

VM VM VM

VM VM VM

VM VM VM

Array Replication

Copy Data Management

10

PRIMARY SITE

Storage APIs

SECONDARY SITE

Storage APIs

VMware API

VM VM VM

VM VM VM

VMware API

VM VM VM

VM VM VM

Array Replication

CatalogicECX

Copy Data Management“Catalog” provides:

• Catalog all snaps, replicas, and VMware objects

• Detailed visibility and context of your current environment

• Copy Lineage and location

• Compliance reporting

Copy Data Management

11

PRIMARY SITE

Storage Array

SECONDARY SITE

Storage Array

VM VM VM

VM1 VM2 VM3

VM VM VM

VM VM VM

Copy Data Managementactionable catalog provides:

• Catalog all snaps, replicas and VMware objects

• Detailed visibility and context of your current environment

• Copy Lineage and location

• VMware / Storage correlation

• Compliance / Audit reporting

VMware VMware

Array Replication

Production Data

Full Copy

Snapshot

CatalogicECX

Copy Data Management

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PRIMARY SITE

Storage Array

SECONDARY SITE

Storage Array

VM VM VM

VM1 VM2 VM3

VM VM VM

VM VM VM

Automation & orchestration enables powerful use cases:• Enhanced Recovery, Automated

Daily DR, DevOps, Analytics

• Workflows run scheduled, ad hoc or via REST API

• Refresh Data as often as you snapshot

VMware VMware

Array Replication

Production Data

Full Copy

Snapshot

CatalogicECX

Copy Data Lifecycle Management• Simple process to consistently

configure and deploy snapshots/Replication

• Replaces complex custom scripting

• Full visibility, analytics and SLA reporting

VMware VMware API

Copy Data Management

13

PRIMARY SITE

Storage Array

SECONDARY SITE

Storage Array

VM VM VM

VM1 VM2 VM2

Automated DR / DevOps / Analytics:

• Workflows leverage actionable catalog

• Bring up applications in a fenced network

• Bring up applications in order leveraging existing application consistent snapshots

• Test DR every day

• Enable DevOps agility; faster time to market

• Fresh data for analytics; greater accuracy

VM VM VM

VM VM VM VM1’ VM2’ VM3’

Fenced VM Environment

VM VM VM

VM VM VM

VM1’ VM2’ VM3’

FencedVM Environment

Array Replication

Production Data

Full Copy

Snapshot

CatalogicECX

Copy Data Management

14

PRIMARY SITE

Storage Array

SECONDARY SITE

Storage Array

VM VM VM

VM VM VM

Environments can be:

• Cleaned up

• Promoted to production

• Moved to permanent storagefor longer use

VM VM VM

VM VM VMVM1 VM2 VM3 VM1’ VM2’ VM3’

Fenced VM Environment

VM VM VM

VM VM VM

• Cleaned up

VMware VMware

Array Replication

Production Data

Full Copy

Snapshot

CatalogicECX

Copy Data Management

15

PRIMARY SITE

Storage Array

SECONDARY SITE

Storage Array

VM VM VM

VM VM VM

Environments can be:

• Cleaned up

• Promoted to production

• Moved to permanent storagefor longer use

VM VM VM

VM VM VMVM1 VM2 VM3 VM1’ VM2’ VM3’

Fenced VM Environment

VM VM VM

VM VM VM

• Promoted to production

VMware VMware

Array Replication

Production Data

Full Copy

Snapshot

CatalogicECX

VMware VMware

Copy Data Management

16

PRIMARY SITE

Storage array

SECONDARY SITE

Storage Array

VM VM VM

VM VM VM

Environments can be:

• Cleaned up

• Promoted to production

• Moved to permanent storagefor longer use

VM VM VM

VM VM VMVM1 VM2 VM3 VM1’ VM2’ VM3’

Fenced VM Environment

VM VM VM VM

VM VM VM2’VM1’ VM3’

• Moved to permanent storagefor longer use

Array Replication

Production Data

Full Copy

Snapshot

CatalogicECX

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The Power of Storage Workflow Templates

Current situation

Measured on:Up-time

Containing costAgility for the Business

Measured on:Speed of software

deliveryQuality of code

not up-time

STORAGE TEAM

• Understand the environment and has the storage skills to set the environment up and provide the required up-time

• Setting up environments is a manual and error prone task that takes time

• Doesn’t have the tools to provide self service to App teams

APP TEAM

• Would like more control over how storage for an application is designed.

• Would like to self-serve storage – eliminate the delay created by Storage team

• At best, the App Team is frustrated with the process

• At worst, the App team goes around the processes and does their own exports or dumps to take control and speed up their work

INTERNAL COMMUNICATION GAP

CIO

Business Unit Leader

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The Power of Storage Workflow Templates

Templates provide “Common Ground”

CIO

Business Unit Leader

• Understand the environment and has the storage skills to set the environment up and provide the required up-time

• Setting up environments is a manual and error prone task that takes time

• Doesn’t have the tools to provide self service to App teams

• Would like more control over how storage for an application is designed.

• Would like to self-serve storage – eliminate the delay created by Storage team

• At best, the App Team is frustrated with the process

• At worst, the App team goes around the processes and does their own exports or dumps to take control and speed up their work

INTERNAL COMMUNICATION GAP

STORAGE TEAM

APP TEAM

Self-services Provisioning, Automated DR, Test/Dev Refresh, DevOps Automation and Analytics

Storage team: Keeps control and gain SLA management

App Team: Gets the speed

they need through

Self-Service

Measured on:Up-time

Containing costAgility for the Business

Measured on:Speed of software

deliveryQuality of code

not up-time

Save CapEx and OpEx – Improve ROA• General operational savings

– Eliminate complex and hard to maintain scripts

– Decrease unplanned downtime through compliance reporting and availability audits

– Replaces multiple tools

• Automatic Daily DR– Leverage existing replicated snapshots – better ROA

– No need for dedicated storage

– Eliminate time consuming and rarely successful DR weekends

• Enhanced Test/Dev or DevOps– Leverage existing replicated snapshots – better ROA

– No need for dedicated storage

– Reduce manual tasks for data population

– Dramatically increase developer productivity

– Increase time to market

• Near Real-time data access for analytics– Eliminate data extraction process via scripting

– Increase analytic benefits through Near-Real-time data access

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ECX for IBM SoftLayer (Cloud)

• Enable cloud use cases

• Leverage the cloud for scale and economics – the way it was intended

• Perform automated DR testing, DevOps, Analytics and Reporting in the cloud without having to have a 2nd data center

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Catalogic ECX

Manage, Orchestrate and Analyze Copy Data across your Enterprise

and Cloud

Downloadable VM

Agentless

Enable the CloudLeverage the scale and economics of the Hybrid Cloud

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• ECX installs in minutes without agents and is available for free trial• Creates an actionable catalog of VMware and Storage environments including the cloud• Catalog enables search, reporting and SLA Management• Enables key Copy Data Use Cases leveraging application consistent Snapshots to the cloud

Storage

Copy Data Management

PRIMARY SITE SECONDARY SITE

VMwareVM VM VM

VM VM VM

Cloud

Take advantage of the cloud for what it was intended.

Spin up and spin down application consistent snaps

for multiple use cases without the need for a whole

separate data center.

Copy Data Lifecycle Management

Copy Data Orchestration/Automation

Copy Data Catalog and Analytics

Self-Service for App teams or Admins

SoftLayer – Product Validation• SoftLayer has published a

POC whitepaper on ECX driving automated DR in a SoftLayer environment

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• NetApp and SoftLayer published whitepaper

http://knowledgelayer.softlayer.com/procedure/deploy-vmwaresoftlayer

Architecture and Competitive Differentiation

Catalogic Software

24

ECX Architecture

mongoDB

Dynamic Scalability

Catalog

Analyze

Automate

Orchestrate

Prov

ider

Arc

hite

ctur

ePu

blic

API

’sApplications

Storage Arrays

HypervisorsOperating Systems

CloudPublic/Private/Hybrid

RESTful API

Robust GUI

Downloadable VM or Docker Container – Scalable & Extensible

Infrastructure Admins App User Out of BandCall Center

Admins

Mar

ketp

lace

Heterogeneous

“Data Copy” Landscape

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Actionable Copy Data Catalog

AutomatedCopy Data Use Cases

Backup Software ü ü ü ü ü ü üStorage Efficiency (Compress / Dedupe) ü ü ü ü ü ü

Backup Appliances ü ü

Replication ü ü ü ü ü ü ü

Snapshots ü ü ü ü ü ü ü

Clones ü ü ü ü ü ü üStorage Services (RAID, Comp, Dedupe) ü ü ü ü ü ü üRAID array Solutions 3 ü 5 7 2 2

Clients have:

• Multiple RAID solutions

• Utilize multiple storage services

• Want to take advantage of services they already paid for

“Data Copy” Landscape

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Actionable Copy Data Catalog

AutomatedCopy Data Use Cases

Backup Software ü ü ü ü ü ü üStorage Efficiency (Compress / Dedupe) ü ü ü ü ü ü

Backup Appliances ü ü

Replication ü ü ü ü ü ü ü

Snapshots ü ü ü ü ü ü ü

Clones ü ü ü ü ü ü üStorage Services (RAID, Comp, Dedupe) ü ü ü ü ü ü üRAID array Solutions 3 ü 5 7 2 2

Software Only LayerLeverage what you own!

Catalogic ECX:

• Single pane of glass

• Don’t ‘rip-n-replace’

• Use existing infrastructure ‘in-place’

• Leverage your storage services

• Get a better return on your existing assets

“Data Copy” Landscape

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Actionable Copy Data Catalog

AutomatedCopy Data Use Cases

Backup Software ü ü ü ü ü ü üStorage Efficiency (Compress / Dedupe) ü ü ü ü ü ü

Backup Appliances ü ü

Replication ü ü ü ü ü ü ü

Snapshots ü ü ü ü ü ü ü

Clones ü ü ü ü ü ü üStorage Services (RAID, Comp, Dedupe)

ü ü ü ü ü ü ü

RAID array Solutions 3 ü 5 7 2 2

Software Only LayerLeverage what you own!

Other Players:

• Move your ‘bits’ to a new platform

• Pay for storage services all over again

• No catalog of existing infrastructure

• Manage another solution in your environment

IDC’s Copy Data Management Insights

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“There’s a couple different approaches to CDM that are out there. If you can, you don’t want to create a whole other separate storage silo. Because that’s not really saving you in terms of capital savings.

The more you can do to manage data “in-place” is really going to give you an edge up in terms of economics.”

Laura DuBoisIDC – VP of Storage

June 10, 2015

https://vimeo.com/mediaboss/review/130811716/52f086532ePW: WALSH

Catalogic SolutionCopy Data Management

Definition: Optimizing the number of data copies to meet business requirement and no more.

Identify and quantify the copy data issue in the organization

Correlate copies to business requirements

Repurpose copies to multiple uses

Monitor and report to maintain optimization

Copy Data Management 2.0: Catalog to know what Data Copies you have “In Place” and the required orchestration to leverage these copies

Actionable catalog of storage & hypervisor environments with full search and reporting

Actionable catalog with VM association plus copy lineage and location

Use Data workflows to leverage data copies for multiple use cases like Recovery, DR, Test/Dev, DevOps and Analytics

Full Logging and Exception-based reporting to ensure SLA compliance

Product Demonstration

Catalogic Software

http://data.catalogicsoftware.com/ibm

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Software-Defined Copy Data Management

Catalogic ECX

Reduced cost and complexityand increased business agility

Result

Available for the IBM Storwize family, SVC, V9000 and Flash Copy Manager

in Catalogic ECX 2.2

For more information:

http://data.catalogicsoftware.com/ibm

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Thank You