Solution Validation@HowardKaplanJune 7, 2014 ~ LSM Boston

*If you still haven’t read Steve Blank, stop listening to me and go order “The Startup Owner’s Manual”

Solution Validation

Life’s too short to build something nobody wants*

*Or aren’t ready to buy TODAY

The only thing that matters is getting to product market fit.

Worst Practices

5 Steps to Better Solution Validation

1. Define success in advance

2. Believe what I do, not what I say

3. Growth Engine Riskiest Assumption (& often MVP Type)

Paid: Activation & Concierge, Wizard of Oz, Crowd Source

Sticky: Retention & Crowd Source, Survey

Viral: Referral & Video, Landing Page

4. MVP Type: Video

4. MVP Type: Wizard of Oz

4. MVP Type: Crowd Source

5. Customer-Pain-Solution

Do or do not.

There is no try.

howardk@cobblehillinteractive.com@HowardKaplanJune 7, 2014 ~ LSM Boston