SOMOSocial & Mobile

Are You Ready?

Today We Will Cover:

• Social & Mobile Stats• What’s New in Facebook• How to Make Sure You Get Seen• Social Media ROI?• Social Staff – How Many?

• Combining Social & Traditional Media

• Real Time/Social Search• Social Commerce• What Kind of Mobile Media Do

You Need?• Useful App Ideas• What’s the HOTTEST New Social

Site?

SOMOSocial & Mobile

So…Let’s Start with Some Stats!!

Are You Ignoring It?

What’s New In…

How to MakeSure You Get

Seen• No Interaction Goes

Unanswered!• Start the Conversations

That Create the Relationships!

How to MakeSure You Get

Seen

• CTA’s• Analytics• Daily Reason to Come Back

How to MakeSure You Get

Seen

• Check-ins (FB, 4sq)• Recommendations (FB,

Yelp)• Be Consistent – Daily!!

Social Media ROI?“Some brands are so busy worrying about “what’s the value of social?” That they’re not recognizing the devaluation of traditional media”

~Gary Vaynerchuk

Social Media ROI?

Read It!!!!

Social Media &Traditional Media

How Can You Conquer “The Gap”?

The Marriage of Social to Traditional!

Social/Thank You Staff?

Only 1 way to do retention and lifetime value…

Humans! (talking via social)

Social/Thank You Staff?

• Take all the money you are putting into stupid stuff and put it into humans

• It’s all about opening doors to relationships

Real Time SearchAKA: Social Search

1 billion searches daily!

1 billion searches weekly!

Real Time Searchis HERE!

Real Time Search?AKA: Social Search

• SEO Changing• Brand Monitoring

Real Time Search?AKA: Social Search

• Intent to Buy

• What happens when they switch? Will you be ready?

What to do NOW to Prepare

• SEO• Mobile• Build a HUGE presence/network

with high engagement

Social Commerce?

The use of social networks in the context of e-commerce

transactions

Mobile Media!

But, Be Warned:

“Mobile will leave a wake of casualties among brands that underestimate the speed of

disruption”

Mobile Now Accounts for 10% of all Web Traffic. That’s More Than

Doubled Over the Last 12 Months

Continuing at This Pace, by 2015 80% of Web Traffic Will be From

Mobile Devices…READY??

Kinds of Mobile Media

• Microsite• Mobile Site

Kinds of Mobile Media

• QR • Secure Image• Apps – Push Notification

Kinds of Mobile Media

• Text• Proximity Based Marketing• E-commerce/Mobile commerce

App Ideas:

Facebook, Facebook Pages Manager, Facebook Messenger, YouTube, Twitter, Hootsuite, Instagram, MapQuest, White Pages, i-nigma, LinkedIn, Yelp, Ustream,

Evernote, Dropbox, Pic Collage or Pic Sitch, Foursquare

What’s

Thank You!www.atimarketing.com

231-590-9600michelle@atimarketing.com

michellecorteggiano & atiattractionmarketing

mcort & atimarketing atimarketing

Social & Mobile Media MarketingSpeaker • Setups • SEO • Training • Consulting • Goals & Strategies