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1. Cirriculum Vitae (3/4)

2. Project 1 - PR (5)2.1 - Press Pack (6)

2.2 - Press Release (7)2.3 - Microsite (8)

3. Project 2 - Umbro (9)3.1 - Inspiration Board (10)

3.2 - Ramsey Jacket Design (11)3.3 - Example of Jacket (12)

4. Project 3 - Branding (13)

4.1 - Country Profile - Flying Machine (14)4.2 - Logo Board - Flying Machine (15)4.3 - Country Profile - Seasons Furnishings (16)4.4 - Logo Board - Seasons Furnishings (17)

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27 Bardon Road, Coalville, Leicestershire, LE67 4BE

Tel: 07527582858 Email: sophiemonteith@hotmail.co.uk

An enthusiastic and reliable Fashion and Brand Management undergraduate with excellent communication, creative and organisational skills; looking to work within the PR or Marketing industry.

Education

2009 – 2012 University of Central LancashireBA (Hons) Fashion and Brand ManagementThis degree has provided me with vital knowledge of successful marketing methods that are being used. It has also greatly increased my con�dence in speaking in front of groups of people by giving me the opportunity to present my �nal outcome for each project. In addition, I have been set Indus-try led briefs, which have provided insight into the nature of tasks that are likely to be set in my chosen career.

2006 – 2009 King Edward VII Community College (Sixth Form)A Level – Art C, English Language (D), Textiles (C)

2004 – 2006 King Edward VII Community College10 GCSE’s A-C including English, Maths and Science

Skills• Communication – All of my employment has been based around interacting with the public, and providing excellent customer service, therefore I have developed brilliant communication skills. • Team Working – My course provides a number of projects that involve team work. This has helped me to develop the con�dence to put forward my ideas and to interact with others to make sure that we can achieve the best outcome possible.• IT – Throughout my degree, I have been constantly enhancing my IT skills. I can now con�dently use a number of design programmes including Photoshop, Illustrator and InDesign• Creative – I have been set numerous projects at university, each one has required a di�erent outcome, but all of the outcomes have needed to be creative, appealing and appropriate for the audience.

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Employment HistoryMarch 2011 – Current: ODEON CinemaTeam MemberSelling tickets and providing excellent customer service; encouraging the customers to purchase the reward card and “up-selling” products available at the retail stand.

July 2007 – August 2009: Morrisons SupermarketCheckout Operator

Providing a high standard of customer service; dealing with any queries or complaints while the customer was being served, upholding excellent standards of cash handling.

InterestsI am passionate about art and design, visiting local exhibitions and galleries

on a regular basis. I enjoy being creative using outlets such as sewing and painting. I have a strong interest in developing my skills on design pack-

ages such as Photoshop, Illustrator and InDesign as it is bene�cial for me to be �uent with these programmes in the industry I want a

career in.

References

Louise Smith University Lecturer

Lsmith11@uclan.ac.uk School of Creative and Performing Arts International Fashion Institution Victoria Building Preston

University of Central Lancashire PR1 2HE

Kelly-Dee TerryODEON Preston

RiverswayPortway

Ashton-on-RibblePreston

PR2 2YQ

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BRIEF:

You are to produce a micro site for a brand and product line for one of the five brands: GAP, Joseph Joseph, Nandos, Liberty of London or People Tree.

The site will inform the media and consum-ers about your new product. Take into con-sideration ways to communicate with both the media and consumers alike.Alongside this, you must produce a press pack, as traditional media must still be included as a consideration

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Feeling Saucy?

On June 1st 2010 Nando’s are officially launching their amazing range of Peri-Peri sauces to be sold in Asda, Morrisons, Sainsbury’s, Tesco and Waitrose supermarkets nationwide, as well as being available online and in their restaurants. The sauce is available in a 125ml bottle, and each one only costs £1.59. This means that now you can create your very own Nando’s style meal in the comfort of your own home.

Having a barbeque? Add the sauces to absolutely anything, such as skewers, burgers or salads; maybe even just use it like other sauces and put it on the side of the plate. Feeling adventurous? Add a dash of peri-peri magic to a classic dish such as spaghetti Bolognese. It instantly alters the simple, original food and creates a much more exciting and appetising meal.

The sauce is created using the unique blend of sun-ripened lemons, garlic and spices, of course with the addition of the African Bird’s Eye chilli, to give it that extra kick. The range consists of 5 delicious variations; garlic, medium, hot, extra hot and XX hot; the difference between each is how spicy it is. Not only is the sauce extremely flavoursome, but the chillies are considered to contain twice the amount of vitamin C as a fresh orange and are also an excellent method of releasing endor-phins.

Nando’s specialises in serving flame-grilled, piri-piri chicken dishes made exactly how the customer requests when ordering. The first Nando’s restaurant opened in September 1987 in Johannesburg, South Africa. It was based in the heart of a local Portuguese community; all of the food was made and prepared according to Portu-guese tradition.

Currently Nando’s operates in 28 countries, across 5 continents, and has been named this year as one of the world’s top 30 hottest marketing brands by Advertising Age Magazine.

Want to know more? Visit our website:

www.notforchickens.co.uk

Sophie Monteithpresso�ce@nandos.co.uk

07890641693

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Examine trend information relating to Autumn/Winter 2012 through focused research from a variety of sources and carefully select one theme which appeals to you from

the three presented.• Classic• Modern• Future

Develop the theme by researching surface, texture, pat-tern, trims/details, graphics, photography and colour pal-

ettes.The chosen trend must then be used to show how it can

influence Umbro’s Ramsey Jacket.Remember to keep your research focused on the selected

theme.

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C = 5.1M = 12.94Y = 97.25

K = 0

C = 12.55M = 100

Y = 83.14K = 2.35

C = 69.41M = 16.86

Y = 0K = 0

C = 20.78M = 0.39Y = 100

K = 0

C = 23.14M = 50.59

Y = 0K = 0

C = 74.51M = 3.53Y = 29.41

K = 0

C = 1.18M = 99.22Y = 1.96

K = 0

C = 0M = 0Y = 0

K = 100

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The jacket is only available in black or white due to the detailing on the sleeve.

Sleeve designs will be screenprinted onto the fabric so that it can be efficiently mass produced.

Jacket is cotton, so that the heat transfers will bind to the material properly

logo is stitched on using thread the same colour as the sleeve designs

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These transfers are designed to be placed absolutely anywhere on your jacket. The 5 designs at the bottom of the page are the ones that come free when you buy the jacket, and more will be available to buy in store. The idea is to add as many or as llittle as you like, and that they can be where ever you like. Therefore allowing the jacket to be as individual as the person wearing it.

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These transfers are designed to be placed absolutely anywhere on your jacket. The 5 designs at the bottom of the page are the ones that come free when you buy the jacket, and more will be available to buy in store. The idea is to add as many or as llittle as you like, and that they can be where ever you like. Therefore allowing the jacket to be as individual as the person wearing it.

Select two brands from the five listed and apply a re-de-sign to the companies. A full logo and symbol is required for one of the BRIC countries (Brazil, Russia, India or China).Consider the customer profile of the brand and you must communicate the tone of the brand. Moving for-ward, the client would like the brand product not only to appeal to the current customer, but also appeal to a younger customer profile to increase sales and profit, reflecting higher price and quality

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Flying Machine Country Profile

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C =0M =100Y =100K =0

R =237G =28B =36

Hex =ED1C24Pantone =Red 032 EC

C =0M =0Y =0K =0

R =250G =250B =250

Hex =FAFAFAPantone = Bright white 11-0601 TCX

C =0M =0Y =0K =100

R =35G =31B =32

Hex =231f20

Pantone = Black 6U

Flying Machine Logo

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Seasons Furnishings Country Profile Seasons Furnishings Logo

C =0M =0Y =0K =0

R =250G =250B =250

Hex = FAFAFA

C =0M =0Y =0K =100

R =35G =31B =32

Hex = 231F20

Способ жить

Способ жить

C =0M =26Y =100K =0

R =253G =192B =16

Hex = FDC010

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Seasons Furnishings Country Profile Seasons Furnishings Logo

C =0M =0Y =0K =0

R =250G =250B =250

Hex = FAFAFA

C =0M =0Y =0K =100

R =35G =31B =32

Hex = 231F20

Способ жить

Способ жить

C =0M =26Y =100K =0

R =253G =192B =16

Hex = FDC010

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