SoLoMoAlphonse Valenzuela

Short for social-local-mobile Centered on the mobile version of search

engine results Started because of the M-Commerce trend

(smartphones and tablets) Uses GPS to localize results Heavily connected to social networking

which allows others to see your location and preferences

SoLoMo

By using GPS tracking to determine where the user is, results are specifically localized to cater to individuals

Allows businesses to deliver information to consumers within their vicinity

Primarily used in marketing Ex. Foursquare, AroundMe, and Yelp

SoLoMo

Allows businesses to offer services only to people around the vicinity

This is made possible through the mobile feature of SoLoMo

Allows individuals to “check in” establishments thus making it possible for others on social networks to view certain information about establishments

Best for businesses that need local traffic to survive

SoLoMo for businesses

Privacy concerns Businesses may take advantage of user

information SoLoMo provides extensive information

about habits of individuals This may cause businesses to provide

information that may be harmful to users Ex. Shopaholics, Drunkards

Negative Implications

This may give extensive information to users regarding their interests

This will also allow businesses to provide useful information to users within their vicinity

Easy sharing of promos/sales, in other words good deals, to users within a certain vicinity

Positive Implications

Continuous growth of people using SoLoMo No significant fear of privacy concerns Upward trend in social networking thus

resulting into heavy use of SoLoMo as a marketing tool

Businesses will continue to take advantage of this and may affect decisions of individuals

Manipulative tendency of this as a marketing tool will rise

Trends (2014)

Extremely heavy use of SoLoMo as a marketing tool

Technological advancements may increase the risk of privacy violations and SoLoMo’s manipulative tendencies on consumer decisions

Awareness, among consumers, will begin to rise and more campaigns for protection of privacy will begin

Laws and policies will begin to regulate SoLoMo

Trends (2015)