Solid VET – Secure future Peter Theilkäs Deputy Director Viscom EGIN Autumn Seminar 2011 Berne,...

Solid VET – Secure future

Peter TheilkäsDeputy Director Viscom

EGIN Autumn Seminar 2011Berne, Switzerland

VPET in Switzerland: Facts & FiguresThe Swiss Graphic IndustryEducation in the Graphic IndustrySteps and instruments to attract youngstersConclusions

Outline 1

Swiss Educational System121‘00064‘000

50‘000

225‘000

94‘000

Lerners & Students 2008/09

Viscom – Swiss Association for Visual Communication Page 4

Key pillars of dual VET

• Partnership betweenConfederation – Cantons – Professional organisations

• Cooperation betweenHost companies – VET schools – Industry training centres

• Instruments to attract youngsters

Funding, innovationFunding, innovation

Professional and labour market skillsin national and international terms

Confederation

CantonsAssociations

Determining learning content &

competencies

Planning &implementation

Apprenticesin gainful employment

Quality standards & indicatorsQuality standards & indicators

Legal regulations & framework curriculaLegal regulations & framework curricula

Ste

e rin

gi n

stru

men

tsP

a rtn

ersh

i p

Partnership in the VPET system

The success of VET/PETDual-track: connecting theory to practice

6

practice

host company4 or 3 days per week

theory

vocational school1 or 2 day(s) per week

Federal VET Certificate (2 years) or

Federal VET Diploma (3 or 4 years)

How to engage companies?Average net benefit of training activity for firms with apprenticeship training in EUR

3-year apprentices

hip

4-year apprentices

hip

Gross costs 59‘400 83‘200

Productive contribution

68300 84‘740

Net benefit for company

8‘900 1‘540

7

Source: Mühlemann et al. 2007

Taking on an apprentice is a medium-term investmentand not a short-term decision, especially in view of demographic trends!


Outline 2


Swiss Graphic Industry facts and figures

» around 24,000 jobs

around 1,950 companies

» around 2,000 apprenticeships

» around CHF 600 million in exports

» around CHF 500 million in annual investment

around CHF 6.2 billion annual turnover


Portrait of Viscom» Leading employer‘s association in the Graphic industry

» representing about 700 graphic design companies

» Collective agreement (valid until 2012)

» VET / FPET / FAPET / PC / TUL

» Innovation, Management, Environment

» 9 Sections in all three 3 linguistic regions

» 3 Divisions(Prepress, Print, Postpress)


Print mediaPrint media

OtherOther

Publishing houses

Publishing houses

Electronic media

Electronic media

Graphic design universe

Visual

communication

Finishing

Press

Pre PressDigital

printing

Commercials

TV

InternetMultimedia

Creative ideas

Reprographics

Book binding companies

Magazines Newspapers

Books

Decorating

Photography

Photography retailers

Design

Software companies

Audiovisuals

AudioData processing

Package printing

AdvertisingDesignDesign

Bookshops


Outline 3


A couple VET figures

• The 3-Learning-Places-System• Structure of education in the graphic

design branch and in the Printing Industry

• Movement of VET students over the past 10 years


VET system based on three training locations

VET school(core

curriculum)

Host company(Model

VET programme)

Industry trainingcentre

(Intercompany Courses)

VET ordinance+ training plan


Occupational fields relating to visual communication

Prepress(DTP)

Printingtechnology

Printingtechnology

PostPress(Bookbinding)

Media design

Media production

Screen printing

Reprographics

Sheet-fed printing

Reel-fed printing

Binding technology

Bookbinding

Dispatching

Printing equipment

Sheet-fed printing

Reel-fed printing

Screen printing

Advertising design

Packing/packaging

Processing

Print mediaassistance

Print mediaassistance


Federal PET Diploma in Printing Flow Management2-year programme

Professional College Degree in Print Engineering 3-year part-time programme

Federal VET Diplomain desktop publishing4-year programme

- Media design- Media production

Federal VET DiplomaIn printing technology4-year programme

- Screen printing- Reprographics- Sheet-fed printing- Reel-fed printing

Federal VET Diploma in print media processing4-year programme

- Binding technology - Bookbinding - Dispatching technology- Printing equipment (3)

Compulsory education / Aptitude test / Pre-apprenticeship

Federal PET Diploma inPrint and Web Publishing

Federal PET Diploma inin Typographic Design

Federal PET Diploma inProofreading

2-year programme

UAS Bachelor’s Degree in Media Engineering3-year full-time programmeSpecialisation media management or IT management

Advanced Federal PET Diplomain Publication Management1-year programmeBuilds from Federal PET Diploma,Emphasis on strategic planning

Federal PET Diploma inPrinting and PackagingTechnology

1½-year programme

Federal PET Diploma inPrint Media Processing

- Trade- Industry

1½-year programme

Careers inGraphic design

branch

VE

T q

ual

ific

atio

ns

FP

ET

Advanced Federal PET Diplomain Management

1½ - 2 year programme(pending)A

FP

ET

PC

UA

S

FV

B

Print media assistanceFederal VET Certificate (pending)

0

50

100

150

200

250

300

350

400

Polygrafie 302 307 311 345 327 301 249 247 257 238 281 250 227

Drucktechnologie 214 193 214 195 203 163 174 167 142 129 151 209 195

Printmedienverarbeitung 35 30 27 38 32 32 34 28 76 69 66 74 74

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Annual number of apprenticeship contracts signed since 1998

97

3 10

55

11

30

11

28

10

93

11

23

12

28

13

21 14

46

14

63

14

78

13

83

12

37

11

03

98

4

91

1

95

4

99

5 10

73

10

96

11

68

11

12

11

67

11

29

11

24

10

67

10

16

10

44

10

41

99

610

95

0

800

1600

Sch

rifts

etz

er

19

80

19

81

19

82

19

83

19

84

19

85

19

86

19

87

19

88

Typ

og

raf 1

98

9

19

90

19

91

19

92

19

93

19

94

Po

lyg

raf T

ext

/Bild

19

95

19

96

19

97

Po

lyg

raf G

VK

(P

ilot)

19

98

19

99

20

00

20

01

Po

lyg

raf G

VK

20

02

20

03

20

04

20

05

20

06

Po

lyg

raf M

G+

MP

20

07

20

08

20

09

20

10

.

Movement Prepress since 1980

250 31

7 363

380

364

317

891 96

6

992 10

67

1064

961

901

830

714

687

687 716 75

0

758

738

670

684

655

636 664

640

589 64

0 684

390

0

200

400

600

800

1000

1200

1980

1981

1982

Off

setd

ruck

er

1984

1985

1986

Dru

cker

198

7

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

Dru

ckte

chno

loge

2002

2003

2004

2005

2006

2007

2008

Dru

ckte

chno

loge

2010

Movement Printing since 1980

17

1

15

1

14

6

14

8

12

1

11

3

10

6

10

6

10

9

11

2

10

4 13

0

12

7

12

9

13

6

12

6

17

0

21

0 24

2

28

9

28

3

12

9

0

50

100

150

200

250

300

350

1989

1990

1991

Buc

hbin

der

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

PM

V (

BT

/BB

/VT

/DA

) 20

06

2007

2008

2009

2010

Movement Postpress (Bookbinding) since 1989

| Keine Aufzeichnung über die zweijährige Grundbildung Druckausrüster 1992-2005 |

VPET in Switzerland: Facts & FiguresThe Swiss Graphic IndustryVET in the Graphic IndustrySteps and instruments to attract youngstersConclusions

Outline 4


Actions for attracting new apprenticies

• Steps in the recruiting phase• Aptitude test• Pre-apprenticeship programme

• DVD “Print & Digital”• Company week project• Visits to trade fairs, schools and

information events


Choosing an occupation…

Berufswahlprozess

Information gathering

Aptitudetest

Pre-apprenticeship

Findapprenticeship

Desires

Interests

Skills

Schools

Events

Trade fairs

Information sheets

Counselling

Requirements

Initial meeting

Suited or not suited

Company gives its assessment

Candidate makes his/her decision

Cantonal and regional lists of available apprenticeship positions

Internet:viscom.ch

berufsberatung.ch

Initial selection

Academic knowledge

Online registration

Fees: CHF 100.–

Certificate

Failed Unsuited or no longer interested

Alternatives within the same branch!


Importance and purpose of aptitude test

•Aptitude tests check only academic skills •Other means are used to test social and practical skills•Failing the aptitude test does not constitute grounds for “discarding” the student


Assessment of aptitude test


Pre-apprenticeship programme

Berufswahlprozess

Trial days working as an apprenticeideal 3–5 days in the company

Experience working as part of a team Cooperation and daily routine

Specific experience in the host companyHandling

Personal decisionFor or against the occupation

Final phase of application process


Outline 5


What should the future look like?

• Learning by doing or “Americanisation” of VET?

• Greater emphasis on classroom activities and academic subjects that do not relate specifically to occupational skills or raising minimum age for admission to VET programmes?

• Validation of prior learning?

• Or status quo?

Swiss Vocational Education and Training (VET) – Backbone of the Swiss Economy Broad recognition and important pillar of Swiss economy

70% enrolment Low unemployment rates High standard good transition into labour market

Decisive role of economy Driven by market demand: focus on private sector need Apprenticeship-based system: 2 out of 3 young people

Qualification possibilities for all Integration, permeability & flexibility Attractive: Higher professional skills and career options

Benefit for private sector and host companies Positive cost vs benefit account

Viscom – Swiss Association for Visual Communication Seite 30


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Solid VET – Secure future Peter Theilkäs Deputy Director Viscom EGIN Autumn Seminar 2011 Berne,...

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