Site Guidelines • Space: 1,000 to 2,500 SF High Visibility End Cap, or Free Standing locations with Drive-Thru preferred, footprint flexible. • Location: In-line and non-traditional locations such as food courts and co-tenancy locations will be considered. Designated patio area preferred. Location with prominence in given trade area. • Visibility: 25 foot minimum frontage. Site and signage highly visible from traffic, 500’ from two directions. • Access: Easy access, Signaled entry, 2-3 curb cuts to parking from street in both directions, left turn unobstructed. • Signage: Prominent building signage at main entry, additional freestanding signage. • Traffic Generators: High density office buildings, hospitals, Universities, high frequency specialty retail, theaters, “Lifestyle” centers, Tourist destinations. PREFERRED DEMOGRAPHICS (3 MILE RADIUS) • Residential population: Minimum 80,000 • Day time population: 20,000 • H/H Income Average: $50,000+ • Traffic: Minimum 25,000 cars per day immediate drive Franchise Information • Liquid Net Worth: $100,000 • Net Worth Per Restaurant: $250,000 • Experience: Business or restaurant experience preferred • Multi unit ADA: yes to qualified operators • Franchise Fee: $30,000 per location • Royalty Fee: 5% • Marketing Fee: 2% • Local Store Marketing: 1% • Terms of Agreement: 10 years with 2 five year options • Franchise training: 5 weeks FRANCHISEE SUPPORT: Real Estate/Site Selection, Lease Approval, Management Training, Vendors and Equipment, Store Opening Support, Marketing and Public Relations, Operations Support. Utility Guidelines • HVAC – One ton per 300 square feet of floor space and 35 BTU of heating per square foot of floor space. • Electrical - 200 amp (minimum) 120/208V 4 phase 3 wire power panel. • Gas - 1.5 inch dedicated gas line supply to location. • Water - 1.5 inch cold water line supply to location. • Hood - Ability to install an approximately 24” x 24” opening to roof for shaft in kitchen. • Waste - 4” Sewer and sufficient sized grease interceptor as required by local code. • ADA - Requirements for all means of ingress/egress shall be meet by landlord. “Home of San Diego-Style Mexican Food” FRANCHISE INFORMATION sombreromex.com CONTACT US: Ozzie Garcia Director of Franchise Development 909.730.3242 or [email protected]Fast Facts: FOUNDED: Originally founded in the 1960s then expansion growth in 1984 INVESTMENT RANGE: $173,800 to $1,197,300 FRANCHISE FEE: $30,000 TERRITORY: Exclusive areas available for Multi Unit Development FOOTPRINT: 1,000-2,500sq/ft; inline, end cap, DT CURRENT LOCATIONS: 18 locations throughout San Diego, Southern California and one in Arizona California Carne Asada Burrito R SM
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Site Guidelines• Space: 1,000 to 2,500 SF High Visibility End Cap, or Free
Standing locations with Drive-Thru preferred, footprint flexible.
• Location: In-line and non-traditional locations such as food courts and co-tenancy locations will be considered.
Designated patio area preferred. Location with prominence in given trade area.
• Visibility: 25 foot minimum frontage. Site and signage highly visible from tra�c, 500’ from two directions.
• Access: Easy access, Signaled entry, 2-3 curb cuts to parking from street in both directions, left turn unobstructed.
• Signage: Prominent building signage at main entry, additional freestanding signage.
• Tra�c Generators: High density o�ce buildings, hospitals, Universities, high frequency specialty retail, theaters, “Lifestyle” centers, Tourist destinations.
PREFERRED DEMOGRAPHICS (3 MILE RADIUS)
• Residential population: Minimum 80,000
• Day time population: 20,000
• H/H Income Average: $50,000+
• Tra�c: Minimum 25,000 cars per day immediate drive
Franchise Information• Liquid Net Worth: $100,000
• Net Worth Per Restaurant: $250,000
• Experience: Business or restaurant experience preferred
• Multi unit ADA: yes to qualified operators
• Franchise Fee: $30,000 per location
• Royalty Fee: 5%
• Marketing Fee: 2%
• Local Store Marketing: 1%
• Terms of Agreement: 10 years with 2 five year options
• Franchise training: 5 weeks
FRANCHISEE SUPPORT: Real Estate/Site Selection, Lease Approval, Management Training, Vendors and Equipment, Store Opening Support, Marketing and Public Relations, Operations Support.
Utility Guidelines• HVAC – One ton per 300 square feet of floor
space and 35 BTU of heating per square foot of floor space.
Fast Facts:FOUNDED: Originally founded in the 1960s then expansion growth in 1984
INVESTMENT RANGE: $173,800 to $1,197,300
FRANCHISE FEE: $30,000
TERRITORY: Exclusive areas available for Multi Unit Development
FOOTPRINT: 1,000-2,500sq/ft;inline, end cap, DT
CURRENT LOCATIONS: 18 locations throughout San Diego, Southern California and one in Arizona
California Carne Asada Burrito
R
SM
About UsThe Sombrero brand has roots dating back to the 1960’s with the original family location in the college area of San Diego, CA. This is where many of Sombrero recipes were created, as well as where the Founder, Javier Sr, learned the family Mexican Food business. In 1984 Javier reintroduced Sombrero Mexican Food to San Diego as the quick service operation that it is today. Since the beginning there has always been a strict focus on maintaining high standards by using only the freshest quality ingredients, utilizing homemade “casera-style” cooking techniques, and always maintaining clean, well-kept restaurants.
Sombrero has seen great success in San Diego, the epicenter for quick service Mexican Food. Sombrero continues to stand above its competitors by providing a consistent quality experience to guests in each location, use of quality products, and ongoing product innovation. Sombrero proudly serves guests the best ingredients available, featuring fresh Choice Angus Carne Asada, top quality cheese, a completely trans-fat & lard free menu as well as many healthy options.
Sombrero locations typically open early for breakfast and close late, with many locations o�ering 24 hour drive-thru service. Each location is furnished with a self serve beverage area which includes a variety of Aguas Fresca, as well as a Fresh Salsa Bar, featuring our famous homemade Salsas and Hot Carrots, all made from scratch!
Today, Sombrero has nearly 20 Southern California locations, and continues to grow!
Sombrero MenuWhat is San Diego Style? At Sombrero our goal is to represent “San Diego-Style” Mexican food to the world and make sure people are satisfied when they eat it! We o�er is a unique blend of classic Mexican, Baja influence and the San Diego Lifestyle, serving authentic Chile Rellenos, Fish Tacos, and the local California Burrito with French fries inside. Signature flavors include fresh Guacamole, grilled Carne Asada steak and slow-cooked refried beans. San Diego Style is served in a casual environment, hand crafted to order and features a menu that has broad appeal that customers seek as an everyday option for a quality breakfast, lunch and dinner.
At Sombrero we ensure all ingredients are true to San Diego-Style, and our menu o�ers a variety of choices for every taste, such as Tacos, Burritos, Tortas, Tostadas, Salads, Bowls, Breakfast Burritos and Plates as well as Catering Options. Our top sellers include the Classic Carne Asada Burrito, Rolled Tacos and our signature “Special Burrito” topped with our one-of-a-kind “MOLE” sauce. Other unique customer favorites are Carne Asada Fries, crispy Shredded Beef Tacos and the Chipotle Chicken bowl…just to name a few!
We have succeeded in serving a great menu by following two important rules:1. Always using quality products and authentic Mexican flavors people crave.2. Using proper cooking procedures that maintain the integrity of our product.
At Sombrero, our food speaks for itself. Quality, combined with our excellent customer service and convenient locations have made Sombrero Mexican Food a San Diego favorite, keeping loyal customers coming back for more…year after year!
“Special Burrito”
“Great food. Love the carne asada fries! Also the California burrito guess what, it has fries in it. This is the first place I visit once I touch down in San Diego.”
- Gabby
I love this place! This may present as a fast food Mexican restaurant, but that couldn't be further from the truth. The food is amazing and the sta� are very kind, friendly and customer service oriented.I’ve been coming here for ages!
