created bymonique araujo chesney benson brittani davie christina hodson

for

A/W 2012

The Ins and Outs at ALDO

the styles of shoes and accessories are a mixture of classic and trend. Ac-cording to Hoovers.com, the target market of Aldo is females and males, ages 18-35. Aldo likes to offer shoes and accessories that are durable, styl-ish, and affordable.

the cost of the fabrics ranges from $1.50-$25.99. The cost for the findings ranges from $1.25-$13.00.

for the shipments of autumn, Aldo’s orders of the shoes and accessories would be exported from the countries it was manufactured, and imported in located stores in mid August. Although it is not autumn at that time it is best to put out what is to come before our competitors.

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aldo’s top competitors are Bata, Collective Brands, and Wal-Mart. These are Aldo’s competitors because of the similar styles that are offered and sold at a cheaper price

our product mix consists of women’s shoes and handbags. The shoes come in sizes 5-11. THe price ranges for these products is $50-$200. Sixty percent of Aldo’s products are sourced in China, and has suppliers in oth-er Asian countries, as well as Brazil, Eastern Europe and Italy.

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rustic pebbles

princess petals

snow organza

when sourcing fabric for this collarborative work, for the most part, all the

samples were found locally, with the exception of a few buttons and fasten-

ers that were referenced through online sources.

the color scheme we chose was inspired by the

images from the moodboard and the resources available to us. We

think that is shows a rustic, ecquestrien side of the fairytale stories. The

tones of orange, the golden hues and lacy burnouts bring out this me-

dival, eerie sense to the entire collection.

our suppliers for the listed fabrics and embellishments

range from Hancock Fabrics, GDC, Fabric Emporium, and some

alternate online resources.

when we designed as a team,

the most important thing was to be cohesive, and with this color/fab-

ric moodboard, we could easily complete cohesive looks.

Fabric Moodboardb

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Square SpecsFB#301

$8.99 yd

Silver QuiltFB#102

$16.96 yd

Rustic PebblesFB#105

$25.99 yd

Dirty SuedeFB#303

$10.99 yd

Muddy GatorFB#304

$25.99 yd

Knight’s HorseFB#311

$8.99 yd

Wicked BarkFB#306

$8.99 yd

A Lustrous MetalFB#307

$21.99 yd

Midnight SilkFB#408

$#11.99 yd

Floral WebFB#409

$#1.50 yd

CindyblockFB#310

$13.99 yd

Snow WhiteFB#312

$8.99 yd

Princess PetalsFB#413

$2.99 yd

River of GoldFB#314

$13.99 yd

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Twist and LockFS#515

$3.00 per unit

ChainFS#516

$13.00 per yard

Swivel BoltFS#517

$2.00 per unit

BucklingFS#518

$1.25 per unit

Le ZipFS#519

$1.75 per yd

Mirror MirrorBT#215

$.50

tall tale boot is a knee high laced up

boot with a four inch curved heel. Mak-

ing it easier for the consumer to slip into

these, a zipper was made into the inside

of the shoe for low visibility but quick ac-

cess.

these boots were made in China at a

wholesale price of $90.00, and sell at the

retail price, $190.00.

The Tall Tale Bootb

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this boot was inspired by a short bootie with the innovation of a

more stable heel. The thicker heel is a brown shade and the inside

of the heel will be black on every one of the five color choices of

this style boot. The detail in the front is a leather braid sewed on

top of the primary seam on the front of the shoe. This boot is made

in China at a wholesale price of $45.50 and retailed at $110.00.

Rapunzel’s Bootieb

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BO102

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A Seven Crow Flatb

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seven crows is an unknown tale written by Brothers

Grimm. I interpreted the seven crows with different

characteristics and made them iconic in this simple

loafer. The seven crows are embroidered with black

thread on the inside of the foot.

the loafers are made in China, wholesale for $45.50,

and sell at a retail price of $90.00.

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The Griffinb

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the Griffin was inspired by the

pouches the characters in fairy-

tales carry. This bag is the perfect

size and has a swivel bolt closure

instead of a zipper or magnetic

snap.

this purse was made in Italy at a

wholesale price of $40.00 and can

be sold at a retail price of $65.00. 12

The Goblinb

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the Goblin was inspired by buck-

les. This handbag is very simplis-

tic, but with the buckles, it has an

edge.

this bag was made in Italy at the

wholesale price of $35.00, and sold

at the retail price of $60.00.

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this clutch’s inspiration came from the shape of a bow. Al-

most all of the female characters in fairytales have bows in

their hair. It adds a sense of innocence, and that is what this

clutch represents.

the bag was made in Italy at a wholesale price of $30.00 and

a retail price of $55.00.

Nymphb

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Grimmiein the Grimm brothers’ fairytale, many of

their stories have the place setting in the

forest. For example, Little Red Riding Hood,

Hansel and Gretel, and The Seven Ravens,

these are only a few were the place setting

was in the forest and the stories were dark.

there is a “dark” tree branch on the back

of the shoe. Inside the “dark” tree branch is

a black floral lace. We as a group named

the lace: Floral web, to add more a “dark”

mood.

this pump was made in China at a

wholesale price of $50.00 and a retail price

of $100.00.

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The Protaganist

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in the stores many of the characters that were he-

roes wore riding boots. I was inspired by the heroes’

riding boots. I wanted them to be more peculiar

compared to what we see today.

this boot was made in China at a wholesale price

of $95.00 and a retail price of $190.00.

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Excellencyb

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the stories that involved princesses in that time did

wear shoes that were like heels. I looked up shoes

that were worn in the 16th and 17th century. The

shape of the heel on the shoe was inspired by the

heels of that time. To add more of a balance, I in-

corporated platforms.

this pump was made in China at a wholesale price

of $50.00 and a retail price of $100.00.

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this handbag is has a leather braided handle with a mirror tent clasp. It is

designed for a day out shopping or can be dressed up for a night on the town.

as a great feature on the back, there is a zippered pouch for thoughs small

items that a get lost in the main capartment, cell phone, keys, etc. This bag was

made in China. Wholesale $85.00 and Retails at $120.00.

Braided Heirloom by Britta

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Suede Legend III

the bootie is a dirty suede with a gator

fabric. It is a ankle boot with a split in the

front. Halfway down the back of the bootie

is a zipper to add the finish touch. Whole-

sale price $45.00 and Retail $90.00by

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this loafer is a classic look for casual wear. It is

a suede shoe that is comfortable and trendy.

Easy to slip on and be on the go. There is a

bow on the front of the shoe as well as a pat-

tern to complete the look. This loafer Whole-

sales at $35.00 retails at $70.00.

Goldi Loafer

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FL 102

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