Some Market Perceptions, Reality and Expectations · • Storage Unicorns • Conclusion ......

Some Market Perceptions, Reality and Expectations

Philippe NICOLASStorageNewletter and Coldago Research

March 2020

Copyright © Coldago Research 2020

Agenda

• Facts and Views 2019

• A bit of Predictions for 2020

• The Survey

• The Maps

• Storage Unicorns

• Conclusion

March 20202


Facts and Views 2019

• Facts and Views 2019 from 30 vendors*1. By far, everything about Cloud (multi, hybrid, public, private, on-premises, repatriation, cloud-

native)

2. Object storage and S3 (private, public)

3. NVMe and NVMe over Fabrics

4. Various SaaS dynamics – Security – File Storage

5. AI

• Available at http://pn7.fr/0895D4D8

• But also 42 acquisitions (HPE/Cray, DDN/IntelliFlash & Nexenta, Nvidia/Mellanox, Opentext/Carbonite, Commvault/Hedvig, AWS/E8… list on http://pn7.fr/16E6B256)

March 20203

* Actifio, Atempo, Caringo, Cloudian, Clumio, Commvault, CTera Networks, Data Dynamics, DataCore, DDN, FujiFilm Recording Media US,Hammerspace, Hitachi Vantara, HYCU, Infinidat, iXsystems, Kaminario, Kaseya, Komprise, Lightbits Labs, Minio, NGD Systems, Pure Storage,Quantum, Qumulo, Scale Computing, Scality, StorMagic, Weebit and WekaIO

http://pn7.fr/0895D4D8

http://pn7.fr/16E6B256


A bit of Predictions for 2020

• Predictions from 50 vendors*

1. Without any surprise, cloud arrives #1 in various flavors (multi, hybrid, on-premises, private, cloud-native and we choose to add the edge in that category)

2. New devices and connectivity around Flash, NVMe(-oF), SCM/PM, QLC

3. Kubernetes of course and containers

4. Analytics and AI

5. Object storage

• Available at http://pn7.fr/259EA5CA

March 20204

* Actifio, Atempo, Bamboo Systems, Caringo, Cloudian, Clumio, Cohesity, Commvault, CTera Networks, Data Dynamics, DataCore, Datrium, DDN,DriveScale, ExaGrid, FujiFilm Recording Media US, Hammerspace, Hitachi Vantara, HYCU, Infinidat, iXsystems, Kaminario, Kaseya, Komprise,Lightbits Labs, MemVerge, Minio, Nasuni, NGD Systems, Panasas, Pavilion Data Systems, Portworx, Pure Storage, Quantum, Qumulo, Reduxio,Scale Computing, Scality, Spectra Logic, StorCentric, StorMagic, StorONE, StrongBox Data Solutions, Talon Storage, Virtana, Weebit, WekaIO,Western Digital, Zadaraa and Zerto

http://pn7.fr/259EA5CA


The Survey

• Target: End-Users

• 560 European users from UK, Germany and France (~1/3)

• 1123 US users

• Enterprise and SMB (~1/2)

• Cross verticals

• Date: January 2020

• Topics: technology adoption, projects priorities and products/features needs

• In total 20 questions, we present a sample of 10 here

March 20205


Question 1What are the technologies you will consider for new projects in 2020?

0% 10% 20% 30% 40% 50% 60% 70% 80%

Tape

NVMe over Fabrics

Object Storage (on-prem)

NVMe Array*

Cloud Object Storage

AF NAS

Cloud Storage

AFA

Europe**

USA

March 20206

* storage array with NVMe devices** UK, Germany, France


Question 2What are your top 3 priorities in storage(and data management) for 2020?

March 20207

* classification, tiering, deduplication, DR…

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Consider NVMe over Fabrics

Upgrade block storage with NVMe devices

Deploy a data management solution*

Assess data protection

Migrate app. and workload to the public cloud

Grow object storage perimeter

Adopt all-flash NAS

Consolidate storage

Europe

USA


Question 3How do you address storage capacity needs?

March 20208

0% 10% 20% 30% 40% 50% 60% 70%

Buy new disks

Buy new storage servers

Buy new storage sub-systems

Buy cloud storage space

Europe

USA


Question 4Did you adopt, currently asses or plan to usea SDS* solution?

March 20209

0% 10% 20% 30% 40% 50% 60% 70% 80%

Already adopt SDS

Currently assess SDS

Plan to use SDS

Europe

USA

* Software-Defined Storage


Question 5What are the features* you need and think you will deploy in 2020?

March 202010

0% 10% 20% 30% 40% 50% 60% 70% 80%

Quotas

Snapshot

DR

Parallel File System

Encryption

NAS and S3 on same content

Deduplication, Compression

NAS

Erasure Coding

S3 access

Tiering

Container storage

WORM

Backup to Cloud

Europe

USA

* for Storage and Data Management


Question 6What are the top 3 brands you will consider in block, file and object storage in 2020?

March 202011

0% 20% 40% 60% 80%

Violin

NEC

Vexata

Huawei

Fujitsu

Kaminario

DDN

Pavilion

Lenovo

HPE

IBM

Infinidat

Pure Storage

Hitachi Vantara

Dell EMC

NetApp

Europe USA

Block Storage

0% 20% 40% 60% 80%

Panasas

NEC

Quantum

WekaIO

Fujitsu

HPE

Huawei

IBM

Hitachi Vantara

Vast Data

DDN

Pure Storage

Dell EMC

Qumulo

NetApp

Europe USA

File Storage Object Storage

0% 20% 40% 60% 80%

NEC

Fujitsu

Quantum

Huawei

Western Digital

SwiftStack

Spectra Logic

Vast Data

HPE

Commvault

DDN

Cohesity

Scality

Caringo

Dell EMC

MinIO

Pure Storage

Cloudian

Hitachi Vantara

NetApp

IBM

Europe USA


Question 7What are the top 3 brands you will consider in secondary storage in 2020?

March 202012

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Scality

NEC

Pure Storage

Cloudian

Commvault

MinIO

NetApp

Hitachi Vantara

HPE

IBM

Cohesity

Quantum

Dell EMC

Spectra Logic

Europe

USA


Question 8Do you use cloud storage service? What for?

March 202013

0% 20% 40% 60% 80% 100%

Already subscribed

Plan to subscribe

Europe USA

0% 20% 40% 60% 80% 100%

Production

Test and Dev

Prototype

Backup

DR

Try

Europe USA


Question 9Do you use open source storage solution?

March 202014

65% 70% 75% 80% 85% 90%

Already used and deployed

Plan to adopt

Europe

USA


Question 10Do you use or plan to use Persistent Memory?

March 202015

0% 10% 20% 30% 40% 50%

Already used and deployed

Plan to adopt

Europe

USA

The Maps

Copyright © Coldago Research 2020 March 202016


Storage Unicorns

March 202017


Conclusion

• We anticipate a dense year with new products, companies confirmation, IPOs and of course M&As

• Directions and Topics to follow

• Cloud in all dimensions

• Kubernetes and Storage for Container

• File and Object Storage (unstructured data)

• NVMe and NVMe over Fabrics w/ disaggregated architectures

• SCM/Persistent Memory, QLC

• SaaS, Security, Analytics and AI

March 202018

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