Software VS Apps:

The Future of Development

You should stop developing for desktop! Why?

Potential IT Buyers: Online

• 78% watch 62% use searchonline video more than 6 times a day

• 63% use search to 74% of B2B leadschoose IT product were made with smartphone

How Do App Developers Make Money?

• App monetization models are changing

• Revenue from ads receive 38% of app developers

• The percent of those who choose Freemium has grown by +30% in the last six month

Demand is Great, but Offer is Huge

• 1M+ apps in Apple App Store

• 700K+apps in Google Play Store

• users find 90% of all apps browsing top ratings

Most Profitable App Niches

• Gamingmobile gaming revenue tops money generated by Console games

• Cloud cloud computing market reached $23.5B in 2012 and will double by 2016

Changes in Gaming Industry

• 40Mconsole gamers

• 76M social gamers

• 102M mobile gamers US

Market is dominated by big playersDon’t get lost in the crowd!

25 developers’ companies get

80% of all App-store US revenue

How to Not Get Lost?

Mobile App Development

How To?

App Development App Marketing Analysis

Source: Google UA's presentation at iForum 2013

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INTERSOG Full Cycle App Development