Umbrella 2011Solitary reading or shared experience?

How libraries can harness social media to create communities, increase readership and increase social

inclusion

James BarisicCEO Social:haus

#ub11 #sosh

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#ub11 #sosh

• About the session

• About me

• What is social networking?

• What are libraries?

• Socially networked libraries

• Redefining libraries

• Social inclusion and digital exclusion

• Questions

solit

ary

or sh

ared

#ub11 #sosh

• About the session

• About me

• What is social networking?

• What are libraries?

• Socially networked libraries

• Redefining libraries

• Social inclusion and digital exclusion

• Questions

solit

ary

or sh

ared

About me

#ub11 #sosh

James Barisic

jamesmb

Social:haus, CEO – niche digital PR and comms agency

Klout.com’s Top 100 UK Influencers in Social Media

Trainer, writer, publisher, speaker, campaigner, broadcaster, non-practising solicitor, former local government officer, friend of the penguin

Member of my local library, borderline obsessive purchaser of books and Kindle owner

solit

ary

or sh

ared

#ub11 #sosh

• About the session

• About me

• What is social networking?

• What are libraries?

• Socially networked libraries

• Redefining libraries

• Social inclusion and digital exclusion

• Questions

solit

ary

or sh

ared

What is social networking?

#ub11 #sosh

solit

ary

or sh

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What is social networking?

#ub11 #sosh

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ary

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What is social networking?

Mr Schu, K-5 teacher librarian from Chicago

#ub11 #sosh

solit

ary

or sh

ared

#ub11 #sosh

• About the session

• About me

• What is social networking?

• What are libraries?

• Socially networked libraries

• Redefining libraries

• Social inclusion and digital exclusion

• Questions

solit

ary

or sh

ared

#ub11 #sosh

What are libraries?li·brar·ynoun /ˈlīˌbrerē/  /-brərē/ libraries, plural

A building or room containing collections of books, periodicals, and sometimes films and recorded music for people to read, borrow, or refer to

A collection of books and periodicals held in such a building or room

A collection of films, recorded music, genetic material, etc., organized systematically and kept for research or borrowing

A series of books, recordings, etc., issued by the same company and similar in appearance

A room in a private house where books are kept

A collection of programs and software packages made generally available, often loaded and stored on disk for immediate use

solit

ary

or sh

ared

#ub11 #sosh

• About the session

• About me

• What is social networking?

• What are libraries?

• Socially networked libraries

• Redefining libraries

• Social inclusion and digital exclusion

• Questions

solit

ary

or sh

ared

#ub11 #sosh

Socially networked librariesSocial outreach

Services which move into the user space...

...not services which ask the user to move

to them

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#ub11 #sosh

Socially networked librariesSocial outreach

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or sh

ared

#ub11 #sosh

Socially networked librariesSocial outreach

solit

ary

or sh

ared

#ub11 #sosh

Socially networked librariesSocial outreach

solit

ary

or sh

ared

#ub11 #sosh

Socially networked librariesSocial outreach

solit

ary

or sh

ared

#ub11 #sosh

Socially networked librariesSocial outreach

solit

ary

or sh

ared

#ub11 #sosh

• About the session

• About me

• What is social networking?

• What are libraries?

• Socially networked libraries

• Redefining libraries

• Social inclusion and digital exclusion

• Questions

solit

ary

or sh

ared

#ub11 #sosh

Socially networked libraries

fromuser focused

to

user centric

Redefining libraries

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ary

or sh

ared

#ub11 #sosh

frombooks & buildings

to

engagement

Redefining libraries

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or sh

ared

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http://youtu.be/Tku1vJeuzH4

Redefining librariesshared experience

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ary

or sh

ared

#ub11 #sosh

• About the session

• About me

• What is social networking?

• What are libraries?

• Socially networked libraries

• Redefining libraries

• Social inclusion and digital exclusion

• Questions

&so

litar

y or

shar

ed

#ub11 #sosh

Social inclusion & digital exclusion

Innovation in delivery can lead to increased

social inclusion

decreased digital exclusion

solit

ary

or sh

ared

#ub11 #sosh

• About the session

• About me

• What is social networking?

• What are libraries?

• Socially networked libraries

• Redefining libraries

• Social inclusion and digital exclusion

• Questions

solit

ary

or sh

ared

#ub11 #sosh

james@socialhaus.co.uktwitter.com/jamesmb

twitter.com/socialhausfacebook.com/socialhaus

james:barisic