A SUMMER INTERNSHIP PROJECT REPORT ON

Submitted By

Sukadev SahuMBA 2009-2011

Reg. No- 0906289005Trident Academy of Technology

CHANDAKA INDUSTRIAL ESTATE, NEAR INFOCITY, PATIABHUBANESWAR-751030, ORISSA

To the

Biju Pattaik University of Technology

(IN PARTIAL FULLFILLMENT OF THE MASTER IN BUSINESS ADMINISTRATION)

Under the Guidance of

CERTIFICATE

INTERNAL GUIDEMr. Soumya Prakash Bala(Faculty, Marketing) Trident Academy of Technology

EXTERNAL GUIDEMr. Sukanta ParidaTerritory Manager

“Promotional Activities and Techniques Of HCL.Career Devlopment Center”

Guide Name: Mr. Soumya Prakash Bala

Designation: Faculty Marketing

This is to certify that the project report entitled “Promotional Activities and Techniques

Of HCL.Career Devlopment Center” has been prepared by Ms./Mr. Sukadev Sahu

under my supervision and guidance, for the fulfillment of Master In Business

Administration. His/Her field work is satisfactory.

Signature and Seal of HOD Signature Director of Academics Signature of Guide

ACKNOWLEDGEMENT

It is really a great pleasure to have this opportunity to describe the feeling of gratitude

imprisoned in the core of my heart.

I convey my sincere gratitude to Name and designation of external guide Mr. SUKANTA

PARIDA, Territory Manager for giving me the opportunity to prepare my project work

in“Promotional Activities and Techniques of HCL.Career Devlopment Center” I

express my sincere thanks to all the staff members (of the company)

HCL.CDC.

I am thankful to Mr.Soumya Prakesh Bala for her/his guidance during my project work

and sparing her/his valuable time for the same

I am thankful to Head of The Department Mr.Parthasarathi Das and other faculties of my

department.

I am also thankful to my family for their kind co-operation which made my take easy.

.

Name: Sukadev sahu

Regd No:0906289005

DEC L ARATION

I do hereby declare that this project work entitled “Promotional activities and techniques of

HCL.CDC” submitted by me for the partial fulfillment of the requirement for the award of Master In

Business Administration (MBA) is a record of my own research work. The report embodies the

finding based on

my study and observation and has not been submitted earlier for the award of any degree or

diploma to any Institute or University.

Date:

Name:Sukadev sahu

Regd No:0906289005

Abstract

I joined HCL CDC, BHUBANESWAR as an intern on 26 June, 2010. I was working in the Marketing Department of HCL.

Schedule

Visiting all the IT institutes and studying about their products and prices, and marketing strategies. Identify the concept of visual merchandising and how to make convince the target group and design the promotional target for the products, which are providing by the Institutes. Analyse them for getting result which can be helpful in promotion of HCL and make HCL as a leader among other IT sector...

Timings: Login time: 9:30 AM Reporting time: before 8:00 PM

The works assigned to me during Training at HCL (CDC Ltd.) are:

First week

• In first week understands the products of HCL CDC • I registered me as a trainee in HCL. • I participated in education fair and distributed pamphlets.

SECOND WEEK • In second week collect data from different schools and Colleges.• I gave IIR report to corporate guide.

THIRD WEEK • Collect the information of HCL CDC compotator products and make a analysis of report. • prepare synopsis for project. FOURTH WEEK promote YPSE examThe first ever HCL Yuva Pratibha Scholarship Examination is scheduled to attract talented youth towards IT industry. The purpose is to narrow the gap between supply and demand of competent human resource for the industry. Students coming out of their schools (12th class) and those in colleges would be trained to be industry ready IT Professionals.

Eligibility:

All Candidates who have completed Std-XII with an aggregate of minimum 50% and age less than or equal to 23 years as on 22st aug 2010 are eligible to apply for HCL Yuva Pratibha Scholarship Examination.

In order to appear for the HCL Yuva Pratibha Scholarship examination, the Candidates need to collect the Exam Ticket from HCL Center and appear for the Scholarship Exam as per specified date.

Yuva Pratibha Scholarship Examination Dates: August 22, 2010

All applicants are required to submit attested copies of the Std XIIth Mark sheet as proof of their standard XII performance.

Successful applicants, on meeting the qualifying criteria in HCL Yuva Pratibha Scholarship Examination and clearing personal interview, will be awarded one of the Scholarship Offers based on merit.

Note: Students scoring less than 50% in Class XIIth should not be issued Exam tickets as they are not eligible for HCL Yuva Pratibha Scholarship Examination 2010.

The Objective

To Attract, Reward and Retain the Meritorious and Deserving Students to Supply to the IT-Industry

Facilitate the “achievement” oriented and ambitious with the scholarship towards IT careers by incentivizing them.

Promote Flagship and Special Programs that have greater job opportunities

The proposition thus created in HCL Yuva Pratibha Scholarship Examination is to meet the above objectives and at the same time retain the rigor of a good scholarship program.

Preposition:

Evoking the career aspirant’s inner drive towards independence and extending the “Make it on your own” philosophy by offering a head start in the booming world of IT.

The 1st Yuva Pratibha Scholarship Examination from HCL Career Development Center helps you to build a career with IT Skills in various Industries.

Target Audience: The key focus is on

Students who are less than 23 years of age (as on 22st aug, 2010) and have cleared 10+2 exams

Benefits: Merit based Scholarship on Test Performance and Personal Interview

Scholarship Offer:

The Selected and Wait listed applicants will be allocated scholarship based on the Merit Ranking. In order to maintain the input quality, a portion of the applied candidates will be rejected at this stage based on a minimum cut off score. The fee structure for the Selected and Loyal candidates are attached as Appendix A.

The Key BTL activities to be done at the field level would be the following and is aimed to increase visibility and attract meritorious students to HCL CDC Program:-

a) Utilization of various College Connect database with Tele-calls to database

b) College Reach out through Presentations, stalls for information dissemination, displays at vantage positions etc.

c) Mass Hand-out/Insert distribution through applicable media and education campuses through Business Executives.

d) Mobile Displays & Outdoor displays at existing/new vantage locations at the city

e) Mailers to college database generated though various events f) Cable Scroll in popular local channels.

The city should be sprayed with ATL messages all around during this month such that the dominance of HCL Career Development Center could be felt by all concerned.

Student benefits:

a) Those who are in the “Selected” list would be given a scholarship upto 25% based upon their performance in HCL YPSE.

b) Those who are in the “Waitlisted” list would be given an opportunity to avail the above benefit only in case a “Selected” list candidate doesn’t join.

c) The list for “Rejected” candidates would not be announced.d) There is another category of students called “HCL Loyal Students”. These

are the students who would be getting the benefits mentioned if they take admission before 24th of August 2008 (i.e. upto August 23rd, 2008). They would be getting a scholarship of upto 10% on the stipulated fee (Please refer Appendix A for the exact fee structure).

Slab 1

Slab 2 Slab 3 Slab 4

Career Program

25% 20% 10% 10% 15%i

Modular Program

15% 10% 5% 5% 10%ii

Eligibility Criteria

Top 10%

Should have scored greater than 60% in the YPSE

Should have scored greater than 50% in the YPSE

These are the loyalty registrations.

ii

In all the above statements, the term admission would mean that the student would be deemed admitted into HCL Career Development Center only if he/she has paid the first DP (Down Payment) completely. Please refer Appendix A for exact amount.

All these lists would be announced by HO Authorized personnel only.

In case the student in “Selected” list fails to take admission by 28 th of August, 2010, the opportunity would be given to the “Wait-listed” candidate. The last date

of the price benefit is 30th August, 2010 for all categories of students.

1 A candidate registering before 24th of August would get 10% scholarship

and in case he/she falls under “Selected “ candidates, he/she would get

additional 5% scholarship (i.e. 15% total)

i

Sr.No Table of content Page No

I Title page

II Certificate

III Acknowledgement

IV E x t e r n a l G u i d e C e r t i f i c a t e

V Declaration

VI Abstract

VII List of Figures

VIII List of Tables

Ix List of Abbreviations

CHAPTER I

INTRODUCTION

1.1 Executive summary

1.2 Objectives of the study

1.3 Scope of the study

CHAPTER I I

2.1 Literature Review

CHAPTER III

3.1 COMPANY PROFILE

CHAPTER IV

4.1 HHCL CDC Advantage

4.2 Milestone

4.3 Mission

4.4 Project study

4.5 Competitiors analysis

CHAPTER V

5.1 RESEARCH METHODOLOGY

CHAPTER VI

6.1 ANALYSIS AND DISCUSSION

CHAPTER VII

7.1 FINDINGS

7.2 SUGGESTION

7.3 CONCLUSIONS

BIBLIOGRAPHY

APPENDIX

List of Figures

page no-23-HCL Range of Products – Our Areas of Expertise page no:-28-HCL CDC Advantage

page no:-29- Global Education Alliances page no:-33-Placement In the Industry

List of Tables

page no:-20-COMPANY PROFILE

page no:-36-product Price

List of Abbreviations

CDC- Career Devlopment CenterMCSE –Microsoft certifiedsoftware engineerCCNA –Cisco certified networkassociateRHCE –Red hat certified Engineer

CHAPTER I

Introduction

Executive summary

HCL Career Development Centre or CDC is an initiative that enables individuals to benefit from HCL expertise in the space and become Industry ready IT professionals. HCL is an IT company and it is an Indian company and it produce computers & laptop.HCL CDC is the subsidy of the HCL LTD that’s growing in service sector. HCL CDC provides the training to students & employees in the field of Hardware, Software, Networking and Telecommunication.Sales promotionThe Main objective of sales promotion is to boost the sales of a product by creating demand, i.e. both consumers demand as well as trade demand. It improves the performance of the middle man and act as a supplement to advertising and personal selling.The hcl.cdc using different sales promotion these are:-Point of Purchase,Trade Show,Free Sample,Coupon,Bonus,Contest

OBJECTIVE AND SCOPE OF STUDY

1. To find out the ways to counter competitors and increase the market share..

2. To do the competitive analysis.

3. To find out the current market share.

4. To understand ground reality of a industry.

5. To understand marketing strategy in Competitive Market.

THEORETICAL BACKGROUND

Marketing

“The Process of planning and executing the conception, pricing promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goal.”- American Marketing Association

Marketing management is analysis planning, implementation and control of programs designed to create, build, maintain mutually beneficial exchanged and relationship with target market for the purpose of achieving organizational goal.-Philip Kotler

Promotion:-

Promotion represents all of the communications that a marketer may use in the marketplace. Promotion has four distinct elements: advertising, public relations, word of mouth and point of sale. A certain amount of crossover occurs when promotion uses the four principal elements together, which is common in film promotion. Advertising covers any communication that is paid for, from cinema commercials, radio and Internet adverts through print media and billboards. Public relations are where the communication is not directly paid for and includes press releases, sponsorship deals, exhibitions, conferences, seminars or trade fairs and events. Word of mouth is any apparently informal communication about the product by ordinary individuals, satisfied customers or people specifically engaged to create word of mouth momentum. Sales staff often plays an important role in word of mouth and Public Relations .

Promotion is one of the four elements of marketing mix (product, price, promotion, distribution). It is the communication link between sellers and buyers for the purpose of influencing informing, or persuading a potential buyer's purchasing decision.

The following are two types of Promotion:

Above the line promotion: Promotion in the media (e.g. TV, radio, newspapers, Internet, Mobile Phones, and, historically, illustrated songs) in which the advertiser pays an advertising agency to place the ad

Below the line promotion: All other promotion. Much of this is intended to be subtle enough for the consumer to be unaware that promotion is taking place. E.g. sponsorship, product placement, endorsements, sales promotion, merchandising, direct mail, personal selling, public relations, trade shows

The specification of five elements creates a promotional mix or promotional plan. These

elements are personal selling, advertising, sales promotion, direct marketing, and publicity. A promotional mix specifies how much attention to pay to each of the five subcategories, and how much money to budget for each. A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image. Fundamentally, however there are three basic objectives of promotion. These are:

1.) To present information to consumers as well as others.

2.)To increase demand.

3.)To differentiate a product.

SALES PROMOTION

Sales Promotion refer to those activities (Other than Advertising personal selling and publicity) which stimulate market Demand for product through short term incentives which are Essentially temporary and none recurring in nature sales promotion Technique builds bridge the product and the consumer.As an activity taken out to boost the sales of a product it can Include a host of activities like running advertising campaign, handling public relation activity, distribution of free sample, offering free gifts, conducting trade fairs, exhibitions and competitions, offering temporary price discounts, launching door to door selling and telemarketing.

OBJECTIVES OF SALES PROMOTION

The Main objective of sales promotion is to boost the sales of a product by creating demand, i.e. both consumers demand as well as trade demand. It improves the performance of the middle man and act as a supplement to advertising and personal selling. The Sales promotion also helps in achieving the following purpose

1) Encourage the customers to try a new product.2) Attract new customers.3) Encourage the customers to use the product or service and make them brand loyal.4) Counter a competitor’s promotional activities.5) Increase the sales during the slack period.6) To improve the public image of the firm and the product.7) To provide the knowledge about product

METHOD OF SALES PROMOTION

a) Method of Sales

b) Promotion

c) Point of Purchase

d) Trade Show

e) Free Sample

f) Coupon

g) Bonus

h) Contest

i) Demonstration

j) Price cut Offer

Trade Show:

It Consists of Display & Demonstration of product in a stall in Exhibition organized by the manufacturers & traders-Associations.

Free Sample :

This involves distribution of products/ services at free of Cost.

Coupons:

A coupon is a certificate which entitles its holder to a specified saving discount or gift on the purchase of a particular product.

Price Cut offer:

Price Cut offer is an Offer to get the Product at Price lower than the Normal Selling Price.

According to target market we use these activities:

There are seven main aspects of a promotional mix. These are:

Advertising - Any paid presentation and promotion of ideas, goods, or services by an identified sponsor. Examples: Print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, motion pictures, Web

pages, banner ads, and emails.

Personal Selling - A process of helping and persuading one or more prospects to purchase a good or service or to act on any idea through the use of an oral presentation. Examples: Sales presentations, sales meetings, sales training and incentive programs for intermediary salespeople, samples, and telemarketing. Can be face-to-face or via telephone.

Sales promotion - Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples: Coupons, sweepstakes, contests, product samples, rebates, tie-ins, self-liquidating premiums, trade shows, trade-ins, and exhibitions.

Public relations - Paid intimate stimulation of supply for a product, service, or business unit by planting significant news about it or a favorable presentation of it in the media. Examples: Newspaper and magazine articles/reports, TVs and radio presentations, charitable contributions, speeches, issue advertising, and seminars.

Corporate image - The Image of an organization is a crucial point in marketing. If the reputation of a company is bad, consumers are less willing to buy a product from this company as they would have been, if the company had a good image.

Direct Marketing is often listed as a the fifth part of the marketing mix

Exhibitions - are try-outs. You make your product, and let potential buyers try the product, s way, you know directly what people see in your product. The downside, your competitor can see exactly what you are doing.

Marketing management

Marketing Management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Rapidly emerging forces of globalization have compelled firms to market beyond the borders of their home country making International marketing highly significant and an integral part of a firm's marketing strategy. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business' size, corporate culture, and industry context. For example, in a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product. To create an effective, cost-efficient Marketing management strategy, firms must possess a detailed, objective understanding of their own business and the market in which they operate. In analyzing these issues, the discipline of marketing management often overlaps with the related discipline of strategic

planning.

Marketing strategy

If the company has obtained an adequate understanding of the customer base and its own competitive position in the industry, marketing managers are able to make their own key strategic decisions and develop a marketing strategy designed to maximize the revenues and profits of the firm. The selected strategy may aim for any of a variety of specific objectives, including optimizing short-term unit margins, revenue growth, market share, long-term profitability, or other goals.

To achieve the desired objectives, marketers typically identify one or more target customer segments which they intend to pursue. Customer segments are often selected as targets because they score highly on two dimensions: 1) The segment is attractive to serve because it is large, growing, makes frequent purchases, is not price sensitive (i.e. is willing to pay high prices), or other factors; and 2) The company has the resources and capabilities to compete for the segment's business, can meet their needs better than the competition, and can do so profitably. In fact, a commonly cited definition of marketing is simply "meeting needs profitably."

The implication of selecting target segments is that the business will subsequently allocate more resources to acquire and retain customers in the target segment(s) than it will for other, non-targeted customers. In some cases, the firm may go so far as to turn away customers who are not in its target segment. The doorman at a swanky nightclub, for example, may deny entry to unfashionably dressed individuals because the business has made a strategic decision to target the "high fashion" segment of nightclub patrons.

In conjunction with targeting decisions, marketing managers will identify the desired positioning they want the company, product, or brand to occupy in the target customer's mind. This positioning is often an encapsulation of a key benefit the company's product or service offers that is differentiated and superior to the benefits offered by competitive products.

Implementation planning

After the firm's strategic objectives have been identified, the target market selected, and the desired positioning for the company, product or brand has been determined, marketing managers focus on how to best implement the chosen strategy. Traditionally, this has involved implementation planning across the "4Ps" of marketing: Product management, Pricing (at what price slot do you position your product, for e-g low, medium or high

price), Place (the place/area where you are going to be selling your products, it could be local, regional, country wide or International) (i.e. sales and distribution channels), and People. Now a new P has been added making it a total of 5P's. The 5th P is Politics which affects marketing in a significant way.

Taken together, the company's implementation choices across the 4(5)Ps are often described as the marketing mix, meaning the mix of elements the business will employ to "go to market" and execute the marketing strategy. The overall goal for the marketing mix is to consistently deliver a compelling value proposition that reinforces the firm's chosen positioning, builds customer loyalty and brand equity among target customers, and achieves the firm's marketing and financial objectives.

In many cases, marketing management will develop a marketing plan to specify how the company will execute the chosen strategy and achieve the business' objectives. The content of marketing plans varies from firm to firm, but commonly includes:

An executive summary Situation analysis to summarize facts and insights gained from market research and

marketing analysis The company's mission statement or long-term strategic vision A statement of the company's key objectives, often subdivided into marketing

objectives and financial objectives The marketing strategy the business has chosen, specifying the target segments to

be pursued and the competitive positioning to be achieved Implementation choices for each element of the marketing mix

Distribution

Physical distribution (or place) is one of the four elements of the marketing mix. An organization or set of organizations (go-betweens) involved in the process of making a product or service available for use or consumption by a consumer or business user.

DIRECT SELLING PROCESS ADAPTED FOR CUSTOMERS

Prospecting for evaluating the potential customer-It is a process of finding and evaluating potential customer. I identified if the potential customer has the ability, willingness and authority to buy the product.

1) Generating leads- A sales lead can be in the form of an individual or an organization that might need or buy the company’s product.

2) Identifying organization- A prospect is a person In the organization that indicates need for a product

Approach –

In this stage I made an initial contact with the potential customer and tried to find out his

needs.

Presentation –

It is the most important stage in the sales process. The aim of my presentation is to attract the prospect’s attention, stimulate his interest and stir a desire for the product, so that he takes appropriate action. The main aim is to communicate the product’s benefits effectively to the prospect and convince him to purchase the product. I not only spoke about the benefits the customer is looking for, but also convinced him about the additional benefits of the product.

Handling Objections -

I clarified the doubts or objections that the customer had.

Closing – In this stage I asked the potential customer to make the purchase.

Follow up –

It was my last stage wherein I aimed to develop a long-term relationship with the customer.

Marketing mix

The four main fields of the Marketing mix.

The term "marketing mix" was first used in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea one step further and coined the term "marketing-mix". A prominent marketer, E. Jerome McCarthy, proposed a 4 P classification in 1960, which has seen wide use. The four Ps concept is explained in most marketing textbooks and classes.

According to four p”s we do promotion activities

a. Productb. Pricec. Placed. Promotion

COMPANY PROFILE

In 1976, Shiv Nadar, quit an executive job with Delhi Cloth Mills (DCM) along with five of his friends (Arjun Malhotra, Subhash Arora, Badam Kishore Kumar, T.V Bharadwaj & Arun Kumar H) to start a new company, Microcomp Limited. The focus of the company was design and manufacturing of scientific calculators. The venture provided its founders money to start a company that focused on manufacturing computers. The company was renamed as Hindustan Computers Limited (HCL) and received support from the Uttar Pradesh government to setup their manufacturing in Noida.

In 1981, NIIT was started to cater to the increasing demand in computer education. By early 2000s, Nadar divested his stake in this venture The HCL Enterprise is one of India's largest electronics, computing and information technology company. Based in Noida, near Delhi, the company comprises two publicly listed Indian companies, HCL Technologies and HCL Infosystems.

HCL was founded in 1976 by Shiv Nadar, Arjun Malhotra, Subhash Arora, Ajai Chowdhry, DS Puri, & Yogesh Vaidya. HCL was focused on addressing the IT hardware market in India for the first two decades of its existence with some sporadic activity in the global market.

On termination of the joint venture with HP in 1996, HCL became an enterprise which comprises HCL Technologies (to address the global IT services market) and HCL Infosystems (to address the Indian and APAC IT hardware market). HCL has since then operated as a holding company.

Type

Public

BSE: 500179

BSE: 532281

Industry IT Services

Founded August 11, 1976

Headquarter

s

Delhi metropolitan area

Noida, India

Key people Shiv Nadar, Founder-Chairman and

Chief Strategy Officer, HCL

Technologies

Roshni Nadar, CEO HCL Corp.[1]

Ajai Chowdhry - Founder-Chairman

and CEO, HCL Infosystems , Vineet

Nayar - CEO, HCL Technologies.

Jagadeshwar Gattu- Vise President

of HCL.

Revenue ▲ US$5.0 billion (2009)

Employees 62,000+ (2010)

Website HCL.in

HCL Technologies is a global IT Services company headquartered in Noida, a suburb of Delhi, India led by Mr Vineet Nayar, HCL Technologies, along with its subsidiaries, had consolidated revenues of US$ 5 billion, as of 2010, and employed more than 60,000 workers. HCL offers services including software-led IT solutions, remote infrastructure management, Engineering and R&D Services and BPO. The company provides services across industries including Financial Services, Retail & Consumer, Life Sciences & Healthcare, Aerospace & Defense, Automotive, Telecom and Media, Publishing and Entertainment, amongst others. HCL’s key services include:

Custom Application Services Enterprise Application Services Enterprise Transformation Services Infrastructure Management Engineering and R&D Services Business Processing outsourcing

Swot analysis

Strength: -

a. Brand name b. quality of educationc. Placement record

Weakness: - a New in this field b. Less experience faculty c. Less proper coordination with employee d. Less strength of marketing team

Opportunity:-1. It Industry is booming at fast rate every year.2. Increasing consumer awareness about It education. 3. Tremendous demand of it professional in India.4. Tie ups with various companies enable to extract their core competencies.

Threats:-

a. Lots of player in this field.b. High course price.c. Less number of jobs in market.

Milestones

1976 - HCL (Hindustan Computers Limited) is created.

1977 - Forms distribution alliance with Toshiba for copiers and notebooks

1978 - Developed the first indigenous Microcomputer

1988 - Development of fine-grained multiprocessor Unix operating system

1986 - HCL becomes the largest IT company in India

1989 - HCL America is created with Sanmina SCI as its manufacturing partner.

1991 - Entered into a partnership with HP to form HCL HP Limited. Developed a custom Multiprocessor Unix for HP

1994 - Tied up with Nokia for mobile phone distribution and Ericsson for telephone switch distribution.[3]

1996 - Partnership with HP ends.

1997 - HCL's R&D division is spun off as HCL Technologies [4]

2001 - HCL BPO is created.

2006 - HCL cdc is created

HCL Range of Products – Our Areas of Expertise

ABOUT HCL cdc

HCL cdc. Dominates the IT space as a leader 58000 gifted professionals, a colossal US $5.0 billion turnover an international presence in 19 countries,and most impotently, a deep- rooted commitment to innovate makes it a true technology giant. As the fountainhead of the most significant pursuit of human mind, HCL believes only a leader can transform me into a leader HCLcdc. Is an initiative that enables individuals to be benefit industry readyIT.

Opportunities and beyond:

HCL takes students to the core of IT fundamentals and the most advanced cutting problems. Its course modules are structured to give me the best of both worlds, academic and hands-on. Whether any body are beginner or a working professional, HCLcdc. Can make a difference to our learning curve and there by to our curve.

Empowering students to bring out the best :

As the fountainhead of the most significant pursuit of human mind (IT), HCL, strongly believes “only a leader can transform me into a leader “HCLcdc. Is a formalization of this

experience and credo which has been perfected over three decades? it is an initiative that enables aspiring individuals to benefit from HCL’s longstanding expertise in the space and become industry ready IT professionals.

Vision statement

“To create industry ready professionals “

Mission statement

To provide world-class information technology and services in order to enable our customer to serve their customer better.

Core Values

Nothing transforms life like education.I shall honor all commitmentsI shall be committed to Quality, Innovation and growth.I shall be responsible corporate citizens.

About HCL CDC

Introduction

HCL Career Development Centre or CDC is an initiative that enables individuals to benefit from HCL expertise in the space and become Industry ready IT professionals. HCL dominates the IT space as a leader. 45,000 gifted professionals, a colossal US $4 Billion turnover, an international presence in 17 countries, and most importantly a deep-rooted commitment to innovate, makes it a true Technology Giant. HCL CDC career program equips a student to meet emerging industry challenges with finesse and ease. Opportunities to grow with HCL CDC are limitless, catapulting a student to high level controlling positions in Mega Corporates. With top HCL professionals as the trainers, customised career programs, hands on experience, state of art infrastructure and world class training program the student's career graph is bound to follow a steep rise.  HCL CDCs provide specially designed courses in high-end software, hardware and networking integration to groom students into industry-ready professionals. HCL CDCs also offer placement support to all their students who excel in their academics and display a remarkable performance during the course.

As the training arm of HCL Infosystems, HCL Career Development Centre (CDC) carries forth a legacy of excellence spanning across more than three decades. HCL CDC is an initiative that enables individuals and organisations to benefit from HCL's deep expertise in the IT space.

Among the fastest growing IT education brands in India, HCL CDC offers a complete spectrum of quality training programs on software, hardware, networking as well as global certifications in association with leading IT organizations worldwide.

Quality at HCL CDC

"We shall develop and Impart Industry relevant ICT Education to meet the requirement of customers, Industry and society by continually updating technology content and improving our processes"

Certification of quality standards

"In its pursuit of excellence", the company has developed a quality management system in line with ISO 9001:2000 standards.

Business Excellence Initiatives

The organization follows a framework developed by EFQM (European Foundation for Quality Management). Organization policies and strategies are aligned with EFQM Model. The "Quest of Excellence" is taken as a mission which drives the quality of Training Delivery and associated services.

Advantage of HCL CDC

At HCL cdc, we pride upon the fact that our training programs provide students with a sustainable competitive edge that not only helps them secure the initial placement but rather remains as an asset throughout t heir career span. 01 Learn industry nitty-gritty from Top HCL professionals02 Customized and industry specific career program. Hands on experience03 After HCL CDC certification leave behind your placement worries!

HCL CDC Advantage

HCL HeritEdge=> HCL cdc combines our heritage of excellence with cutting-edge IT expertise across multiple IT domains.

ISO 9001:2000 Certification=> Our students share the benefit of ISO 9001:2000 certified training practices and procedures. Must have a attitude and be a self starter. The right candidate will progress really fast within the organization.

Cutting-Edge Courseware=> Our courseware is designed and developed in consultation with seasoned IT professionals and is continuously updated as per the changing industry trends.

Global Alliances=> Through partnership with leading technology companies including Microsoft, Oracle and Red Hat, HCL cdc conducts certification programs in software, system and network administration offering you a distinct edge in the job market.

International Recognition=> All our training programs is backed by HCL successful brand image that is well recognized all across the world.

Hands-on Training=> We place major emphasis upon the application and practical training aspect of IT training to make the students industry-ready from day one.

Widespread Network=> HCL cdc has set up premier IT Training centres across the geography of India and the network is growing at a rapid pace with ambitious global expansion plans on the anvil.

100% Placement Record=> Our dedicated team of placement professionals offers employment support through regular interface with the industry. CDC prides upon a 100% placement record with students having been placed in leading organisations in the IT/non-IT space.

.

How hcl cdc different between other institute?

Undergoing IT education in India has become quite customary. One can find numerous number of IT institutes in the market. With the emerging trend of IT study in the country, IT training centers have been mushrooming in India over the years. IT sector provides the most advanced career option for various job seekers and expert and which is why IT education in India has become an important study option for maximum number of students in the country.

As an IT aspirant, one has to choose the right IT institute of his choice and get enrolled there. When it comes to a particular IT training institute a lot of questions come up upon students minds. What bothers them particularly is whether they will avail of quality training program, placement assistance, hands on training experience etc. HCL CDC as an IT training center caters to all these queries of IT students. The training center has designed and developed a unique IT study program for students who have a key .Interest in IT and computers.

HCL cdc has differentiated itself from other IT training institutes in India by imparting an exceptional IT training program to its students. HCL cdc students hold a prestigious badge as compared to other students from other IT training institutes. This is because HCL cdc imparts IT study in a much technologically advanced mode. HCL cdc team keeps on updating the latest technology content and tools so that its students avail of the best hands on training experience during their training period.

HCL cdc is one of the top computer institutes in India which provides the right and targeted IT study programs to IT aspirants. After getting trained at HCL cdc it is not a tough task for an individual to get a job in any IT or Non IT sector. The cdc also provides facilities for placement assistance to its students. Those students with an exceptional skill or proficiency get offer letters from various blue chip companies even before course completion.

HCL cdc believes in producing only the best IT professionals who can easily fit in any high-ranked IT company. This is the reason why HCL cdc has devised, designed and developed the most relevant IT study program for its students. HCL cdc team also keeps improving its process so that they suit and adapt well with the changing market scenario.

Through continuous efforts and meticulous methodologies HCL cdc has proven itself as one of the most reputed IT training institutes in India which impart the most relevant IT training to the burgeoning number of IT students in the country.

HCL Alliances and Partnerships

To provide world-class solutions and services to all our customers, they formed Alliances and Partnerships with leading IT companies worldwides HCL Info systems has alliances with global technology leaders like Intel, AMD, Microsoft, Bull, Toshiba, Nokia, Sun Microsystems, Ericsson, VIDIA, SAP, Scan soft, SCO, EMC, Veritas, Citrix, CISCO, Oracle, Computer Associates, Red Hat, In focus, Duplo, Samsungand Novell. To provide world-class solutions and services to all our customers, we have formed Alliances and Partnerships with leading IT companies worldwide. HCL Infosystems has alliances with global technology leaders .These alliances on one hand give us access to best technology & products as well as enhancing our understanding of the latest in technology. On the other hand they enhance our product portfolio, and enable us to be one stop shop for our customers

What HCL CDC offers ?

HCL HeritEdge Cutting-Edge Courseware Global Alliances International Recognition Hands-on Training Flexible Training Options Widespread Network Professional Employment Support Life-Long Alumni Support

The HCL HeritEdge – Overall Readiness Soft-skills

Call Handling, Personality Development and English Speaking / Communication Enhancements

Management IT Asset Inventory Management Call Management Services Business Management Service Centre Audits

Experience 200 Hours of Industrial Exposure

Optional Involvement Visit to HCL Manufacturing Plant Visit to HCL Centre for Excellence During Course Internship for 5 Months (1st and 2nd Year – 2 Months, 3rd Year

– 1 Month)

Global Education Alliances

Enterprise Learning Solutions

Our Placement In the Industry

Government Training

Placements @ HCL

More Placement Partners

Target market of HCL cdc

10+ students

12+students

Under graduate students

Companies’ employees

Product of HCL CDC

HCL is an IT company and it is an Indian company and it produce computers & laptop.HCL CDC is the subsidy of the HCL LTD that’s growing in service sector. HCL CDC provides the training to students & employees in the field of Hardware, Software, Networking and Telecommunication.

Hcl cdc courses

To join the pampered tribe of IT wiz kids, the Career Development Centre or CDC offers a number of industry relevant courses.

○ MCSE –Microsoft certifiedsoftware engineer○ CCNA –Cisco certified networkassociate○ RHCE –Red hat certifiedEngineer

To provide world-class solutions and services to all our customers, we have formed Alliances and Partnerships with leading IT companies worldwide. HCL Infosystems has alliances with global technology leaders . These alliances on one hand give us access to best technology & products as well as enhancing our understanding of the latest in technology. On the other hand they enhance our product portfolio and enable us to be one stop shop for our customers.

Structured program provide by HCL cdc

HCL Certified Enterprise Engineer (HCE+)

HCL Certified Network Engineer (HCNE)Advance Networking

Network Technology and Devices

System Engineer

Linux Administrator

HCL Certified Software Engineer (HCSE Dot NetTrack)

HCL Certified Software Engineer (HCSE JavaTrack)

HCL Certified Software Engineer (HCSE OracleDeveloper Track)

Implementing Windows Application usingVB.Net

Implementing Windows Application usingC#.Net

Core Java 1.5

Advance Java 1.5

Basics of IT Hardware

MS Office

C

C++

HTML

Internet and Mail

HCL Certified Service Pro (HSPro)

Price

Sr. no.

Course Duration Amount

Lump sum amount Installment amount

1. HCE 600 hrs. 55000 58000 2. HCEA 240 hrs. 30000 33000 3.

HCEA+HCEP 480 hrs. 60000 66000

4. HCEA+HCEP+HCES

720 hrs. 90000 99000

5. HCEA+HCEP+HCES+HCEE(HCE+)

960 hrs. 120000 132000

6. HCSP With Foundation

500 hrs. 46000 50000

7. HCNA 300 hrs. 35000 40000 8.

HCNA+HCNP 600 hrs. 72000 80000

9. HCNP(Upgrade from HCNA)

300 hrs. 36000 40000

10. Upgrade from HCNA to (HCNP+HCNE)

600 hrs. 72000 80000

11. HCNA+HCNP+HCNE

900 hrs. 105000 120000

12. HCNE(Upgrade) from HCNP

300 hrs. 36000 40000

13. HCP with out of foundation

400 hrs. 40000 44000

14. HCSA 400 hrs. 47500 51440 15. Basic H/w 100 hrs. 10000 NA 16. Adv.

Networking 80 hrs. 8000 NA

17. System Engineer (SE)

150 hrs. 18000 20000

18. Network & Devices

50 hrs. 10000 NA

19. SECURITY 50 hrs. 8000 NA 20. Exchange

Server 40 hrs. 5000 NA

21. HCSE(JAVA)

320 hrs.

32000 36000

22. HCSE(.NET)

320 hrs.

32000 36000

23. HCSE(ORACLE Developer)

320 hrs

40000 44000

24. HCSE( ALL track Combo)

640 hrs.

87520 90500

25. C & C++ Techniques

40 hrs. 5000 NA

26. Oracle Certified Prof.- DEV

160 hrs.

24000 26000

27. Adv. JAVA 80 hrs. 9000 NA

Sr.no Courses Duration Amount (lumsum)

Installment (amount)

22 C 20 3000 NA23 C++ 20 3000 NA24 M.S.Office 40 4000 NA25 SQL 40 6000 NA26 PLSQL 40 6000 NA27 FORM & REPORT 80 12000 NA28 ORACLE 10G DBA 120 30000 3300029 HCSS IBM STORAGE 160 30000 3200030 HS PRO 80 12000 NA31 SDF 24 6000 NA32 ETHICAL HACKING 16 2000 NA33 160hrs PTDNET 160 12000 NA34 160Hrs PT JAVA 160 12000 NA35 OCP ADMIN 80 12000 NA36 MS-OFFICE 40 1499 NA37 SECURITY 50 8000 NA38 SMART KIDZ 60 5000 NA39 RHCE 32 3500 NA40 MCSE EXCHANGE TRACK 150 18000 2000041 EXCHANGE SERVER 2007 40 7000 NA42 SYSTEM ENGINEER UPGRADE 60 8000 NA43 LINUX NETWORK ADMIN

&SECURITY40 5000 NA

44 Installing &configuring window 7 32 7500 NA45 LINUX SYSTEM ADMIN 70 10000 NA46 WINDOW –VISTA 32 3000 NA47 Embedded systems-8051 240 20000 22000

Competitors of HCL cdc

In domestic market HCL cdc has many competitors Some small players also has competition in IT education sector.

These are the competitors of HCL cdc :-

a. G.Tb. IIJTc. NIITd. IIHTe. JET KING

RESEARCH METHODOLOGY

SAMPLE SIZE

Sample size for the research is fixed. It counts to 100.. That is the HCL companies and corporate selling and feed of HCL in comparison between other IT sectors

MY OWN WORKS

These are the places where we did our activities

PLACE :- BHUBANESWAR,CUTTACK a. UTKAL UNVERSITYb. RAVENSHAW UNVERCITYc. TRIDENT COLLEGEd. SRUSTY COLLEGEe. CILICON COLLEGE Nf. COLLEGE OF ENGENERING BHUBANESWARg. KOUSTAV COLLEGEh. AJAYA BINIAK COLLEGEi. CHUDWAYAR COLLEGEj. AKAMRYA COLLEGEk. R.D.WOMANS COLLEGEl. TINGI COLLEGEm. MITS COLLEGE

RESEARCH PROBLEM

HCL Corporate selling and feedback and market share of HCL and compared to

other IT companies.

The business of HCL and the company through its researchers wants to know

the potential in order to expand and retain its market share.

Research Design

Determined the Information Sources: The researcher gathered data through

secondary sources.

PRIMARY DATA is collected through questionnaire, search and research

through place where today's computer has been mostly used.

SECONDARY DATA is being search sites like magazines, newspapers,

journals, websites and the data has been collected through other approaches.

DATA COLLECTION

The researcher collected information through the official websites, magazines and

journals.

DEVELOPED THE RESEARCH FRAME:

This included deciding upon various aspects for the project on which the entire

research is based. The research frame included:

NATURE OF STUDY

The project on which the researcher worked is descriptive and inferential in nature.

DATA SOURCES

The researcher took the help of both primary as well as secondary sources. Secondary

sources being interaction with various IT people of the selected and has been chosen

for the research by the researcher. Secondary sources are being the internet as the

medium and the official sites of the companies of IT sectors and corporate selling and

feedback of HCL.

INSTRUMENT USED

The researcher for the research used a Questionnaire cum Schedule for market research

for both the segments horizontal and vertical. The Questionnaire was prepared by the

researcher and Schedule was provided by the company in which the researcher did its

research report.

FINDING

Data reduction Graphical representation

Q.1. Which IT institute do you like?

a) NIIT

b) HCL cdc

c) IIHT

d) GT

e) IIJT

f) JET KING

a) NIIT:-18%

b) HCL cdc:-30%

c) IIHT:-13%

d) GT:-7%

e) IIJT:-12%

f) JET KING:-20%

Q.2. Which course do you like of HCL cdc ?

a. MCSE –Microsoft certified Software engineerb. CCNA –Cisco certified network Associatec. RHCE –Red hat certified Engineer d. Advance Networking

a) MCSE –Microsoft certified Software engineer:-25%b) CCNA –Cisco certified network Associate:-37%c) RHCE –Red hat certified Engineer :-16%d) Advance Networking:-22%

Q.3. Why do you like HCL cdc ?

a. Brand name b. Placementc. Infrastructured. Quality of study

a) Brand name :-30%b) Placement:-20%c) Infrastructure:-15%d) Quality of study:-35%

Q.4. How did you know about HCL cdc ?

a. News paper

b. Friendsc. Brochured. Hand bill

News paper:-30%Friends:-30%Brochure:-18%Hand bill:-22%

Q.5. According to you which offer is useful for you?

a) Discountb) Couponc) Bank loand) others

Discount:-18%Coupon:-12%Bank loan:-64%

others:-6%

Q. 6. How do you grade them according to their sales promotion activity?

a. Poor b. Fair

a. Poor:-20% b. Fair:-80%

Q.7. Why had you specifically chosen HCL cdc only?

a. Quality b. Pricec. Brandd. Other

a. Quality :-33%b. Price:-22%c. Brand:-44%d. Other:-1%

Q.8. Which medium do you like the most in which company contact to you?

a. Hand billingb. Road showc. Seminar d. Area campaigning

Hand billing:-23%Road show:-1%Seminar :-35%Area campaigning :-41%

Q.9. Which course would you prefer long term or short term?

a. Long termb. Short term

Long term:-40%Short term:-60%

Q.10. Which timing would you prefer for courses?

a. Morning b. Eveningc. Noon d. Night

Morning:- 35%Evening:-47%Noon :-17%Night :-1%

QUESTIONNIRE

Q.1. Which IT institute do you like?

a. NIIT

b. HCL cdc

c. IIHT

d. GT

e. IIJT

f. JET KING

Q.2. Which course do you like of HCL cdc ?

a. MCSE –Microsoft certified Software engineerb. CCNA –Cisco certified network Associatec. RHCE –Red hat certified Engineer d .Advance Networking

Q.3. Why do you like HCL cdc ?

a. Brand name b. Placementc. Infrastructured. Quality of study

Q.4. How come know about HCL cdc ?

a) News paperb) Friendsc) Brochured) Hand bill

Q.5. According to you which offer is useful for you?

e) Discountf) Coupong) Bank loanh) Others

Q. 6. How do you grade them according to their sales promotion activity?

a. Poor b. Fair

Q.7. Why you had specifically chosen HCL CDC only?

a. Quality b. Price c. Brand d. Other

Q.8. Which medium do you like most in which a company contacts to you?

a. Hand billingb. Road showc. Seminar d. Area campaigning

Q.9. Which course would you prefer long term or short term?

a. Long term (2years)b. Short term (3months to 6months)

Q.10. Which timing would you prefer for courses?

a) Morning b) Eveningc) Noon d) Night

ANALYSIS AND DISCUSSION

The findings of the project are as follows:

1. During my survey well asking that which IT institute do you prefer then out of 100 Customer 30% said that they will prefer HCL cdc. The reason which is given by them is HCL cdc is one of the good brand in IT firm & by joining HCL there placement got secure.

2. As HCL cdc is providing major type of courses which I have surveyed the area of interest which I find out of student more towards CCNA. Which is one of the hardware courses the reasons behind that is most of the student are mainly concern with hardware or they may be having a degree or diploma in software which is provided by many other institute.

3. When I asked from the student why they like HCL cdc then most of them had answered that they will get a quality instead of quantity in HCL which is later on followed by brand name because the student know that HCL company is known to everyone & is very much obvious that the courses which provided by HCL will be quality oriented.

4. During my survey related to its awareness amongst student most of the student replied they get the information related to HCL cdc is mainly through newspapers and broachers. As one of the new courses so most of the students are not aware of these courses so because of very few students can able to know about the courses to their friends.

5. As HCL is providing various facilities like discount coupons, Bank loans so where asking which offer is beneficial to students most of them i.e. almost 64% is said that they will prefer opt for Bank loan instead for discount and coupon the reason which is got is most of them were having the perception that they will go for loan it will be the responsibility of HCL to provide the job.

6. The promotion activities of HCL were graded as fair by 80% of the students because for its facility of loan brand name and courses that is offered.

7. Well I curiously asked for most of the students that why they are choosing the HCL cdc the answer which I got very much similar which I expected most of them choosing HCL cdc because HCL having brand and good reputation in the market. The marker apart from its quality and price.

8. Company was doing various promotional activities like Hand Billing, Road shows,Seminar and area campaign but where asking which was the most prefer by the students 41% said that area campaign is one of the best way to contact with them 35% were agreed for seminar and 23% for Hand billing this is so because area campaign the way by which most of the students weather he is from college or school going or road side one can able to know what exactly HCL cdc offering them which is not fulfill by seminar or hand billing in a satisfactory position.

9. After asking which courses mostly preferred by the students the answer which I got is majority for short term courses which is having duration of six month or one year minority were asking long term courses which is having duration of two year. This is so because the majority of students which I surveyed were doing job so they mostly preferred short term courses over within six month and one year.

10. Lastly I asked that which timing is mostly suits them 47% said that evening is most suitable for them as I have said earlier that most of them doing job so they don’t want to hamper their job for this course but as this course was really suited to them they really want to do it as a part time courses.

Swot analysis

Strength: -

a. Brand name b. quality of educationc. Placement record

Weakness: - a New in this field b. Less experience faculty c. Less proper coordination with employee d. Less strength of marketing team

Opportunity:-a. It Industry is booming at fast rate every year.b. Increasing consumer awareness about It education. c. Tremendous demand of it professional in India.d. Tie ups with various companies enable to extract their core competencies.

Threats:-

a. Lots of player in this field.b. High course price.c. Less number of jobs in market.

Conclusion

“Excellence has always been achieved by those who dared to believe thatSomething inside them was superior to circumstances. So believe in yourselfand try your level best”.By, SUKANTA PARIDA

This phrase says it all. It is truly inspiring that one must believe in what one is doing and standby your decision and work hard towards it, so that you may achieve excellence.

Summer internship for any MBA would be an experience by itself, so was it for me.Working to me was something new, as I had not worked anywhere else before. But this voyageof internship taught me a lot about my profession as Marketing person.

HCL has given me a platform to work in the corporate and understand the workingpractices in the Education Environment. This internship was like a fresh start for my carrier, thelearning which I have undertaken here will stay along with me through my journey of working.My experience working as a trainee was tremendous. I got to understand & learn how a BigEducation Hub Company works. I got to understand the marketing process & its variousFunctionalities. At HCL cdc I had the opportunity to learn about the Market PromotionStrategies. My Interns were basically focused on how to promote the different Hardware,Software & Networking courses provide by HCL cdc to the students. I learnt various aspects ofthese strategies.

After my tenure of working here has benefited me a lot and has given me confidence in my ownwork and decisions. My experience here was more than my expectation. The work environmentwhich I was not use to was made very friendly by my Mentor Mr. VENKET RAMAN TRIPATHY. And Iwould remember his help which he provided me during my tenure of internship.

RECOMMENDATIONS

1. HCL cdc needs to advertise more and spend more on ‘Above the line activities’. This will increase popularity of the brand of HCL cdc.

2. Prices of some of the coursers are match with that of the courses of competitors but prices some of courses are priced higher. So price of some courses are to be reduced to increase number of registrations.

3. Proper follow ups are required at right time. As time lag will put a negative impact on the minds of the customers.

4. A plan made should be executed properly. It should not be diluted by execution of

new plan.

5. Colleges should be approached we it reopens and when they don’t have any kind of exam schedule.

6. I feel that less emphasis is given on Software courses as compared to Hardware andNetworking courses.

7. Regular touch with mass should be maintained in form of journals and publishing in daily News papers and magazines. These will put an impact on consumers mind.

8. Promote its educational products under the brand name of HCL by putting up kiosks and conducting interviews process for interested candidates in job fairs and educating the Candidates about the importance of industry specific HCL certified courses and global Certification programs in their centers.

BIBILIOGRAPHY

For making and complet this project Ihad reffered some books and website,magazines.Websites

1.http://www.Hcl cdc.in/homepage.htm#2.http://www.Niit.com/pages/defaultindia.aspx3. http://www.Iiht.com/site/home.aspx4. http://www.Aptech.com/5. Primary Data Collection:· http://infotech.indiatimes.com/articleshow/18454249.cms· http://www.prdomian.com/companies/M/Microsoft?newsrealeses· http://dqindia.ciol.com/content/top_stories· http://www.equitymaster.com/r-detail

Magazines

Business Line

India Today

Books

Methodology of Research: C.R Kothari

Sales Management, book by HCL CDC.

Marketing Management (13th Edition) A SOUTH ASIAN PERSPECTIVE by Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha.