Sony benelux & social media

Thursday, April 21, 2011

Sony media & sociale media [email protected]

+31647180864@vincente


mailto:[email protected]


Sony media & sociale media [email protected]

+31647180864@vincente




Vincent Everts?


Vincent Everts?


Innovation acceleration

Innovation study trips:2008: China2009: Russia2010: Brazil


Innovation acceleration

Innovation study trips:2008: China2009: Russia2010: Brazil


Tudou.com earlier then YouTube


Tudou.com earlier then YouTube


Social Media

2.0


• Mijn Tools


Videoblogger


Videoblogger

Talk to Me!


• kassa














Opkomstinternet connected TV

bron: GfKThursday, April 21, 2011


2010: 425.000



2010: 425.0002011: 820.0002013: 60%


Apple TV














Cut the cableThursday, April 21, 2011

Cut the cable

1.6 miljoen in 2 yr(1,6% of total)


3D Revolutie?



• Geen verschil tussen passieve of actieve 3D brillen

• Na 8 kijkuren / 5 dagen lang geen negatieve effecten op gezondheid


0%

30%

60%

90%

KijkplezierPresence

Reclame retentieKoop intentie

Reclame liking

+5%

+27%

+15%

+34%

+17%

ESPN 3D World Cup bevindingen

Kijkplezier Aanwezigheid Reclameaandacht

Koopintentie

Reclamegenot

2D 3Dbron: Engadget HD


Power of online Video



YouTube uploadsper minuut


YouTube uploadsper minuut

0

11

22

33

2007 I 2007 II 2008 I 2008 II 2009 I 2009 II 2010 I 2010 II



2 miljard video’s per dag

33 uur video upload per minuut

Bezoekers 15 minuten per dag

2de zoekmachine wereldwijd

In 60 dagen wordt net zoveel geupload als 3 TV kanalen in 60 jaar uitzenden

1 miljard abonneesThursday, April 21, 2011


3 miljoen leden gebruikenauto-share om video’s te delen

1 Tweet levert 7 bezoekers

Video consumptie per dag:Facebook: 46.2 jaarMySpace: 5.6 jaarOrkut: 12.7 jaarHi5: 1.2 jaar


Life of a YouTube video

bron: Silicon Alley Insider


Wat kijken ze?

bron: Frank N. Magid Media Futures 2010: Online videoThursday, April 21, 2011

Multi screen



Gebruiksverdeling

bron: twist 2011Thursday, April 21, 2011

Tijdsbesteding


Welk scherm voor wat?


Aandacht per scherm


Wat kan je niet missen?



bron: Harvard Business Review

Internet junkiesgaan TV redden



De manier waarop we live evenementen bekijken is aan het veranderen



Advertenties tijdenslive evenementenblijken direct een hitte zijn op internet










Interactie met de beelden op iPad?Thursday, April 21, 2011

Statistieken in sport zijn van levensbelang


Live hartslag meten?Het kon al in 1986!













iPhone 4




Make your own company TV Channel


Make your own company TV Channel


www.yubby.comThursday, April 21, 2011


Automatisch zoekenop 30 video netwerken



www.yubby.com

Eerste week:2.000 ingezonden video’s300.000 unieke kijkers







Volg Vincent Everts livein zijn elektrische Leaf

- Live auto lifestats- Live streaming video- Live Google maps- Twitter met bestuurder- Twitter met de auto- Interviews


Volg Vincent Everts livein zijn elektrische Leaf


What are we going to talk about?


time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindle

explained Marketing 2.0 Google Adwords TudouGoogle Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing

Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebaynews resume VMS Google trends

What are we going to talk about?


keynote:/Users/remcobron/Documents/Vincent%20Everts/Vincent%20Everts%20presentatie%202.0/vincente-keynote-versie-2.0.4.key?id=BGSlide-8




























































Web1.0


Web1.0


7


7


7


7


7


How do we spend our time?

4%6%

19%

33%

39%


TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

4%6%

19%

33%

39%

TV RadioInternet NewspapersMagazines


Time & advertisement

Time online: 1,5 h pp/dayOnline adds !500M/yrAdds ! 0,07 pp/h

TV 3 hours/day/userAdvertisement !200M public + !600 commercialadvertisment/hour TV watching ! 0,06

NewsPapers 20 min/day!750M adv revenueAdds ! 2,00 pp/h

Magazines18 m/dayAdvertisement !700Reclame inkomsten: ! 2,50 pp/ph



• $32 billion sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc


Google adwords

•Easy to set-up•Easy to budget•Price per keyword

Also onYouTube



















Complexity is huge! TBG-digital








§









12

IMPACT ON BUSINESS











DELL Case


keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-71






DELL Case








Dell notebooks


Dell notebooks








17


17


17


17



tekst


tekst















Online bestedingen

2010: 9 miljard euro

2009: 7,3 miljard euro

bron: thuiswinkel.org

Web-influenced 48 miljard


ProductinformatieSocial toolsThursday, April 21, 2011

ProductinformatieSocial toolsThursday, April 21, 2011


90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews



Customer service


Customer service



It’s now mainstream!


It’s now mainstream!


“What are you doing in 140 characters”





LondonCalling.mobi


LondonCalling.mobi


LondonCalling.mobi


• s


• s


kindle


Download everything wirelessly

Buy books wirelessly

E-ink technologie reads the best

240.000 titels

30 hours battery & fantastic userinterface

kindle








130


Tablet market in 2014

131


132





SonicView


Playmate

137


Playmate

137


138


139


140


141








148


149


149


News








beta





• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks

WEB 2.0



WEB 2.0



WEB 2.0



WEB 2.0



WEB 2.0



WEB 2.0



WEB 2.0



WEB 2.0


Who talks


Blogs demografie

Bron: Technorati 2008Thursday, April 21, 2011

Blogs demografie


Blogs demografie













Free


Free


Professional


Professional


7 guidelines

1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print


RSSThursday, April 21, 2011

RSS Readers


RSS Readers


http://www.google.nl/ig?hl=nl&source=iglk

http://www.google.nl/ig?hl=nl&source=iglk



Social Networking









Internet is pain!






Communication 2.0


Communication 2.0


Why callvia computer?


It’spersonal!


It’spersonal!


It’spersonal!






Wordprocessing 1951


Wordprocessing 1985


Wordprocessing 1985


Wordprocessing 2008


Wordprocessing 2008




Online collaborationThursday, April 21, 2011

Revisionscompare


Web 2.0 Trend:Co-Creation




49



Social Media

2.0


www.vincente.nl

www.yubby.com

www.interimic.nl

[email protected]

www.twitter.com/vincente

+31647180864

Vincent Everts


http://www.vincente.nl

http://www.vincente.nl

http://www.yubby.com

http://www.yubby.com





Date post:	18-Oct-2014
Category:	Business
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