ISLAMABAD & LAHORE, PAKISTAN

MARKET ASSESSMENT

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PAKISTAN

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MARKET FACTS

2016 Population 192,826,502

2016 Population Density (per sq. km) 221.7

2017 Annual Population Growth Rate 2.4%

2016 Purchasing Power: Per Capita PKR 120,660.83

2016 Purchasing Power: Index 100

2016 Median Age 23

Data provided by Esri

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PAKISTAN2016 TOTAL POPULATION

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PAKISTAN2016 PURCHASING POWER: PER CAPITA

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ISLAMABAD-RAWALPINDI

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MARKET FACTS

2016 Population 6,324,171

2016 Population Density (per sq. km) 924.9

2017 Annual Population Growth Rate 6.0%

2016 Purchasing Power: Per Capita PKR 158,790

2016 Purchasing Power: Index 132

2016 Median Age 25

Data provided by Esri

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2016 TOTAL POPULATIONISLAMABAD-RAWALPINDI

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2016 PURCHASING POWER: PER CAPITAISLAMABAD-RAWALPINDI

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HOTELS AND MALLSISLAMABAD-RAWALPINDI

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HOTELS:102

MALLS: 19

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EXISTING COMPETITION ISLAMABAD-RAWALPINDI

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JUICE: 10

FOOD: 15

PIZZA: 8

COFFEE: 16

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LAHORE-SHEIKHUPURA

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MARKET FACTS

2016 Population 12,193,540

2016 Population Density (per sq. km) 2,461

2017 Annual Population Growth Rate 4.14%

2016 Purchasing Power: Per Capita PKR 172,223

2016 Purchasing Power: Index 143

2016 Median Age 23

Data provided by Esri

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Retail S

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ns

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2016 TOTAL POPULATIONLAHORE-SHEIKHUPURA

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2016 PURCHASING POWER: PER CAPITALAHORE-SHEIKHUPURA

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HOTELS AND MALLSLAHORE-SHEIKHUPURA

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HOTELS: 85

MALLS: 17

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EXISTING COMPETITION LAHORE-SHEIKHUPURA

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JUICE: 19

FOOD: 16

PIZZA: 8

COFFEE: 16

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DATA PROVIDED BY ESRIDATA PROVIDED BY ESRI15

PAKISTAN SUMMARY

Total Pop. [2016]Total Pop.

Density per sq KM [2016]

2017 Average Growth Rate

[%]

Purchasing Power: Per Capita

[2016]

Purchasing Power: Index[2016]

Median Age [2018]

PAKISTAN 192,826,502 221.7 2.4% PKR 120,660 100 23

ISLAMABAD-RAWALPINDI 6,324,171 924.9 6.0% PKR 158,790 132 25

LAHORE-SHEIKHUPURA 12,193,540 2,461 4.1% PKR 172,223 143 23

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Retail S

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ns