N E W S FEBRUARY 20141 co-opcabs.com crowntaxi.com

JANUARY/FEBRUARY 2014

SON OF LONG-TIME CO-OP CABS DRIVER/OWNER SIDNEY BERNSTEIN SHARES SOME CO-OP HISTORY ONLINECo-op Cabs often engages with our customers online through Facebook, Twitter, Yelp and You Tube. We often hear stories about great experiences in our cabs and sometimes we have the opportunity to rectify customer service experiences that don’t meet our standards.

Recently, Michael Bernstein shared with us the photos below, that he had saved from many years ago when his father was a Co-op Cab driver. Sidney Bernstein, his father, became a Co-op driver in 1957.

“For 10 years, my Dad wore his cap to work with pride & dignity. I used to get up at 6:30 a.m. to get ready to walk to school for early morning band practice. Some days, Dad would be in the kitchen having just come in from an all-nighter. We'd have a bite together, he'd go to bed & I'd go to school,” said Michael as he shared his bit of history with us on Facebook.

Sidney was likely one of Co-op’s first drivers and also became a cab owner like many Co-op drivers.

Thank you Michael for sharing your story with us. Co-op Cabs has a rish history in Toronto and it is thanks to our many dedicated drivers like Sidney.

N E W S FEBRUARY 20142 co-opcabs.com crowntaxi.com

In 2013, Co-op Cabs launched it’s new iPhone app and web-ordering system. Both were developed to give customers more ways to connect with Co-op quickly and easily.

At the end of last year, Co-op did an analysis of downloads and orders to date on both the web system and the iPhone app. We are pleased to report that Co-op’s overall orders have increased since these new systems were launched and downloads continue to grow.

Analysis shows that a high majority of people who have downloaded the app are using it on a regular basis. We have also seen the number of people connecting with Co-op on mobile devices grow significantly.

We encourage you to tell your friends and family about the Co-op iPhone app and web ordering system and to try it out yourself.

Ask customers if they have used these convenient systems yet and let them know about some of the benefits such as:

• Ordering a cab with the touch of a button

• Watching your cab arrive in real time and;

• Connecting with a driver directly

Go to www.co-opcabs.com to learn more and watch our ‘How to’ video on You Tube.

MANY WINNERS EMERGE FROM TORONTO TAXI REVIEW

CO-OP’S MOBILE APP GROWS IN DOWNLOADS AND USE

Thank you to all shift drivers, ambassadors drivers, standard plate owners, fleet operators, members of the accessible community and taxi riders who attended the Licensing and Standards Committee meeting on January 23, 2014.

The Committee recommendations

will now go on to the full Toronto

City Council for debate on

February 19.

The compromise

recommendations can

have a positive effect for the whole

industry and the riding public.

We all win.

To see the full list of

recommendations go to:

http://bit.ly/1djYs7d.

N E W S FEBRUARY 20143 co-opcabs.com crowntaxi.com

DISPATCHER PROFILE: DANIEL KIYOSHK

Daniel has worked with Co-op as a dispatcher for 3.5 years and is a key member of our team, helping customers to get where they need to go. He has been in the taxi industry for over 10 years.

He enjoys learning about the city, discovering new landmarks and locales as customers call cabs and staying in the loop about things that are happening around Toronto.

When not at Co-op, Daniel enjoys music and spending time with his family.

Thanks Daniel for your hard work and dedication to Co-op Cabs!

ASSOCIATED TORONTO TAXI CAB CO-OPERATIVE SUPPORTS VARIETY VILLAGEWe are fortunate to have many customers who are working to make Toronto a better

place to live. Variety Village is one of those clients.

It is for this reason that the Associated Toronto Taxi-Cab Co-operative donated $2000

in December towards the Variety Village Annual Fund. Variety Village is a world

recognized authority providing integrated sports, life skills and learning programs that

impact lives and strengthen communities.

VOUCHERS MUST BE FILLED OUT PROPERLY TO BE ACCEPTEDAttention all Co-op Cabs and Crown Taxi Drivers! It is very important that all vouchers accepted by customers

are filled out completely in accordance with the photo to the left. Vouchers must include:

• Exact address

• Written total of fare

• Cab number

• Date & time

• Customer signature

N E W S FEBRUARY 20144 co-opcabs.com crowntaxi.com

UPCOMING EVENTS

February 8 Confederation of the Greater Toronto Business Association Dinner (North Building)

February 14-23 2014 Auto Show (North & South Buildings)

February 25 Real Capital 2014 (South Building)

February 28 - March 2 Toronto Golf and Travel Show (North Building)

For all events at the MTCC, visit: www.mtccc.com/attendees/events.aspx

February 7 to 9 Canadian Motorsports Expo

February 9 Kismet South Asian Wedding Show

February 14 to 17 Spring Fishing and Boat Show

February 16 to 17 Toronto Kids Fest

February 20 to 23 GTA Home Show

February 21 to 23 The Outdoor Adventure Show

February 27 to March 2 Toronto International RV Show

For all events at the International Centre visit: www.internationalcentre.com/events/events-calendar.html

February 5 Free Concert Series Richard Bradshaw Amphitheatre

February 12 Montreal Symphony Orchestra Roy Thompson Hall

February 17 Family Day at the Hockey Hall of Fame

February 5 to 28 Winterlicious Restaurants around Toronto

February 6 The Book Lover’s Ball 100 Front Street W

February 6 Elton John Air Canada Centre

NE W S is published and distributed by Associated Toronto Taxicab Co-operative Limited (Co-op Cabs) and Crown Taxi, for the enjoyment of our members, drivers and staff.

If you have any questions, comments or would like to submit an article to the newsletter, please contact: Heather Schell, Supervisor of Business Development 416 504 4016 x243 or by email at heather@co-opcabs.com