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Gamification:Level Up Audience
Engagement with Fun & Play
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Speaker: KEITH NG
Who Are We?
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Co-founder and Hustle Ninja of Gametizegamification sidekicks: SPH, SingTel, DBS, SCB
Gamification quest began with humans, dating, and stock markets
Achievements and Badges Unlocked: Dutch, SXSW, GSummit, Python, VentureBeat, KillerStartups, NYT, Angels Gate, Dinner with Reddit founder
About.Me – Keith Ng
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Is your Brand Engaging & Retaining your
Consumers Effectively?
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$3 billion was spent on social media marketing, and yet 60% of consumers remained uninterested by these campaigns (TNS Global, WPP – 2011 Nov).
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“Gamification????”
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I’ll say yes, but you decide
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Relevance to Gamification?
• points and badges
• advertgaming• edugaming• serious gaming• social gaming• Farmville• Candycrush
✗Gamification
=
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a strategy to add fun, engagement, and fun designs to boring activities. it should also be social.
Gamification =
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Gamification for Customer Engagement Isn’t that New
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Why Engage your Customers?
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Engaging them to spend immediately
Engaging them to spend in future
Engaging them to engage others to spend
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Case Study
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Qoo10.sg / Gmarket.co.kr
Case Study
Mediacorp Club
Case Study
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FameMark.com
Case Study
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Case Study
Diablo 3 Launch in Singapore
Case Study
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Case Study
Diablo 3 Launch in Singapore
Tiger Beer (The Big Game)
Case Study
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Standard Chartered Bank: Mission Digitization
Case Study
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Standard Chartered Bank: Mission Digitization
Interactive Challenges
Competitive Spirit
Instantaneous Feedback
Earning Rewards
Case Study
We Learnt And Developed These
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Bartle’s Player Types
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Lessons & Observations
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Badges/ virtual items are insufficient to engage audience(Foursquare did not replicate success here)
Extrinsic rewards upfront are pertinent to the experience
Choice of channels varies for different countries. Multiple channels are necessary if targeting multiple regions
Employee engagement and training are evidently more painful than consumer engagement (marketers often rely on trivial KPIs such as Facebook like)
Gamification can be a big distinctive advantage for now with little adoption and knowledge (growing gradually though)
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Lessons & Observations
How to Make It More Kickass?
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Gamification is not magic
it is a strategy
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which like many others, must be well designed & planned
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otherwise it will backfire
Don’t overgive badges
Make real fun, and keep them fresh
Design games that encourage teamplay
Creative Intrinsic and Extrinsic rewards
credits to @eliaveris
Insites Consulting
Incentivize well, and people will cheat
Brought to you by:
Gamify #likeaboss
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Keith Ng[E] [email protected][T] @keizng
Q&A
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SPEAKER : Kim LeeManaging Creative Director, Kimwillrule Amsterdam/SingaporeExecutive Creative & Digital Director, Renaissant
September 26, 2013
CREATIVITY ON A DIGITAL SHOESTRING
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SPEAKER : Henrik Alexander Head of Brand Advertising (SG &HK), InMobi
October 31, 2013
SUCCEEDING WITH ADVERTISING & BRANDING ON MOBILE DEVICES
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SoLoMo Thursday Gala Night 28 November 2013
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Hope You’ve Heard….
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Sponsorship
Contact [email protected] for more details.
Partners Platinum Sponsors
Featured Monthly Promoters
VoucherSponsors
Companies looking to promote on our channels.
Large MNCs with new products to launch.
Retailers / FMCGFellow Tech Companies.
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Thank You Keith!
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