Date post: | 18-Jul-2015 |
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Upload: | proxistore |
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What Proxistore ?
A concept for smart communication:
Advertisers can communicate their message to
their geolocated customers surfing on well known
websites with a large audience;
Advertisers can manage their message in real time, determine their area of communication, control
their budget and check the results online;
Surfers can get local business information in a non-
intrusive format and present on their favorite
websites.
Proxistore nework: Guaranteed national audience = 4,998,087 people or 75.2% of internet users in Belgium.
Rectangle call
Cookie check
ok Store check
NO yes
Switch to DFP
National campaign
Local campaign
Pop-up location browser
No
IP Geolocation
Google Geolocation
2 exceptions: 1° CPD fomrats on HP 2° Retargeting sex, age > geoloc.
Wifi or 3G
Proxistore technically?
CASCADE GEOLOCATION: impossible not to be geolocated.
If the surfer is using a mobile phone, 3G
triangulation.
IP address.
Google (street car) and wifi SSID.
The surfer geolocates himself accurately.
Proxistore technically?
AUTOMATIC SELECTION:
The remaining budget per ad
The distance between the tag and the surfer
The number of times the ad has been broadcasted
per day
Seat Testimonial :
"We only advertise for our concession holders that still have cars on stock (…) We only pay for the extremely targeted surfers." Stephan Bogaert, Marketing Manager of SEAT (Trends)
Proxistore communication?
A real campaign!
Surfers have to be informed on what is geolocation
exactly is and its direct benefits.
Magazines, daily press, Internet, radio.
Ability to select days and times when
the ad is broadcast,
Ability to cap the budget per day
Ability to consult the results per ad in real time:
• Displays,
• Clicks on URL,
• Clicks on map,
• Clicks on Facebook likes.
Testimonial Deli Traiteur:
"Beautiful innovation in terms of online products with a local focus. "Alexandre Terlinden, Marketing Director at Delitraiteur SA.
CaseStudy: Deutsche Bank
The client has launched its 3rd campaign
URL : https://www.db-tools.be/campaigns/oudenaarde/index.html?kid=local2012.e.bac.01.CC.oud