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SOLVING THE CROSS-CHANNEL DILEMMA A complete guide to tracking customer engagement across all channels
SOLVING THE CROSS-CHANNEL DILEMMAA complete guide to tracking customer engagement across all channels
The average business uses 36 different data gathering tools for marketing efforts alone.Forbes Insights
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The engagement data across all of these channels is primarily isolated.
How are you connecting these touch points?
Each tool you use likely has its own Analytics Suite
While that’s great, it only tells you how that specific tool is performing...
Not how your marketing is performing as a whole.
“Companies that put data at the center of the marketing decisions improve their marketing ROI by 20%.McKinsey Study
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PROBLEM
Siloed data fails to deliver the big picture or tell the whole story. The data from one tool
cannot be leveraged in another.
“A lack of analytics tools and repressive data silos lead companies to ignore 88% of their customer data.Forrester
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Integration tools are designed to pull in data on a schedule, rather than in real-time.
This makes the data far less useful for marketing efforts.
“Dirty data, or poor data quality, costs U.S. businesses $600 billion annually.Data Warehousing Institute
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For example, if you want to target website content to a customer based on their behaviour, even a 10 second delay may be too late.
Customer data is a largely untapped resource for companies today, especially as
brands race to create the next best user experience.
“It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.Sir Arthur Conan DoyleA Scandal in Bohemia
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What if you could unite all of this data? What would that look like?
Introducing…
Every touch point, all channels, one platform
Analytics and activity from your website, application, email, live chat, SMS, support and CRM - unified
Integrate and Consolidate
All of your data consolidated in a central hub delivering one source of truth
Mobile AppA/B Testing
Advertising Help Desk
Apps
DMP
SMSSurveys
EmailWebsite
CRM
Chat
Phone
AppConnectIntegrates with the tools you
already use to sync your data in real-time
Visualize and Optimize
See universal customer profiles, what engagement looks like, where visitors drop out of the funnel and what campaigns drive the most revenue over time
Monitor trends, identify areas for improvement and optimize touch points for increased conversion
Analyze the full journey of every user along with their engagement, needs and behaviour.
Understand where customers drop off on the path to conversion and optimize ineffective campaigns
Know what makes a customer successful, highlight upsell opportunities and engage
customers at risk of churning
Identify what marketing efforts deliver the best results and optimize weak or confusing touch points
Engage and Empower
Take action on your insights. Automate enrolment in drip campaigns based on activity, trigger personalized messaging to targeted segments, customize the customer experience and communicate the right message at the right time.
Harness insights to empower your organization to make better informed decisions.
Know what channels and devices drive success
Understand product and feature engagement
Engage Customers with Custom Triggered Events and Actions
All in all, the foundation to provide an exceptional customer
experience - powered by data.
“The most powerful data you have is something you are sitting on that nobody else has.Martin KihnGartner Research Director
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