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Sony Products Sony Products Training 2010 1
Sony ProductsSony Products Training 2010g
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BRAVIA
re
Qua
nectiv
tworki
nd
Conv
The The Four Pillars Of BRAVIA
ality
ity
ngvenienc
Picture Quality
ce
ConnectivityDesign
and Convenience
Networking
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Monolith Design
6 Degree TiltDesign
and Convenience
6 Degree Tilt
Xross Media Bar™
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Monolithic Design
Sony's designers had a strong desire to create a television that would be a unique, sculptural object, one that would enhance a room's décor, even before you turn the power on.
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Upward Style w/ 6 degree tilt
Optimal Viewing Comfort with a New BRAVIA StyleOptimal Viewing Comfort with a New BRAVIA Style
5*1 Tilt adjustment offers either fixed 0 degree position or fixed 6 degree upward tilt.
Stand Swivel
Side-to-side rotation of BRAVIA for the best viewingSide to side rotation of BRAVIA for the best viewing angles.
Available on KDL-EX500 series and higher models. Not Available in 60”
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gsize.
Networking
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Movies & TV Shows
Internet Video, Health/Fitness, Tech, Fashion, Travel, Cooking, Music Videos, Movie Trailers, Golf & more
Platform Widgets
Audio Services
EXCLUSIVES
Michael Jackson Early Window Sony Pictures
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6/30/2010P r i v i l e g e d a n d C o n f i d e n t i a l 8
Vision:
SONY Owned Online Service for BRAVIA & Blu-ray in 2010
Provide New User Experiences through Integration of ServicesIntegration of Services & Hardware
ApplicationsppNew Content (HD, 3D….)Promotion etc…
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The Digital Living Network Alliance (DLNA) standard enables compatible PCs to share content across a phome network with compatible BRAVIA televisions.
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Renderer is a feature for playing back photos and videos on a BRAVIA through a PC digital camera or other control device via a
DLNA - Renderer
BRAVIA through a PC, digital camera, or other control device via a home network.
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Connectivity
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Integrated 802.11a/b/g/n Wi-Fi USB Adapter Ready 802.11a/b/g/nWith oneWith one--touch setup (WPS) supporttouch setup (WPS) support With oneWith one--touch setup (WPS) supporttouch setup (WPS) support
UWA-BR100 *
Sold Separately
XBR-HX909, KDL-HX800,KDL EX700 KDL EX40B
XBR-LX900, KDL-NX800,KDL NX700
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KDL-EX700, KDL-EX40BKDL-NX700
Picture Quality
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Edge LED Backlight enables the television to be thinner and sleeker to complement the décor of morethinner and sleeker to complement the décor of more rooms. Compared to fluorescents, the LEDs are also more energy efficient and free from environmentally harmful mercury.
LCD cell *1
DirectDirect--typetype CCFLCCFL EdgeEdge--type White LEDtype White LED
harmful mercury.
Rear Cover
Light Guide PlateDiffusion Plate
SLIM
ReflectionSheet
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CCFL (Cold Cathode Fluorescent Lamp) White LED (Light Emitting Diode)
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The New Dynamic Edge LED in BRAVIA d th i i f d d li htreduces the emission of unneeded light,
raising the contrast and reducing power consumption.
Edge LED
Edge LED
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White LED
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Optical sheet
LCD cell
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Intelligent Dynamic LED achieves a highIntelligent Dynamic LED achieves a high contrast ratio utilizing a small segmented backlight reproduces dark areas for amazing contrast with detailcontrast with detail.
Conventional LED backlit module With Intelligent Dynamic LED
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•Sony's Deep Black Panel achieves high contrast without sacrificing high brightness. g g g•Reduced screen glare, for high-contrast pictures and rich black details, even in bright rooms. •Dramatically reduced diffusion of the backlight, for clearer outlines and more vivid colors. •Clear surface treatment for superb brightness and vivid colors.
Deep Black PanelAntiglare Coated Panel
Sony's Anti-Glare Coating works beautifully. But it slightly diffuses light
Sony's Deep Black Panel maximizes the direct transmission of the LCD
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from the television, reducing brightness.
the direct transmission of the LCD image for superb brightness and contrast.
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The newly structured LCD display panel reduces screen glare and the reflection and refraction of light, for richer and truer d t ili i bl k tdetailing in black tones.
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Did you Know?
On the primetime TV schedule today, 90 percent of the programs shot digitally are shot on Sony'sof the programs shot digitally are shot on Sony s
professional systems.
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What Happens To The Signal gBefore You Get It
The Signal Is Compressed
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BRAVIA Engine™ 2 Technology
Sony’s unique digital picture enhancementSony’s unique digital picture enhancement technology
• Compares to the incoming signal to a “Look UpCompares to the incoming signal to a Look Up Table” from the camera.
• It cleans and restores the signal so the consumer gets the best picture possible.g p p
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A new high-definition video processor offers scintillating high definition picture qualityscintillating high-definition picture quality
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Input
Analyze and optimize every element in every scene
Enhance the contrast to render impressive depth
Colour ReproductionOutline ContrastTexture
Selectively enhance the texture elements which help to render the texture
Reproduce the vividness of the image in the original colour in pleasing
Sharpen the outlines without producing noise. This reproduces a crisp depthhelp to render the texture
in finer detail.original colour in pleasing harmony with sharp outlines.
Output
This reproduces a crisp image.
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OutputXBR-HX900
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Reduce noise by detectingReduce noise by detectingt & i l lt & i l lsource type & noise level source type & noise level
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XBR-HX909
Motionflow™ Technology
Motionflow is a Sony unique algorithm thatMotionflow is a Sony-unique algorithm that reproduces sharp and smoother motion on select BRAVIA LCD HDTVs.• S ’ i “IB R d ti ” l ith d th bl th t• Sony’s unique “IB Reduction” algorithm reduces the blur that
is generated when the original image is captured with a camera.
• Increases the number of video images displayed on theIncreases the number of video images displayed on the screen per second by inserting newly created images in between existing images for clearer, cleaner motion in movies and sports.
• R d th j dd ff t i t d ith 24 b d id• Reduces the judder effects associated with 24p-based video for smoother motion
• Analyzes objects, speeds and movement to create new images for just about any video content (E.g. DVDs and
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images for just about any video content (E.g. DVDs and primetime broadcast programs)
Key Benefit: Delivers smoother motion in fast action movies and sports and a crisper picture
Motionflow PRO 240Hz0/60 sec. 1/60 sec.
Afterimage left
0/120 sec. 1/120 sec. 2/120 sec.
F ft i l ft F ft i l ft
60Hz
Normal Normal
0/240 sec 1/240 sec 2/240 sec 3/240 sec 4/240 sec
New
Few afterimages left Few afterimages left
Normal Normal
New New NewNormal Normal
Line‐based backlight gblinking control
0/240 sec 1/240 sec 2/240 sec 3/240 sec 4/240 sec
Frame‐based backlight blinking
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Black image New Black imageNormal Normal
g gcontrol
EnergyEnergyEfficientEfficientBacklightBacklight
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Day Night
Adjusts brightness to room lighting
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XBR-LX900,KDL-NX800,KDL-NX700
Get a natural looking picture whether you are watching movies late at night or playing video games during the day with an Ambient S th t t ti ll dj t th i t l b d '
Day Night
Sensor that automatically adjusts the picture color based on a room's lighting
Automatically optimizes the color temp. and brightness
Picture quality optimized based on sunlight
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temp. and brightnesson sunlightXBR-HX909,KDL-HX800,KDL-EX700,KDL-EX600,KDL-EX500,KDL-EX40B,KDL-EX400
Eliminate standby power consumption without having to unplug your TV. Simply turn the Energy Saving Switch to off position and g gthe TV no longer draws energy from the power source.
43The drawing is for illustrative purposes only
XBR-HX909,KDL-HX800,KDL-NX800,KDL-NX700, KDL-EX700
Watching
On
Go off for a while Unoccupied for a given time
You can set time to start Picture Off mode appropriately.
a given time
No one is sensed for a given time
Stand-byPicture off
Around 3 m
Detection range
Fov = Around80 degrees
R = Around 3 m
OnReturn back
Step #5 Step #6
Around 80 degrees
OnAround
30 degrees
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KDL-EX700
Face Detection
Distance AlertDetection
Position Control
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XBR-LX900
“3D world created by Sony”
Only Sony can create 3D contents as well as 3D y yproducts.
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Sony Pictures, Sony Computer, Video, Digital Imaging and TV will unite as t l h 3D b ione to launch a new 3D business
3D TV3D TV
3D Movie 3D PC
3D Blu-ray Player 3D Game
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Not only 3D3D--components components but also 3D3D--content !content !!
Sony is the only company with expertise in all
WHY SONY???
Sony is the only company with expertise in all facets of 3D .
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Sony Pictures, Sony Computer, Video, Digital Imaging and TV will unite as t l h 3D b ione to launch a new 3D business
3D TV3D TV
3D Movie 3D PC
3D Blu-ray Player 3D Game
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Not only 3D3D--components components but also 3D3D--content !content !!
Television
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LED BoostSony can precisely control the LED backlight, boosting its output at the exact time the 3D glasses are open, producing a clearer, brighter image through the glasses.3D glasses are open, producing a clearer, brighter image through the glasses.
Conventional BRAVIA with LED Boost
Backlight
Backlight through
3D glasses
LED Boostg
through3D glasses
OffOn On
Picture BrightnessComparison
51BRAVIA With LED BoostLCD 3D TV without LED Boost
High Contrast, High Speed, High Fidelity
Active 3D Glasses
Glasses have been designed to meet Sony’s high standards formeet Sony s high standards for picture quality
High Contrast Less Cross TalkHigh Contrast Less Cross Talk
High Light Transmission Clearer, brighter image
High Quality Optics Excellent color fidelity and wide viewing area
Ergonomic Design More comfortable, reduced ambient light
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High Speed Precise Synchronization to 3D image
3D Glasses: Adjustments for a perfect fit
Set the switch for a Slide Switch
Adjust the nose pad to fit different Nose Pad
Comfortable Fit
comfortable fit.Set both the switches on either side for a comfortable fit. Close the temple arms slightly inwards to set
j pnose shapes and sizes.
Bend the two side Side pieces
slightly inwards to set the switch. pieces that fit over
your ears
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3D Glasses: Battery Life
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Sony Offers The Longest Battery Life
Transmitter
• Sony’s Sync Transmitter system consists of 15 LED’s that provide a wider viewing angel.
• The wider the viewing angle the more flexible• The wider the viewing angle the more flexible you can be in your viewing position.
60°
1m〜6m Typical***
60°
60° 60°
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1m 6m Typical
O ti OptionOption Option
3D Sync Transmitter 3D Glasses
HFR (High Frame Rate) LCD 3D TVAdditional
glasses sold separately
XBR-HX909,KDL-HX800
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Additional glasses sold separately3D Glasses x 2 pair p y
HFR (High Frame Rate) LCD 3D TVwith Built-in 3D Sync Transmitterwith Built-in 3D Sync Transmitter
XBR LX900
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XBR-LX900
BRAVIA
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Qua
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tworki
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Convality
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ngvenienc
Picture Quality
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ConnectivityDesign
and Convenience
Networking
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BX300-seriesSmall Screen HD
HD 720p Resolution
BRAVIA Engine™ 2 fully digital video processorprocessor
BRAVIA® Sync™ controls compatible devices w/ one remote 1
5 HD Inputs (2 HDMI, 2 Component, 1 PC)
Information Subject to Change
EX400-seriesFull HD 1080p
Full HD 1080p Resolution
Ambient Sensor adjusts color based on room light
BRAVIA Engine™ 2 fully digital video processor
USB port for photos music & video playback 1USB port for photos, music & video playback
BRAVIA® Sync™ controls compatible devices w/ one remote 3
7 HD Inputs (4 HDMI, 2 Component, 1 PC)
Information Subject to Change
EX500-seriesMotionflow 120Hz
Full HD 1080p Resolution
Motionflow™ 120Hz Technology for Smooth Motion
BRAVIA Engine™ 2 fully digital video processorBRAVIA Engine 2 fully digital video processor
Ambient Sensor adjusts color based on room light
BRAVIA® Sync™ controls compatible devices w/ one remote 1
USB port for photos, music & video playback2
7 HD Inputs (4 HDMI 2 Component 1 PC)
Information Subject to Change
7 HD Inputs (4 HDMI, 2 Component, 1 PC)
EX700-seriesEco Edge LED Backlight
Full HD 1080p Resolution
Edge LED Backlighting with Slim Design
BRAVIA® Internet Video 1
Motionflow™ 120Hz Technology for Smooth MotionMotionflow™ 120Hz Technology for Smooth Motion
Ambient Sensor adjusts color based on room light
USB port for photos, music & video playback2
Presence Sensor technology
Energy Saving Switch eliminates standby power
Information Subject to Change
Energy Saving Switch eliminates standby power
KDL-NX700Monolithic Design and WiFi
Key FeaturesFull HD 1080p (1920 x 1080) Edge LED backlight LCDMonolithic DesignMonolithic DesignMotionflow™ 120Hz Technology for Smooth MotionIntegrated Wi-Fi wireless network capabilities (802.11N)BRAVIA® Internet Video and Widgets
Information Subject to Change
BRAVIA® Internet Video and WidgetsBRAVIA Engine™ 3USB and DLNA® photo/music/video playback
KDL-NX800Monolithic Design and WiFi
Key Features
Full HD 1080p (1920 x 1080) Edge LED backlight LCDFull HD 1080p (1920 x 1080) Edge LED backlight LCDMonolithic DesignMotionflow™ 240Hz Technology for Smooth MotionIntegrated Wi-Fi wireless network capabilities (802.11)BRAVIA® Internet Video and WidgetsBRAVIA Engine™ 3
Information Subject to Change
gUSB and DLNA® photo/music/video playback
KDL-HX8003D-ready and Dynamic LED
ReadyKey Features
y
Full HD (1920 x 1080p) LCD HDTV with Dynamic Edge LED backlightFull HD active shutter 3D-capable (active shutter glasses and transmitter sold separately)glasses and transmitter sold separately)Motionflow™ PRO 240Hz Technology for Smooth MotionWi-Fi® Adapter ReadyBRAVIA® Internet Video BRAVIA Engine™ 3
Information Subject to Change
gUSB and DLNA® photo/music/video playback
XBR-HX909Intelligent Dynamic LED
52”/46”
Key FeaturesFull HD (1920 x 1080p) LCD HDTV with Intelligent Dynamic (local dimming) full array LED backlight Monolithic DesignFull HD active shutter 3D-capable (active shutter glasses and emitter sold separately)Motionflow™ PRO 240Hz Technology for Smooth Motion Wi-Fi® Adapter ReadyBRAVIA® Internet Video
RS232
Information Subject to Change
BRAVIA® Internet Video BRAVIA Engine™ 3 with Intelligent Image EnhancerUSB and DLNA® photo/music/video playback
XBR-LX900Center of your living room
Key FeaturesKey FeaturesFull HD (1920 x 1080p) LCD HDTV with Edge LED backlight Monolithic DesignIntegrated Full HD 3D technology (includes 2 pair of active shutter glasses))Motionflow™ PRO 240Hz Technology for Smooth MotionIntegrated Wi-Fi® wireless network capabilities (802.11)BRAVIA® Internet Video and WidgetsIntelligent Presence Sensor
Information Subject to Change
Intelligent Presence SensorBRAVIA Engine™ 3USB and DLNA® photo/music/video playback
Information Subject to Change
