Solving the Interest Problem
Kelly CzarneckiTechnology Education Librarian, Charlotte Mecklenburg Library
& Cliff LandisTechnology Librarian, Valdosta State University
Internet Librarian 2008
http://failblog.files.wordpress.com/2008/06/fail-book-rental1.jpg
was just thinking. my sister does –alot– of reading, and spends like $1000 a year on just books alone. most of them she reads once then never looks at again. Is there any kind of like…video rental store but for books? would make things a lot cheaper, plus once one person has read one the next person can get enjoyment from it etc
www.flickr.com/photos/50698336@N00/471414899
Obviously, it’s not obvious…www.flickr.com/photos/55455788@N00/318992596
How can they be interested if
they don’t know where you are
or what you offer?
www.flickr.com/photos/99105016@N00/2295809728
Beware the Super-User
Ego-Hug
http://www.flickr.com/photos/64469491@N00/361690126
We often forget the
OUT part of Outreach
www.flickr.com/photos/51035786238@N01/74361336
http://www.flickr.com/photos/50698336@N00/2735401175
Learn from your library’s (non)Users
http://www.flickr.com/photos/42333572@N00/384957712
http://www.flickr.com/photos/85429509@N00/1555706680
People are FACINATINGhttp://www.flickr.com/photos/35034356271@N01/129787462
Assessmenthttp://www.flickr.com/photos/90829399@N00/2842952349
It’s easier (and cheaper) than it looks
•Surveys•User Observations•Focus Groups
http://www.flickr.com/photos/51813223@N00/2122768885
Mobile Literacy Vehicle
Outreach to Incarcerated Populations
Online Learning
Online Learning Cont’d
More Online Learning
Developing Alternate Reality Games
The Beast
Take Home:
1. Market the library *outside* of the library
2. Find out what your (non)Users want and need.
3. Are you doing it right? Measure it and find out (it’s not that hard!)
4. Involving staff in fundraising efforts of the library
5. Developing ‘out of the box’ partnerships
6. Blending the traditional/nontraditional
7. Creating blogs and sites that are interactive
8. Hiring non library staff for programming and other perspectives
