CEO / Founder

First, A Little Background…

Sony Corporation of America

• SCA is the U.S. subsidiary of Sony Corporation (Headquartered in Tokyo)

• Based in New York, NY

• Sony is a leading manufacturer of audio, video, communications, and information technology products for the consumer and professional markets. – Its motion picture, television, computer entertainment, music and

online businesses make Sony one of the most comprehensive entertainment and technology companies in the world.

Sony Network Entertainment (SNEI)

• Drives vision, strategy and execution for network services across the entire Sony Group

• Offers consumers compelling, connected entertainment experiences across a variety of consumer electronics devices

• A division of the Networked Products and Services Group

• Based in San Francisco, Los Angeles, San Diego

• Brands Include: – PlayStation® Network, Sony Entertainment Network, Music Unlimited and

Video Unlimited

The Challenge

“We’re getting more requests than we can manage. Do you think we need a CMS?”

The SEN Legacy System The painpoints

“CMS” Publishing System • Not a true CMS. Never designed to support required number of

locales/pages

Static Publishing • Systems environments could only support static files

• Frequent releases (2-3 times/week)

Workflow Bottleneck • 30 Stakeholders, 1 Developer/Agency

High Complexity • Rate of complexity increasing exponentially as new locales are being

added

• High probability of errors with compounding logic

The Requirements

The Requirements Getting it right from the start

14 languages

57 countries (Expanding to 75+ countries)

Need support for web, mobile, device sites

2,000+ pages of content

Thousands of products (music, video, games)

Thousands of redirects to support • Geo-IP, A to B, Device-based etc.

15+ Planned Releases per month

Legal pages, press releases, marketing promotions…

A/B Testing

Analytics

Weighing the options… Commercial CMS, Open Source CMS, TYP-03 Huh?”

Commercial CMS Always the first on the table

Advantages:

Brand Recognition • Easier corporate sponsorship

“Less Liability” • If something goes wrong,

there’s someone to hold accountable

“Better” Support • “If I pay for commercial

software, then there must be someone I can call”

Disadvantages:

Higher Costs • Exorbitant licensing & support

costs

New Feature Requests • Proprietary code base

• Extended features costly

Corporate Changes • Mergers, acquisitions,

shutdowns

Open-Source CMS The smarter alternative?

Advantages:

Lower Costs • No licensing fees. Support

costs are generally lower than commercial

Community Support • Organic/viral development

stability

Vendor Transitions • Easier to transition to new

implementation vendor if necessary

Disadvantages:

Less Support • Segmented support

communities

Less Documentation • Generally the case for OS – not

in the case of TYPO3

A Perception Challenge • “We don’t value what we don’t

pay for”

TYPO3 CMS The system of choice

Advantages:

Enterprise Class • Multi-site administration, top-

down publishing, security, etc.

Internationalization • Language localization and

backend interface localization

Extensibility • Framework approach, plug-

ins, add-on modules, configurability

Disadvantages:

U.S. Based Support • Less prominent in U.S. vs.

Europe

Complexity • Typoscript, extension

development, content integration, steep learning curve, etc

Systems Integration • Systems configuration,

Continuous Integration, PHP, etc

The solution Rapid Development & Deployment

Getting it done … on a very tight schedule

Feb 17, 2012: Awarded as TYPO3 Implementation Vendor

6 weeks development & migration • 15 developers & project managers

• Synchronized content during 15 static releases

• Redirect management of over 2,000 redirects

• Scraper functionality to index legal content

• 50+ locales (single/multi page tree)

• Localized product listings (music, video, games)

• Web and mobile versions

2 weeks coordination with IT team • High security setup

• Loadbalancing

• Continuous Deployment

April 17, 2012: Full Relaunch

+

Today Productive, stable platform

Collaborative workflow with multiple agencies using TYPO3 • 50+ content editors/producers; integrated workspaces/workflow

• Working on integration with other Sony group properties

2 weekly releases & real-time publishing • TYPO3 in production on live servers

Country expansion and localization

Content editing and scheduling

Funding innovation • Automated product feeds module

• Redirect management module

• Dynamic imaging module

100 7

12

2700%

TYPO3

CLIENTS

Want to know more?

Global Headquarter: AOE media GmbH Borsigstr. 3. 65205 Wiesbaden Tel.: +49 6122 70707-0 Fax: +49 6122 70707-199 E-Mail: sales@aoemedia.com Web: http://www.aoemediacom