About the Store

Located in Bandra Nice view from outside Full Range of Products Repetitive customer Products are well displayed

Swot Analysis

Strength Location Nice Visibility Celebs Repetitive Buyers Service Centre Loyal Customer Store Staff

Weakness Lack of promotion Low Sales Low Footfall Improper displays of cell phones

Opportunity Potential to become best Gallery Sales can be increased To cover up the in around Bandra

Threats Vijay Sales Chroma Late entry into the market Another Sony centre located within

the range of 2km

Sales reports

Month Sales

January 6167816

February 3950529

March 7597664

April 7095462

May 8200000

Product Wise SalesLCD/LED

MONTH SALES

JANUARY 44

FEBRUARY 30

MARCH 81

APRIL 53

Analysis

May is the highest sales of Rs 8200000

February is the lowest sales Increased in sales by almost 35% as

compared with Jan and May

LAPTOP’S

MONTH SALES

JANUARY 33

FEBRUARY 25

MARCH 43

APRIL 43

CAMERA’S

MONTH SALES

JANUARY 54

FEBRUARY 40

MARCH 59

APRIL 50

HANDYCAM’S

MONTH SALES

JANUARY 14

FEBRUARY 10

MARCH 13

APRIL 20

MOBILE’S

MONTH SALES

JANUARY 10

FEBRUARY 13

MARCH 10

APRIL 21

About the Staff

Very well trained Complete knowledge about the

products Very well connected with the

customers Good personality Good Communication skill

MP3/MP4

MONTH SALES

JANUARY 31

FEBRUARY 24

MARCH 20

APRIL 21

ProductMP3

Features

2GB/4GB memory capacity Zappin Function FM Tuner and Voice/FM Recording

Function Built-in USB for easy drag and drop

transfer of content Quick Charge Technology Available in Four colours i.e

orange,pink,black & red

Reason for low Demand

Outdated looks Memory capacity is very low Consumer doesn’t prefer it USB looks Chinese looks

FEATURES

2.4 (6.0 cm) QVGA LCD Display » Built-in stereo speakers » Clear Audio Technologies 42hrs of long battery life Voice / FM Recording Functions Alarm & Sleep Timer Functions

Drawback

Low memory capacity Outdated looks Consumer doesn’t prefer

Reason’s for Low Sales

Low customer footfall Unawareness about the store Stiff competition from Chroma,

Maple, Vijay Sales etc Lack of promotion