Date post: | 14-Jun-2015 |
Category: |
Marketing |
Upload: | ville-virtanen |
View: | 379 times |
Download: | 7 times |
LESS REPORTS
MORE RESULTS
Saavuta myyntiä älykkäällä digimarkkinoinnilla
How we should shift from getting
clients to making relationship with them
Smarter Data! Better Results
Ville Virtanen Super Salesman Super Analytics Inc.
Marketing terms 2014
So your marketing goal is to get new customers?
75% said they let their in-house marketer or agency go because they didn't deliver, weren't
strategic enough in their thinking, or just couldn't agree on anything.
http://www.portent.com/onetrick/
For the last 15 years, ‘digital marketing’ has meant, in this order:
!Search Engine Optimization (SEO)
Pay Per Click Marketing (PPC) Everything else, for which 1% of clients will pay
http://www.portent.com/onetrick/
SOOBS
SEOCROSEM Affiliate
AutomaatiotEmailSisältöSOME
ANALYTIIKKA
ÄLYMARKKINOINTI
CASE: HIDEX - SEM
2006
Aloituspalaveri Strategian integrointi
Avainsanatutkimus
AdWords Tilin uudellen organisointi
Kampanjoiden kohdentaminen
!0!€!
!200!€!
!400!€!
!600!€!
!800!€!
1!000!€!
1!200!€!
1!400!€!
1!600!€!
11/2013! 12/2013! 01/2014! 02/2014! 03/2014! 04/2014!
Mediabudje3!
Klikit!
0"
5"
10"
15"
20"
25"
30"
11/2013" 12/2013" 01/2014" 02/2014" 03/2014" 04/2014"
Tavoi&een)toteutumiset)
Tavoi.een"toteutumiset"
Revenue Profit
ANALYTIIKKA
Relevance
MIKSI RAPORTOIDA
Markkinointi VS. MyyntiTodennetaan markkinointikanavien toiminta(a)
DATA JA TULOKSET
Raaka data on työkalu jota tulee analysoida, ei tulosData on vastaus kysymykseen vasta ollessaan
tietoa
RAPORTOINNIN 5 KULTAISTA SÄÄNTÖÄ
Kerro tärkeimmät kohokohdat
Käytä KPI-mittareita, älä tuo dataa raportteihin
Tee kaavioita, havainnollista
Älä näytä mitään mitä asiakas ei ymmärrä tai halua nähdä.
You should focus on making relationships
Marketing is like kissing
After the first kiss, you don’t stop there
But most companies do!
A"ract'
Engage'
Convert'
Retain'
Advocate'
Your customer journey doesn’t end here!
A"ract'
Engage'
Convert'
Retain'
Advocate'
1/8 cost of a new client
http://www.simplymeasured.com/free-social-media-tools
15.5.2014 Free Twitter Follower Report | Simply Measured
https://app.simplymeasured.com/viewer/jmh5sqegx3rb8rcq8gxsfxzkgy9smv/1958510 1/3
Simply MeasuredLog In Export to PowerPoint Download to ExcelThis is Your Free Twitter Follower Report. Get More With a Free Trial.
Free Twitter Follower ReportTwitter Account for vileevirtanen05/07/2014 - 05/14/2014 - DailyUnthemed
Top Keywords in Audience ProfilesTo customize the keywords in this chart, download to Excel and edit the yellow cells.
Keywords ja entrepreneur marketing business finland interested student
Total Keyword Matches 52 26 17 15 12 11 10Percent of Audience 29.5% 14.8% 9.7% 8.5% 6.8% 6.3% 5.7%
# Profiles
Audience Profile Analysis: Top Keywords
52
26
1715
12 11 10
17
ja
entrepreneur
marketing
business
finland
interested
student
turku
0
10
20
30
40
50
60
Twitter Follower Report
On average, your audience has 1.2x as
many followers as users they are following.
You
177
Audience (Avg)
1,982
Followers Tweets
On average, your audience tweets 0.4 times
per day.
You
132
Audience (Avg)
1,230
(Lifetime)Klout Score
41% of your total followers are above the
Worldwide Klout Score of 40.
You
37.6
Audience (Avg)
34.6
AUDIENCE SUMMARYAUDIENCE SUMMARY
On average, your audience is followed by 1,982
people and follows 1,658 people.
177Followers
40% of your audience has between 100 and 500
followers.
Your audience is included in other Twitter users'
lists an average of 29 times. The top 1% has
been listed an average of 1,032 times.
176Followers in this Report
Audience Follower Distribution
49
70
26
1714
0 to 100 100 to 500 500 to 1,000 1,000 to 2,500 > 2,5000
10
20
30
40
50
60
70
80
CASE: Teknovisio - InBound sales
1 2 3 4 5SEO PPC CRO
ERP
1 2 3 4 5SEO PPC CRO
ERP
NO 1 WEEK
YES
30 MIN
30pv.&
Perinteinen kehitysmalli
1. KPI triggeröityy 2. Superflow saa tiedon 3. Superflow luo tehtävän 4. Tehtävä delegoidaan
GOOGLE ANALYTICS
SUPER FLOW
KPI Owner!
KPI Actor!
Muistettavaa:
- Linkitykset strategiaan - Analytiikat + analysointi - Asiakassuhteet
| Smarter data, Better Results
www.SuperAnalytics.fi !
@super_analytics Facebook.com/superanalytics
LinkedIn.com/company/super-analytics
Ville VirtanenSuper Salesman
[email protected]+358 (0) 50 50 500 13
linkedin.com/in/vileevirtanen@Vileevirtanen