FA102A, Research and Brand Development

Virtual to Reality Dating Sophia Casimir

Assignment One, Research

“Can technology help us find love?”

http://www.kurzweilai.net/can-technology-help-us-find-love

Virtual to Reality Dating Sophia Casimir

-The search for companionship is an important need to fulfill after basic needs

Virtual to Reality Dating Sophia Casimir

Assignment One, Research

http://www.kurzweilai.net/can-technology-help-us-find-love

- It is easier to approach someone if you know they want you to approach them

Virtual to Reality Dating Sophia Casimir

Assignment One, Research

http://www.gq.com/life/relationships/201402/tinder-online-dating-sex-app?currentPage=2

- Real “chemistry” can only be determined in real life

http://www.socialmediatoday.com/content/social-future-online-dating

Virtual to Reality Dating Sophia Casimir

Assignment One, Research

Online companionship translated to reality

Virtual to Reality Dating Sophia Casimir

Assignment One, Description of Future Product or Service

Virtual to Reality Dating Sophia Casimir

Assignment Two, Naming Process

Flirty, Fun, Approachable, EntertainFlirtableFunEntrtainFun ApproachFlirtainFlirtApproachFlirtAppFlirtFunFlirt Function

Flirt FunctionSuggests that it is a service used to engage with other people but in a laid back, entertaining way.

Character/Persona Tone

Language Purpose

Laid BackFlirtyGenuineDetermined

Jargon-filled (slang)FunApproachableUnderstanding

EngageEntertainInspireEffective

Flirt Function

Virtual to Reality Dating Sophia Casimir

Assignment Two, Brand Character Diagram

Assignment Three, Logotype Research, Word from Diagram”

Virtual to Reality Dating Sophia Casimir

Approachable

Virtual to Reality Dating Sophia Casimir

Assignment Three, Logotype research

Tinder.com TacoBell.com OkCupid.com

Virtual to Reality Dating Sophia Casimir

Assignment Three, Finished Logotype

FF